Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Most CMOs are familiar with the concept of Search TAM, but from my experience, most marketers artificially limit their opportunities when calculating it. It's key to diversify before that point.

CMO 91

CMO User-Generated Advertising Advertisers 91

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Content Marketing 115

Content Marketing User-Generated Customer Journey Marketing 115

Martech

FEBRUARY 20, 2024

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. Less diversity in marketing The ANA seems to see the connection. in 2022 to 9.5%

Marketing 88

Marketing Marketers Advertising Advertisers 88

Search Engine Land

APRIL 1, 2024

Google said in a statement: “The ‘Estimated Total Unique Visitors’ Reach report metric is unaffected by this issue and can be used as an interim workaround.” ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

Management 93

Management Search Marketers Marketing Marketers 93

SMA Marketing

APRIL 18, 2024

They head straight to a search engine, their fingertips poised to reach the best lawyer to address their needs. This is where a robust digital marketing strategy becomes critical for lawyers. Why is Digital Marketing Beneficial for Lawyers? Let’s look at a few benefits of digital marketing for lawyers.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. The cutbacks have convinced some marketers that Google is planning to quietly phase out support.

Customer 108

Customer Advertising Advertisers Marketing 108

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 122

Product Customer Acquisition Key Performance Indicator Customer Journey 122

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 117

Transform CMO Marketing Marketers 117

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Dig deeper: What is marketing automation and how can it help B2B marketers?

Email Marketing 112

Email Marketing eCommerce Marketing Marketers 112

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Manufacturing 114

Manufacturing CRM Copywriting Marketing 114

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. So if you’re looking to do something by source, say, your total users. A: Everybody still hates it.

Analytics 105

Analytics Price Transform Marketing 105

Search Engine Land

FEBRUARY 20, 2024

Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with how much money each one has made. Get the daily newsletter search marketers rely on. Why we care.

Analytics 111

Analytics Search Marketers Branding Marketing 111

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing 122

Marketing Marketers CMO CRM 122

Search Engine Land

JANUARY 30, 2024

Meanwhile, total sales during the three-month period ending December 31, 2023, generated $62 billion for Microsoft, a year-on-year increase of 18%, with net income up 33% at $21.9 ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Success drivers. Why we care. Earnings report.

Advertising 110

Advertising Advertisers Search Marketers Product 110

Hubspot Marketing

APRIL 10, 2019

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. Market Size.

Marketing 134

Marketing Marketers Product Customer 134

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. Mind games.

Analytics 108

Analytics Marketing Marketers Digital Marketing 108

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. A combination of content marketing , on-page , off-page , and technical SEO.

Transform 110

Transform User-Generated Marketing Marketers 110

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Tailor your ads for these specific groups, directly addressing your ideal clients’ needs and desires while subtly deterring others. Ready to refine your approach?

Transform 104

Transform Real Estate Finance Advertising 104

Search Engine Land

APRIL 2, 2024

This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Why we care. ” New language options. Indonesian.

Advertising 93

Advertising Advertisers Management Search Marketers 93

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. I am trained with MarTech content.

Customer Journey 86

Customer Journey Customer Marketing Automation Platform Manufacturing 86

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Transform 92

Transform User-Generated Marketing Marketers 92

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 109

Customer loyalty Customer Journey Marketing Marketers 109

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing Plan 96

Marketing Plan Retail Advertising Advertisers 96

Search Engine Land

MARCH 7, 2024

Memo investigated the correlation coefficient between social engagement (total reactions, comments, and shares) and readership (unique visitors to news articles). ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. The results. Read the study in full for more information.

Search Marketers 117

Search Marketers Branding Marketing Marketers 117

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. Purchasing email lists is always a bad idea.

Email Marketing 142

Email Marketing eBook User-Generated Law 142

Search Engine Land

DECEMBER 20, 2023

billion, marking the highest total in that category in nine quarters. Earlier this year, in January, Google’s CEO Sundar Pichai announced the company would be letting go of 12,000 employees and contractors – approximately 5% of their total workforce – in the company’s first-ever round of mass layoffs. billion in Q3. So why now?

Law 116

Law Advertising Advertisers Search Marketers 116

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer. For our success metric, we chose revenue and total transactions, as these business metrics match the strategic purpose of the test.

Email Marketing 98

Email Marketing Management Customer Communications 98

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Why we care. Get MarTech! In your inbox. Processing.

Law 107

Law New Technology Marketing Marketers 107

Search Engine Land

MARCH 8, 2024

TikTok said in a statement: “This legislation has a predetermined outcome: a total ban of TikTok in the United States. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gen Z 111

Gen Z Law Advertising Advertisers 111

Search Engine Land

MARCH 12, 2024

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. More markets. Why we care.

Search Marketers 116

Search Marketers New Markets Branding Marketing 116

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape. What is Tinuiti?

Retail 135

Retail Advertising Advertisers Performance Marketing 135

Search Engine Land

MARCH 11, 2024

The vote is being held to address concerns related to national security surrounding TikTok’s ownership. The platform said in a statement: “This legislation has a predetermined outcome: a total ban of TikTok in the United States. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gen Z 107

Gen Z Law Advertising Advertisers 107

Search Engine Land

MARCH 13, 2024

House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. The vote was held to address concerns related to national security surrounding TikTok’s ownership. ” Get the daily newsletter search marketers rely on. Why we care.

Gen Z 85

Gen Z Law Advertising Advertisers 85

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. However, he pointed out that over a few weeks or a month, the total views usually even out, regardless of the initial posting time. ” Get the daily newsletter search marketers rely on. Live videos. Why we care.

Analytics 103

Analytics Search Marketers Product Marketing 103

Search Engine Land

FEBRUARY 13, 2024

Total revenue of $3,042 million, up 19% year-over-year, representing 10.0% of GTV and 75% of total revenue. ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Additional key findings from the report include: GTV of $30,322 million, up 5% year-over-year. Orders of 269.2

Retail 103

Retail Advertising Advertisers Price 103