Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 99

Marketing Marketers User-Generated Promotion 99

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Following Elon Musk’s takeover last year, X’s ad revenue has plummeted 59% in the US alone.

Management 117

Management User-Generated Advertising Advertisers 117

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.

Price 87

Price Advertising Advertisers eCommerce 87

Customers.ai

FEBRUARY 7, 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 120

Search Marketers SEO Marketing Marketers 120

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website.

eBook 135

eBook CRM User-Generated Marketing 135

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Search Engine Land

JANUARY 24, 2023

Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked about how we feel about Googlebombs, and we have talked about them in the past. A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”.

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. How many people have joined Threads?

Marketing 97

Marketing Marketers Retail Social Media Marketing 97

Neil Patel

AUGUST 31, 2021

How are you supposed to keep up with it all? Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. From that, you can build campaigns and content around topics that matter.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Search Engine Land

JULY 11, 2023

Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. How many people have joined Threads?

Marketing 96

Marketing Marketers Retail Advertising 96

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. See how Customers.ai trillion this year and $1.5

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hubspot Marketing

JANUARY 10, 2024

I ended up watching a video that covered a subject I'd struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me. Each has its unique advantages based on your campaign goals.

User-Generated 102

User-Generated Advertising Advertisers Product 102

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. TikTok Promote may be the answer.

Promotion 115

Promotion Advertising Advertisers Price 115

Hubspot Marketing

AUGUST 21, 2023

In this guide, you'll get the best social media content calendar template and a step-by-step guide explaining how to use it. Creating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar. As you scale, make sure you track post analytics to see how your content is performing.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1.

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. SET UP NOW FOR FREE What is a Call-To-Action (CTA)?

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 133

Digital Marketing Advertising Advertisers Shopper Market 133

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 102

Social Media Marketing Marketing Strategy User-Generated Marketing 102

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. How many followers does it have?

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated 143

User-Generated Marketing Marketers Branding 143

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. There are many ways to buy an email list, but none of them will benefit your campaign.

Email Marketing 142

Email Marketing eBook User-Generated Law 142

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign?

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.  And trust me, all of these can help.

Social Media Marketing 90

Social Media Marketing Product Marketing Marketers 90

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. Dig deeper: Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare Liveblogging the Google Buzz Launch Google Buzz? And they called it Google Buzz.

Search Marketers 80

Search Marketers Real Estate Retail Marketing 80

Hubspot Marketing

JUNE 20, 2022

Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand as well as topics within your industry. Reviewing and Optimizing – If you’re not reviewing your performance, how can you improve? While that is the average, some marketers post more or less depending on the platform.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142