Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Here’s the thing about advertising on social media channels such as Snapchat: you’re in control of the costs. Snapchat may be ideal for you if you’re on a strict budget.

Advertising 131

Advertising Advertisers Price Management 131

Hootsuite

JUNE 8, 2020

Snapchat ads. According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. Snapchat is especially popular with the 18 to 24 year old demographic. Some other impressive numbers : An average of 210 million people in the world use Snapchat every day.

Advertising 145

Advertising Advertisers Analytics Promotion 145

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Marketing Strategy 112

Marketing Strategy User-Generated Marketing Marketers 112

Hootsuite

AUGUST 2, 2022

Here’s a great concise example from AirBnb. Marketers must continually optimize their messaging for quality, timing , and of course, length. He discovered that articles with more words perform better. viewers’ companies and job titles), making it a valuable resource for marketers. No words wasted here.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. For example, no advertising is allowed on r/advertising. Get MarTech! In your inbox.

User-Generated 90

User-Generated Advertising Advertisers Digital Marketing 90

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. The truth is, probably not. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Content Marketing Institute

FEBRUARY 5, 2018

For example, if your article is “5 Tips for XX,” show each tip in quick succession with a new video clip. Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Those are a few of the commonly held sentiments among marketers today. Engage with Snapchat. Didn’t Instagram kill Snapchat?

Promotion 167

Promotion User-Generated Content Marketing Branding 167

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Social media stories started on Snapchat, but have since branched out to nearly every other social media and communication platform. Snapchat Stories. What are social media stories?

User-Generated 134

User-Generated Food Branding Promotion 134

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.” What Facebook Watch Means for Marketers.

Marketing 135

Marketing Marketers Entertainment Advertising 135

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 79

Transform User-Generated Marketing Marketers 79

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media Marketing 79

Social Media Marketing User-Generated Marketing Marketers 79

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

Advertising 142

Advertising Advertisers User-Generated Marketing 142

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. For example, Facebook accounts for about 80 percent of U.S. SEO takes time to build awareness and pull people down the marketing funnel. Meanwhile, Instagram can reach 1.16

Retail 145

Retail User-Generated SEO CRM 145

Neil Patel

NOVEMBER 3, 2021

Why Should You Use GIFs in Instagram, Facebook, and Snapchat Stories? As marketers, we always have our ultimate goal in mind: To create conversions. Believe it or not, GIFs are powerful marketing tools that you can use across all social media platforms. How to Use GIFs in Instagram, Facebook, and Snapchat Stories.

Millennials 133

Millennials Communications User-Generated Branding 133

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. daily views globally Whoa.

User-Generated 114

User-Generated Video Marketing Shipping Product 114

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. What is relationship marketing?

Food 144

Food Customer loyalty Marketing Marketers 144

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. For example, do you know where your website traffic and leads comes from ?

Key Performance Indicator 66

Key Performance Indicator User-Generated Entertainment Social Media Marketing 66

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. TikTok is built on discovering fresh content. With over 1.5 How to use TikTok to grow your brand.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Sharpening your marketing skills. My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing.

Promotion 102

Promotion Analytics SEO Education 102

Hubspot Marketing

APRIL 11, 2022

According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. Surpassing Pinterest, Twitter, Snapchat, Reddit for monthly active users is impressive considering it was only launched in 2016. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. TikTok is 1.7x

Gen Z 118

Gen Z Transform Entertainment Customer Journey 118

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. What Are TikTok Stories? Yes, definitely!

Social Media Marketing 84

Social Media Marketing Fashion Branding Management 84

Hootsuite

JANUARY 24, 2024

And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers. If, for example, you use the eggplant emoji in the wrong place, you could offend your audience or even lose out on business. But why do WhatsApp emoji matter to business owners and marketers?

Communications 100

Communications Social Media Marketing Marketing Plan Place 100

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Not clued in just yet? And with consumers 2.4

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Marketers can reach a potential audience of 225.7

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

SEPTEMBER 9, 2020

With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. For example, a Gap polo or a Gap t-shirt. Snapchat ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. We hope you’ll love every one of the examples included in the full e-book.

Gen Z 105

Gen Z Content Marketing Health Millennials 105

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts. However, teens say they use Snapchat more often.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).

Gen Z 115

Gen Z Customer Retail Entertainment 115

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. There’s technology available, for example, to post the same content to multiple social media channels. Posts with images, for example, see 2.3X

Copywriting 144

Copywriting Energy Food Promotion 144

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Hootsuite

MARCH 31, 2020

For an example, check out Ask me Anything: The Talkwalker Edition. How to Use Twitter Analytics: The Complete Guide for Marketers. For example, Hootsuite uses Twitter’s API to publish tweets, and Instagram’s API to schedule posts. Face filters on social apps like Snapchat and Instagram Stories are the most common examples.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Gen Z 86

Gen Z Millennials Shoppers Price 86

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. But as with any marketing strategy, you can’t simply dive in and hope for the best. We put together these content marketing best practices that will help get your business noticed online and stand out from the competition.

Content Marketing 81

Content Marketing Gen Z eBook Marketing 81