Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer?

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing Promotion 134

Neil Patel

JANUARY 20, 2021

Facebook organic reach is down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. The average Facebook post will reach just over 5 percent of your followers. What Exactly Is Organic Reach On Facebook. Why Facebook Organic Reach Is Declining. Not any more. Let me explain.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly. Not necessarily.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

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Promotion Content Marketing Video Marketing Branding 94

Hootsuite

AUGUST 4, 2020

You’re scrolling through your Instagram feed when an interesting video appears. Watch the video on silent and hope it’s still good. Luckily, you’ll be able to watch it with no issues at all if it’s a good silent video. Silent videos: What they are and why brands should care.

Price 144

Price User-Generated Social Media Marketing Promotion 144

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below. COVID-19 Digital Marketing Strategy by Channel.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But not if you use our guide to social media video specs.

Transform 144

Transform Promotion Social Media Marketing Advertising 144

Orbit Media Studios

JULY 11, 2023

Marketers that go big are doing better. That’s social media video. Social media videos are so engaging that the networks are pushing them way to the top of social streams. Facebook, Instagram and LinkedIn all want us to do more in this all-powerful format. As a social media marketer, video is your most powerful tool.

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Promotion Social Media Marketing Analytics Energy 97

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences.

User-Generated 144

User-Generated Promotion Management Social Media Marketing 144

Hootsuite

AUGUST 11, 2022

They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video. Your brand voice on social media might be more light-hearted and fun than the voice you use in, say, print ads. Your voice might even shift a little from Facebook to TikTok.

Branding 120

Branding Analytics Food Social Media Marketing 120

Hootsuite

NOVEMBER 21, 2019

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. With numbers like that, it might be tempting to throw up a random Stories Ad and wait for the clicks to come flying in. What are Instagram Stories ads? Why use Instagram Stories ads? Never fear.

User-Generated 110

User-Generated Food Advertising Advertisers 110

Hootsuite

JANUARY 23, 2023

If you’ve already invested in boosted posts in the post (maybe on LinkedIn or Facebook ?), you’re probably familiar with the idea of paying a little to ensure exposure. Now, Instagram is offering the boost feature for Instagram Reels , too. Now, Instagram is offering the boost feature for Instagram Reels , too. Cue the celebratory trumpets.)

Promotion 103

Promotion Social Media Marketing Analytics Management 103

Hootsuite

FEBRUARY 24, 2021

On that last point: All good marketing material includes a clear and compelling call to action. Maybe you want people to Like your Facebook page or sign up for your newsletter. Maybe you want people to Like your Facebook page or sign up for your newsletter. Old Spice uses humor that aligns with their well-known ad campaigns.

Real Estate 145

Real Estate User-Generated Energy Food 145

Unbounce

MARCH 20, 2019

No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign. The first step in marketing your iPhone or Android app is finding the right channels to promote it. How to build app landing pages. So start there. Start with mobile.

Automobile 145

Automobile Finance User-Generated Real Estate 145

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal. And, even worse, some aren’t using them at all. The 8 tactics below will simplify it for you.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

Transform 145

Transform Promotion User-Generated Management 145

Hootsuite

MAY 30, 2023

You have the right to remain silent on social media, but you shouldn’t. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. Read on for how to create a winning social media marketing strategy for law firms. #1 What should you post?

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Sprout Social

MARCH 29, 2023

These short, frequently humorous, looping, silent, animated clips are easy and often free to make. These apps will help you create a GIF from your video or pictures and download it to your camera roll. With this app you can convert Live Photos, images and videos to GIFs without the need for a third-party app.

Law 112

Law Fashion Social Media Marketing Branding 112

Sprout Social

NOVEMBER 8, 2016

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? Facebook purposefully places users’ most sought-after content at the top of their feeds.

User-Generated 108

User-Generated Social Media Marketing Communications Advertising 108

Hootsuite

AUGUST 12, 2021

Learn the essentials of great Instagram ad design, and how to make your dream ad a reality. There are more ways than ever to place an ad on Instagram, but sometimes advertising on social media can feel like yelling into a void. Try paring your ads down to as few visual elements as possible. Bright colors attract eyeballs.

User-Generated 144

User-Generated Advertising Advertisers Place 144

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Automatic captioning is available on Facebook Live and Instagram IGTV. Marketers should view staying informed about these updates as a responsibility. Inclusive social media marketing is just good social media marketing. Closed captions on videos are a prime example.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Backlinko

MARCH 24, 2023

I’ve published a video that outlines pretty much everything you need to know about on-page optimization. In this post, I’ll show you EXACTLY how to get higher rankings in Google. What is Google Ranking? Step-by-Step Guide on How to Rank High on Google Follow these strategies for increased Google organic rankings. Why is this important?

SEO 91

SEO Inbound Marketing Analytics User-Generated 91

Hootsuite

JUNE 30, 2022

And adding them to your social media posts offers benefits beyond fun. Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook. In one AdEspresso experiment, adding an emoji to the headline of an ad increased clicks by 241 percent ! It was a dark time. Smiley faces emoji meanings.

Communications 111

Communications Gen Z Food Health 111

Hootsuite

MARCH 2, 2023

billion on Meta ads about “social issues, elections or politics” since May 2018 That’s as far back as data goes in the Meta Ad Library, which reveals all ad spending in this special advertising category. During that time, there have been nearly 15 million ads in this category. advertisers have spent $3.79 23% of U.S.

User-Generated 109

User-Generated Advertising Advertisers Law 109