Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. In this post, we’ll dive into key personalization trends you should know in 2022. This was a time of uncertainty that forced most consumers indoors and online for an extended period of time.

Law 133

Law Marketing Marketers eCommerce 133

Jeff Bullas

FEBRUARY 26, 2023

But growing a following on Instagram is harder and more time-consuming than ever. Hashtagsforlikes : Use trending hashtags How do you choose the hashtags you use in your Instagram posts? Using trending hashtags is proven to increase your reach and help you get more followers. Kicksta’s growth methods are simple and organic.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 109

Marketing Plan SEO Gen Z User-Generated 109

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Transform 108

Transform Whitepaper Direct Mail Marketing 108

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

NOVEMBER 15, 2023

Here are some key insights we’re seeing with the current state of social media. As evidenced by the lack of enthusiasm around Instagram’s failed in-app shopping platform, consumers in the U.S. What does this mean for marketers? The social media boom of the last decade is over.

Non-Profit 138

Non-Profit User-Generated Law Entertainment 138

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Rethinking analytics.

Email Marketing 119

Email Marketing Health Marketing Marketers 119

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. However, the reality is that though I am a content creator, I'm not an influencer.

Gen Z 106

Gen Z Influencer Marketing PR User-Generated 106

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Market Research 85

Market Research Non-Profit Transform Marketing 85

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. The United States is the country with the most number of Twitter users, with 79.6 Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 7. Statista ) 2.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Video is the new king of content.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 95

Influencer Marketing Gen Z Marketing Marketers 95

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Transform 95

Transform Education Marketing Marketers 95

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It also gives you a consistent audience.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. You can use Search Ads 360 to create, manage and report on search campaigns on: Google Ads Microsoft Ads Yahoo! What is Search Ads 360 (SA360)?

Retail 84

Retail Shipping CRM Analytics 84

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Marketing Insider Group

JULY 26, 2021

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Health 100

Health Management Branding Customer 100

Buffer Marketing

MARCH 7, 2024

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?    Unsurprisingly, you barely got any reach or leads for your report. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience.

User-Generated 106

User-Generated Food Promotion Advertising 106

Hubspot Marketing

DECEMBER 6, 2022

And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. The ongoing threat of climate change shifted market dynamics and investor expectations, leaving businesses realising they must act. How to Run (& Market) Your Brand With Purpose.

Branding 120

Branding Food Marketing Marketers 120

Hubspot Marketing

APRIL 11, 2023

In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. 64% of marketing leaders say quiet quitting is a reflection of poor work ethic , while one-third view it as setting healthy boundaries.

Management 105

Management Health Marketing Marketers 105

Hubspot Marketing

DECEMBER 19, 2023

One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Social media is big business. What are social media stocks? Should you invest in social media stocks?

User-Generated 91

User-Generated Marketing Marketers Social Media Marketing 91

Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Who are they?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 110

Transform User-Generated Marketing Marketers 110

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. The lockdowns, cancelled events and work-from-home trends that have characterized the pandemic period have contributed to this phenomenon.

Marketing 132

Marketing Marketers Place Customer 132

Rock Content

JANUARY 26, 2024

2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. Undeniably, the landscape is shifting.

SEO 109

SEO Analytics Branding Marketing 109

Hubspot Marketing

MARCH 28, 2023

In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them. VR: Which Is More Effective for Marketing What is augmented reality (AR)? For one, AR is a high-quality tool for product marketing. What is virtual reality (VR)?

Entertainment 127

Entertainment Marketing Marketers User-Generated 127

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer. Don't mind if we do.

Gen Z 124

Gen Z Education Social Media Marketing User-Generated 124

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102