Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? We can determine the target number based on our financial data. AI is one of many tools available to us.

Marketers

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketers

Trade Press Services Newsletter

MAY 1, 2025

It often involves auditing legacy content, migrating data, rethinking architecture, and thoroughly testing updates. Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS.

User-Generated

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research

Martech

JANUARY 31, 2025

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Table of contents What is data literacy? Why is data literacy important for marketers?

Entertainment

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data.

Email Marketing

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. At this stage, content should provide clear next steps.

Content Marketing

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Transform

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Martech

JANUARY 7, 2025

Focusing on building a knowledge graph for the brand by using structured data. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Lets use a marketing automation platform as an example.

SEO

Martech

JANUARY 6, 2025

Data quality and integration : AI thrives on clean, well-structured data. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Invest in data readiness For other high-priority AI opportunities, invest in cleaning up your data.

Transform

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing

Martech

AUGUST 7, 2025

The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and build scalable, technology-driven marketing operations. This shared reliance on data creates natural collaboration points around: Data governance.

Transform

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. What is a Story Curve and Why is it Important for Marketing?

Transform

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s not hiding in API documentation or data schemas. The marketing team wants customer data to flow between systems. Instead, companies map how data flows between systems.

Transform

Martech

SEPTEMBER 16, 2024

This aligns with my experience as both a customer and a marketer. ” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way. However, many organizations lack the necessary structures, technologies, and roles to quickly and effectively act on these insights.

Law

Hubspot Marketing

JULY 16, 2024

Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. To make it easier, I’m going to give it a bit of context on what the topic idea is for: “I run a software agency and would like to rank for the term “data management consultant.” Data consultancy is one of my company's services.

SEO

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

Transform

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertisers

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Isolated genAI solutions (indie tools). Disruptors. Compelling.ai

Copywriting

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. The Frame AI acquisition helps power these marketing functions with more actionable data pulled from unstructured, overlooked clues in emails and other conversations.

CRM

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.

SEO

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven. Intent data.

CMO

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Backlinko

NOVEMBER 18, 2024

Notes for writer: Provides specific guidance to help them meet the objectives After you master the above, you can improve your content briefs with these additions: Internal research: Include data, studies, or reports from your company. External research: Credible data or information from outside sources to support your claims.

Whitepaper

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Secure your website with an SSL certificate (HTTPS) to protect your visitors’ information using data encryption. Structure Your Website Use the questions and search terms you researched to guide your website’s structure.

SEO

MarketingOps

AUGUST 6, 2025

In a recent OpsCast episode, Mike Rizzo sat down with Martin Pietrzak, CEO of Pinch Marketing, to talk about something many MOps teams feel but don’t always articulate: B2B Buyers rarely follow a straight path. MarketingOps teams need to rethink how they structure data collection and integration. Martin’s answer: a lot.

Marketing Strategy

Buffer Marketing

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. EZ Newswire , the platform we went with, also has an AI writing tool that creates a draft based on basic information you drop in, which is incredibly helpful for folks not familiar with press release structure. 

PR

Hubspot Marketing

OCTOBER 31, 2024

As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. But what exactly is personality content, and how can you add it to your marketing playbook? Modern B2B creator marketing should be structured like the Marvel Universe. Let’s dive in.

Logistics