Search Engine Land

OCTOBER 19, 2021

Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities. Please visit Search Engine Land for the full article.

Search Marketers 92

Search Marketers Marketing Marketers 92

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

SEO 138

SEO Analytics Marketing Marketers 138

Marketing Blogo

JUNE 24, 2022

I welcome you to our guide on what is search engine marketing, or SEM (paid advertising, paid search ads). In this post we’ll be going through how search engine marketing works, and more essentially, things that makes it exceptional in digital marketing, and why it’s.

Digital Marketing 52

Digital Marketing Advertising Advertisers Marketing 52

Search Engine Land

OCTOBER 19, 2021

This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing. Please visit Search Engine Land for the full article.

Search Marketers 86

Search Marketers Marketing Marketers 86

Rock Content

SEPTEMBER 16, 2020

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing? SEO — Search Engine Optimization.

SEO 78

SEO Non-Profit User-Generated Marketing 78

Search Engine Journal

MAY 18, 2021

Want to be Search Engine Journal's Content Manager? The post Search Engine Journal Is Hiring a Full-Time Content Marketing Manager appeared first on Search Engine Journal. Here's what you need to know about the role, what we're looking for, and how to apply.

Management 72

Management Content Marketing Marketing Marketers 72

Aspiration Marketing

FEBRUARY 2, 2023

Her is a little bit of marketing of our own capabilities and those of a rather capable technology powerhouse in the Search Engine Optimization (SEO) space. Aspiration Marketing has recently become a certified partner of Semrush.

Marketing 212

Marketing Marketers SEO Customer 212

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 246

Transform Marketing Marketers Energy 246

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. If they’re true. By the numbers. Google’s U.S.

Search Marketers 127

Search Marketers Marketing Marketers SEO 127

Search Engine Land

SEPTEMBER 10, 2021

Please visit Search Engine Land for the full article. We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

Search Marketers 75

Search Marketers Marketing Marketers 75

Search Engine Land

MAY 13, 2024

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. We’re all pushing the limits of search engines to see what works and what doesn’t.

SEO 133

SEO User-Generated Promotion Branding 133

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.

Conversational Marketing 142

Conversational Marketing SEO Marketing Marketers 142

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 105

Marketing Strategy Marketing Marketers SEO 105

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 112

Social Media Marketing B2C Whitepaper Marketing 112

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

User-Generated 109

User-Generated Marketing Marketers New Technology 109

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketers 129

Search Marketers Real Estate eCommerce Marketing 129

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: SEO testing: Shifting from reactive to proactive strategies Get the daily newsletter search marketers rely on. It’s also valuable to look outside of the industry. See terms.

SEO 120

SEO Marketing Marketers New Technology 120

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 72

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 72

OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. But is this ChatGPT eating into Google’s search market share? The problem?

Search Marketers 118

Search Marketers Gen Z Marketing Marketers 118

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 118

Marketing Marketers Manufacturing Performance Marketing 118

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. 7, 2023, he called it “a new day for search.” By the numbers.

Search Marketers 104

Search Marketers User-Generated Marketing Marketers 104

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 134

Digital Marketing Customer loyalty eCommerce Marketing 134

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

SEO 132

SEO Transform User-Generated Marketing 132

Kuno Creative

MARCH 7, 2024

That’s why the right combination of content marketing and SEO services is so much more than just telling a compelling story. It’s the difference between being ranked above-fold for a specific search term versus being deep down on page 50. But even the best content won’t get read if it can’t be found.

Content Marketing 95

Content Marketing SEO Marketing Marketers 95

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

OCTOBER 24, 2023

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Search engines. The reality is it likely says more about the mindset of the Search Engine Land audience than anything else.

Retail 103

Retail Advertising Advertisers eCommerce 103

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

SEPTEMBER 18, 2023

In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. ” “Market expansion has been a huge priority for us across our search and marketing offering. Why we care. ” Deep dive.

Advertising 136

Advertising Advertisers Marketing Marketers 136

Hubspot Marketing

DECEMBER 15, 2023

When you think about search engine optimization (SEO) , one major search engine probably comes to mind: Google. With more than a billion monthly users , Bing is the second most popular search engine globally. Plus, you may not have the resources to allocate to both search engines.

User-Generated 88

User-Generated SEO Marketing Marketers 88

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 94% of people skip over search ads.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The short answer: You improve your search visibility, trust, and ranking. Image Source 3.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 124

Search Marketers SEO Marketing Marketers 124