Adobe Experience Cloud Blog

OCTOBER 16, 2020

Marketing has changed. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. New marketers don’t work like this.

New Markets 174

New Markets Thought Leadership Marketers Marketing 174

Martech

JUNE 9, 2025

Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years. In B2B, complex buying decisions are rarely made on impulse.

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

Adobe Experience Cloud Blog

APRIL 7, 2020

If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . I spent many years running marketing for Bizible before it was acquired by Marketo.

Thought Leadership 167

Thought Leadership Marketers Marketing Communications 167

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Want to make this seamless?

Branding 75

Branding eBook Key Performance Indicator Transform 75

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. With this data-driven approach, marketing can better prove value to the C-Suite.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. Marketing Program Investment.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketers 132

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

If basic is all we aim for, we fail as marketers. Today’s marketers must go the extra mile and shoot for peak personalization. Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. It’s what everybody does.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? “ “ Collaboration is really about hearing everyone’s voice.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. Buyer Journey Velocity Defined.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Duct Tape Marketing

APRIL 2, 2020

Are You Ready for the Era of Context Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mathew Sweezey. Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce , and a futurist, speaker, and author.

Thought Leadership 85

Thought Leadership Marketers Marketing Performance Marketing 85

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Q2 | What is your superpower?

CMO 59

CMO Food Transform Thought Leadership 59

Set Up

OCTOBER 19, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Preschern shared two pieces of advice: The first piece of advice is that marketers should always expand their skill sets because there is so much that encompasses marketing. Q2 | Where is your superpower?

CMO 124

CMO Thought Leadership Performance Marketing Marketers 124

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Boyd encourages people to look at steps in their career as chapters.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” This is a problem we need to address.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Marketing Strategy 107

Marketing Strategy Whitepaper Thought Leadership Marketers 107

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketers 96

Adobe Experience Cloud Blog

MAY 22, 2018

But, beyond the technical and tactical considerations of this important legislation, I fear that along the way we’ve lost sight its true meaning for the marketing industry. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. Marketing Is at a Crossroads.

Law 134

Law Transform Thought Leadership Communications 134

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. In this case, you’ll need an agency with expertise in SEO-optimized content marketing. Industry-specific Thought Leadership. Most SEO agencies work as an extension of your in-house marketing team. The result?

SEO 145

SEO eCommerce Thought Leadership Communications 145

Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. If you’re a marketer spending bazillions on optimizing your advertising spend, but are just directing people to your main website or to convoluted landing pages, you’re essentially hiring Jerry Seinfeld to push people into a restaurant with bad food.

Thought Leadership 134

Thought Leadership User-Generated Food Advertisers 134

Set Up

OCTOBER 5, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO and Founder, Joe Koufman , virtually sat down with Colleen Murphy-Gomez , the VP of Marketing at iBwave Solutions, to talk about gift-giving as a superpower, inspirational quotes from her father, and more.

CMO 102

CMO Thought Leadership Performance Marketing Marketers 102

Martech

MAY 18, 2023

Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space. However, each type of event also requires a different approach when it comes to generating and following up on those leads.

Thought Leadership 107

Thought Leadership CRM Promotion Place 107

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104

Martech

JANUARY 31, 2022

He added, “What we did was go all-in on two things — thought leadership content and reach.”. Here are three ways Praill recommends marketers take their organizations to the next level on LinkedIn. Brands need to provide a consistent stream of thought leadership content. You cannot outspend them.”.

Branding 98

Branding Thought Leadership Communications Product 98

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. If we’ve tried as hard as we could and we’ve been as thoughtful as we could and we’ve done things to the best of our ability, then that’s really the best we can do. ” Watch the full interview to the right.

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. The core benefit of centralizing or consolidating teams is to increase marketing’s overall impact.

Thought Leadership 114

Thought Leadership Analytics Market Research User-Generated 114

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. And this trend is likely to continue. Social listening can help you unearth relevant influencers to partner with.

Health 143

Health Manufacturing Thought Leadership Product 143

Set Up

JUNE 5, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Diversify your experience.

CMO 59

CMO Thought Leadership Performance Marketing Place 59

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Marketers should make it a priority to ask for what they want and be courageous when it comes to their careers. I think I can do that.’” Having a go-getter, aggressive attitude served her well.

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Piligian shared that curiosity alone can take you very far in the marketing industry. “Be

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The brand is consistent with their operational capabilities and it's just remarkable.”. Watch the full interview to the right. Never miss a CMO Spotlight!

CMO 59

CMO Thought Leadership Education Analytics 59

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cook encourages marketers to have confidence in themselves and their abilities. You have to create an environment where it is okay to make mistakes and it’s okay to try something new. ” Learn more.

CMO 64

CMO Thought Leadership Communications Price 64