Neil Patel

SEPTEMBER 17, 2020

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market.

Influencer Marketing 145

Influencer Marketing Traditional Marketing Target Market Digital Marketing 145

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. Instagram versus TikTok.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Jeff Bullas

FEBRUARY 26, 2023

If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. It’s a must-have for any serious Instagram marketer.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 144

Influencer Marketing Fashion Food Branding 144

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation?

Price 241

Price Analytics Marketing Marketers 241

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? To accommodate the needs of businesses and influencers of all sizes, UseViral provides hundreds of packages to choose from.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends?

Market Trends 257

Market Trends Video Marketing Transform Marketing 257

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Traackr

AUGUST 29, 2017

With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Marketing Strategy 94

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

Traackr

AUGUST 29, 2017

Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.

Influencer Marketing 86

Influencer Marketing Marketing Marketers 86

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 110

Marketing Marketers Place Influencer Marketing 110

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. These are just a few of the questions to ask yourself when utilizing Instagram analytics to go over your performance.

Key Performance Indicator 77

Key Performance Indicator Analytics Promotion Communications 77

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

Influencer Marketing 126

Influencer Marketing Marketing Marketers CRM 126

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos.

Influencer Marketing 123

Influencer Marketing Social Media Marketing Marketing Marketers 123

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 91

Influencer Marketing Marketing Marketers SEO 91

Traackr

AUGUST 29, 2017

Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.

Influencer Marketing 76

Influencer Marketing Marketing Marketers 76

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99