SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 103

Promotion User-Generated eCommerce Marketing 103

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Hubspot Marketing

FEBRUARY 26, 2024

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. But as for everyday emails? To be fair, this isn’t anyone’s fault.

Communications 111

Communications Energy Place 111

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the Award Logo to Marketing Materials. Thank Those Who Helped You Get There.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Hubspot Marketing

OCTOBER 26, 2022

Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover the easiest ways to add social media icons to your email signature, plus offer a few free resources to get it done. Free Social Media Icons for Email Signatures.

Gen Z 102

Gen Z Millennials Branding Customer 102

Hubspot Marketing

MARCH 4, 2024

Last week, I was drinking coffee when an email from Adidas popped up. That’s precisely what an impactful email banner does. It tempts you and turns a routine email check into an exciting shopping spree. What is an email banner? A banner is a visual element at the top of an email that complements the marketing copy.

Promotion 88

Promotion Shipping Branding Communications 88

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 80

Customer loyalty New Technology Price Product 80

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. Enter: a media kit.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam.

Health 100

Health Education Email Marketing Product 100

Hubspot Marketing

FEBRUARY 28, 2024

Apologizing professionally for a mistake you made at work? We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping. The hardest part about writing a difficult email is getting started.

Shipping 90

Shipping Communications Customer Email Marketing 90

Rock Content

JULY 7, 2023

If you’re a content marketing professional , one of your primary responsibilities is building the online presence of the brand you manage. If you own a brand and handle its marketing aspects, I’m confident that you’re also focused on earning the trust and attention of your audience.

Thought Leadership 82

Thought Leadership SEO Marketing Strategy Branding 82

Search Engine Land

JANUARY 23, 2024

.” “Even their positions in their email signatures never mention ‘sales’, but rather ‘solutions’ or ‘account management’, and so on.” ” “This might explain why so many agency and in-house professionals are frustrated – we expect genuine help and unbiased perspective. .”

Advertising 114

Advertising Advertisers Communications Product 114

Neil Patel

DECEMBER 26, 2020

What I mean by that is your content marketing efforts should overlap with the event you’re promoting. Add Your Event to Your Email Signature. These complaints usually come from people who have been on the receiving end of lame email signatures. Use Email Lists to Your Advantage. Trust me; I get it.

Promotion 145

Promotion User-Generated Place Entertainment 145

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. Phishing Emails. But on Halloween, you can dress up as a play on phishing emails for an easy DIY costume.

Fashion 145

Fashion Marketing Marketers Transform 145

Rock Content

DECEMBER 27, 2023

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “ Get your b(r)and together ” or to “ Amplify your Marketing Skills ”. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through the main contexts and concepts of the campaign in this article.

Branding 84

Branding Energy Promotion Customer 84

Hubspot Marketing

FEBRUARY 20, 2024

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscribe button. What is an email footer?

Transform 110

Transform Law Energy Email Marketing 110

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some may want to present themselves as strictly professional. All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience.

Branding 123

Branding Inbound Marketing B2C Education 123

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Promote Your Website on Your Email Signature. Send Email Newsletters. Promote Your Website on Your Email Signature.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. Those who know how to email an influencer can easily embrace the power of genuine connections. Sending cold emails sometimes feels overwhelming. Want to know them?

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Lynton Web

NOVEMBER 9, 2022

Templates are pre-made emails that you can personalize and send to your HubSpot contacts, without having to create the same content each time. You can use templated emails for various touchpoints across your customers’ buyer journey. Be sure to use personalization tokens to increase the engagement of your emails.

Communications 97

Communications Price Customer Product 97

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Ask your brand marketers to review how the new platform will render assets (e.g.,

Transform 109

Transform Analytics Product Communications 109

Hubspot Marketing

DECEMBER 21, 2023

So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. Instead, opt for something that uses originality to spark people’s curiosity while showing a clear understanding of your target market. It becomes clear how alike most business cards have come to look.

CMO 103

CMO Communications Management Law 103

Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Buffer Marketing

APRIL 19, 2023

Therefore, instead of focusing my marketing on building a fast following, I chose to focus on building a reputation. Plus, with the money I’ve saved from not paying for advertising or marketing initiatives, I’ve been able to make other investments to help my business grow sustainably.

Thought Leadership 103

Thought Leadership Education Communications Advertising 103

Hubspot Marketing

APRIL 11, 2018

Regardless of the format you choose to follow, it’s critical you proofread, use formal terms such as “Dear” and “Sincerely,” and lean towards a professional tone whenever possible. Email: name@email.com. Sincerely, (*leave four spaces for your signature, then type your name underneath the four spaces). Email: cforsey@hireme.com.

Communications 124

Communications Management Promotion Education 124

Neil Patel

OCTOBER 25, 2021

For this reason, spending time and money on sales and marketing-related tasks is never time wasted. When it comes to sales and marketing tools, HubSpot is considered the cream of the crop. For example, there are a variety of email tools , such as access to email templates and sales content. Let’s get started!

CRM 131

CRM User-Generated Digital Marketing Management 131

Hubspot Marketing

MAY 14, 2018

But a respectful resignation letter can mean the difference between an awkward goodbye, and a chance for a long-term professional connection. Writing a resignation letter can feel like a daunting task, so we’ve created a professional resignation letter template to get you started, and included examples for inspiration. Your Email.

Copywriting 137

Copywriting 137

Hubspot Marketing

AUGUST 10, 2022

Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to. Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer. It's a no-brainer that you should summarize your professional experience in your cover letter.

Management 145

Management Communications Education SEO 145

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Neil Patel

JANUARY 13, 2021

Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on. Other users tweeting your content is an invaluable marketing technique. There are two other ways to allocate your marketing budget to gain Twitter followers.

Promotion 137

Promotion Price Influencer Marketing Place 137

Duct Tape Marketing

SEPTEMBER 6, 2017

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. The New Rules of Marketing & PR has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide.

PR 39

PR Branding Outbound Marketing Inbound Marketing 39

Hubspot Marketing

JULY 24, 2018

And news can travel fast in professional networks -- leaving a wake of ashes out of your old office could taint your reputation at your new job. You don’t want to burn any bridges, so resigning with grace is crucial for maintaining the health of your professional relationships and, ultimately, making your next career move.

Management 118

Management Health Product Marketing 118