Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Hubspot Marketing

AUGUST 5, 2024

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. I went and found some of the best AI tools for Excel, tested them, and compiled my findings below.

User-Generated

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important?

Influencer Marketing

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. There are two types of courses on this list: Cohort-based courses : These courses have a fixed start and end date.

Social Media Marketing

Hubspot Marketing

JANUARY 17, 2025

In my experience, an action plan is crucial when it comes to marketing. How to Write an Action Plan Action Plan Templates Tips for Creating an Action Plan What is an action plan? How to Write an Action Plan Action Plan Templates Tips for Creating an Action Plan What is an action plan? Use a template. Dont skip a step.

Marketers

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Hubspot Marketing

JULY 22, 2024

What a Company Profile is How to Write a Company Profile Company Overview Template Company Profile Examples Company Description Examples What is a company profile template? You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

Fashion

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media , the company inspires confidence and excels in audience targeting, reach, and cost efficiency. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base.

Video Marketing

Hubspot Marketing

JANUARY 20, 2025

Grab your free root cause analysis template , and lets get into it. Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Table of Contents What is root cause analysis?

Management

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. hours per day with AI. If so, how? And is it actually worth it?

SEO

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer Marketing

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Enter email marketing. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing

Hubspot Marketing

JULY 12, 2024

Make a list of must-haves based on community goals. And what should be on that list? No one tool does everything perfectly, but if you’re committed to solving for the community member, you can make it work!” #1 on that list should be user experience. 1 on that list should be data analytics. Don’t ignore this one.

Management

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Im a tinkerer at heart.

Place

Buffer Marketing

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle. The space is crowded, but it’s only getting more so.

Gen Z

Backlinko

SEPTEMBER 6, 2024

Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content. Inspect Technical SEO Details On-page SEO isn’t the only area where this extension excels. Now, you can analyze your data in Excel, Google Sheets, or any other tool you prefer. It’s a tedious process.

SEO

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

Transform

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. In short, tactics without strategy are just guesswork. Email: Business email address Sign me up!

CRM

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketers

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. It helps you track ROI.

SEO

Buffer Marketing

JULY 31, 2024

💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. 💡 If you’re new to this concept, first read our essential guide to content curation. How are you any different?

User-Generated

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Backlinko

MARCH 26, 2025

Its like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything. And for mediocre content, AI is the perfect solution.

eCommerce

SocialPilot

JANUARY 6, 2025

Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. Automation tools come with AI capabilities and pre-defined templates to craft effective review responses. Positive Google reviews can serve as powerful endorsements for your business.

CRM

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Backlinko

MARCH 26, 2025

This could be reviews, social mentions, or business listings. Podcast tracking helps you: See when influencers talk about your brand Respond to negative mentions fast Use positive mentions in your marketing Identify Key Brand Influencers Brand24 helps you find the most influential people talking about your brand.

PR

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce

Hubspot Marketing

JANUARY 13, 2025

In its simplest form, the WBS looks like you see in the template below: Source Elements of Work Breakdown Structure Based on what I learned from Pinto, every WBS has at least four levels in project management. For this project, the top level is a marketing conference plan. Draft a list of measurable goals 1.1.3

Law

Search Engine Land

SEPTEMBER 20, 2024

Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Wouldn’t it be nice to have a list that clearly shows the search terms with poor performance? Luckily, we can use scripts to create such a list for us.

Non-Profit

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Litmus can help email marketers at every stage of the email QA process, including previewing emails across 100+ clients, monitoring for email client changes that can impact rendering, and more.

Marketers

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. But lets be realsending generic blasts to your entire list doesnt cut it. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) On average, it brings in $42 for every $1 spent.

Email Marketing

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. Follow along with our free social media calendar template to create a customized setup that works for you. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Ive been there.

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