Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94

Gen Z 105

Gen Z Fashion Millennials Retail 105

Martech

SEPTEMBER 25, 2024

It’s no wonder that the consumer experience suffers from misaligned marketing. For brands caught in the scuffle, this means wasted marketing spend. The firehose method of flooding consumers with marketing content does not work. However, the most accurate and current data available to marketers is available on Google Search.

Gen Z 70

Gen Z Millennials Shoppers Retail 70

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Spiralytics

JANUARY 15, 2025

For marketers, understanding the latest X or Twitter ads statistics is not just a good practiceit’s essential. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. In 2024, 12% of senior marketers globally trusted X ads.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. billion) by 2030.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Martech

MAY 27, 2025

Here’s what consumers and marketers are already doing to cope with the economic uncertainty. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?

Branding 114

Branding Gen Z Price Retail 114

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 106

Shoppers Price Gen Z eCommerce 106

Adobe Experience Cloud Blog

MARCH 28, 2019

For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase. The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Retail CX Insights.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 134

Millennials Shoppers Marketing Marketers 134

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing.

Millennials 143

Millennials Food Shoppers Health 143

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Marketers can reach a potential audience of 225.7

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 126

Gen Z Shoppers Retail Price 126

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Moreover, these Pinterest shoppers invest in what they’re passionate about. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content.

Gen Z 133

Gen Z Millennials Retail Price 133

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 126

Shoppers Shopper Market Millennials Retail 126

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand? Check out this example from Nars Cosmetics.

Gen Z 140

Gen Z Product Retail Millennials 140

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 128

Transform Gen Z Shoppers Retail 128

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why should you target Gen X in marketing? What is Unique About Generation X?

Millennials 145

Millennials User-Generated Shoppers Transform 145

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet. Conclusion.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Search Engine Land

MAY 23, 2024

Search marketers tend to look at search much differently than everyday Google Search users. Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. Why we care. By the numbers.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 115

Gen Z Millennials Shoppers Retail 115

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Digital marketing isn't only for online businesses.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98