Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 125

Branding Gen Z User-Generated Promotion 125

Buffer Marketing

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

Fashion 126

Fashion Health Product Branding 126

Hubspot Marketing

SEPTEMBER 20, 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. 20 Best Instagram Story Ideas for 2022. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll. Host a Q&A. Quiz your followers.

User-Generated 110

User-Generated Education Promotion Millennials 110

Many Chat

APRIL 8, 2022

Instagram introduced the option to share music via Stories in 2018. Users can add their favorite songs to their photos and videos and use plenty of visuals to personalize how the song appears in their Story. And learning how to add music to your Instagram Stories is one small way to keep your audience engaged.

Customer 105

Customer Branding Marketing Marketers 105

Many Chat

MARCH 28, 2022

Thanks to its status as one of the world’s most used social media platforms, Instagram has plenty of features for businesses to take advantage of. One of the most prominent features is Stories. Given these growth trends, it’s reasonable to think that around half of all Instagram users will keep using Stories in the future.

User-Generated 96

User-Generated Place Branding Customer 96

Content Marketing Institute

FEBRUARY 3, 2021

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Marketing Marketers 138

Many Chat

MAY 6, 2022

Instagram Stories, which are used by most of Instagram’s 2 billion monthly active users , is one of the platform’s most fun and creative features. However, not many people realize that backgrounds are one of the more interesting elements of Instagram Stories that you can get creative with! Pretty simple, right?

User-Generated 98

User-Generated Branding Marketing Marketers 98

Content Marketing Institute

OCTOBER 7, 2020

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute. Not so much.

Content Marketing 139

Content Marketing Marketing Marketers 139

Rock Content

JUNE 7, 2023

Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels. Posting information.

Digital Marketing 72

Digital Marketing Customer Marketing Marketers 72

Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hootsuite

JANUARY 5, 2023

Reposting Reels on Instagram can help you make sure that every Reel gets seen. Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. Can you repost a Reel on Instagram? How to repost a Reel on Instagram: 3 ways. Yes… well, sort of.

Analytics 79

Analytics Social Media Marketing Influencer Marketing Management 79

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. Instagram Story Highlights can help you do that.

Branding 97

Branding Digital Marketing User-Generated Product 97

Jeff Bullas

FEBRUARY 26, 2023

If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. It’s a must-have for any serious Instagram marketer.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation?

Price 241

Price Analytics Marketing Marketers 241

Sprout Social

JUNE 24, 2019

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. Getting started with Instagram Story ads.

Advertising 104

Advertising Advertisers eCommerce User-Generated 104

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Read on to find out what the unique types of metrics for Stories are, and what they mean for your brand. Understanding Stories metrics.

Analytics 73

Analytics Branding Place Marketing 73

Content Marketing Institute

OCTOBER 5, 2018

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. View this post on Instagram. Set up the stickers on Instagram.

Promotion 98

Promotion Place Branding Communications 98

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends?

Market Trends 257

Market Trends Video Marketing Transform Marketing 257

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Content Marketing Institute

NOVEMBER 5, 2019

Instagram seems straightforward. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging.

Content Marketing 76

Content Marketing Customer Marketing Marketers 76

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 115

Marketing Strategy User-Generated Marketing Marketers 115

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal?

Social Media Marketing 96

Social Media Marketing Marketing Marketers Promotion 96

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Transform 129

Transform Entertainment Social Media Marketing Marketing 129

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.

Branding 114

Branding Product Marketing Marketers 114

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Key Performance Indicator 105

Key Performance Indicator Marketing Marketers Management 105

Neil Patel

SEPTEMBER 17, 2021

If you know me, you know I love Instagram. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further. But the advantages go beyond just aesthetics.

Education 100

Education Market Trends Marketing Marketers 100

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. So which tools perform best?

Marketing 122

Marketing Marketers Marketing Plan Product 122