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C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.
Marketing strategies must be verified and proven with metrics and analytics. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. With more content and marketing materials competing for attention, marketers must work harder than ever to stay visible in fast-moving social media feeds.
Many of these platforms include content libraries for marketing materials like flysheets or thoughtleadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.
If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.
Marketing has changed. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. New marketers don’t work like this.
If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketingperformance ? . I spent many years running marketing for Bizible before it was acquired by Marketo.
Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years. In B2B, complex buying decisions are rarely made on impulse.
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .
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As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. With this data-driven approach, marketing can better prove value to the C-Suite.
And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.
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The CMO Spotlight offers an inside look into the minds and journeys of high-performingmarketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Q2 | What is your superpower?
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Are You Ready for the Era of Context Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mathew Sweezey. Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce , and a futurist, speaker, and author.
Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.
Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” This is a problem we need to address.
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I love account-based marketing (ABM). Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts.
But, beyond the technical and tactical considerations of this important legislation, I fear that along the way we’ve lost sight its true meaning for the marketing industry. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. Marketing Is at a Crossroads.
The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. In this case, you’ll need an agency with expertise in SEO-optimized content marketing. Industry-specific ThoughtLeadership. Most SEO agencies work as an extension of your in-house marketing team. The result?
The exact same problem as many modern marketers when they ignore the post-click experience. If you’re a marketer spending bazillions on optimizing your advertising spend, but are just directing people to your main website or to convoluted landing pages, you’re essentially hiring Jerry Seinfeld to push people into a restaurant with bad food.
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He added, “What we did was go all-in on two things — thoughtleadership content and reach.”. Here are three ways Praill recommends marketers take their organizations to the next level on LinkedIn. Brands need to provide a consistent stream of thoughtleadership content. You cannot outspend them.”.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. If we’ve tried as hard as we could and we’ve been as thoughtful as we could and we’ve done things to the best of our ability, then that’s really the best we can do. ” Watch the full interview to the right.
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The CMO Spotlight offers an inside look into the minds and journeys of high-performingmarketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Diversify your experience.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Marketers should make it a priority to ask for what they want and be courageous when it comes to their careers. I think I can do that.’” Having a go-getter, aggressive attitude served her well.
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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. The brand is consistent with their operational capabilities and it's just remarkable.”. Watch the full interview to the right. Never miss a CMO Spotlight!
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