Hubspot Marketing

JANUARY 24, 2025

No, were not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). And what fun would a treasure hunt be without friends? To help chart our course through keyword mapping, I sought insights from Nicole MacLean , head of marketing and sales at Compose.ly.

SEO

Buffer Marketing

JANUARY 8, 2025

What is crossposting? With over half of posts being shared on multiple platforms through Buffer, it's clear this tactic is a pillar of many of our customers’ social media strategies — and with good reason. Crossposting is when you share the same (or similar) content on multiple social media accounts.

Energy

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” What are their job roles?

Marketing Strategy

Buffer Marketing

AUGUST 28, 2024

You have a great social media bio Your profile is all set up with an excellent picture of you or your business’ logo and clearly explains what you do and how you can help your audience. It should leave no questions unanswered about what you do and what kind of content you produce. Why is a social media bio so crucial?

Entertainment

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. Let's get into them all. Avoid buying fake followers 2.

Social Media Marketing

Hubspot Marketing

JULY 16, 2025

Employees are a company’s best marketing assets on LinkedIn, from interns to the CEO. Once you’re oriented on how the platform works and what to post, it’s the social media equivalent of an arcade game where you insert tokens and tickets come pumping out at you. So, what are your LinkedIn tokens? What’s your point of view?

Copywriting

Martech

DECEMBER 16, 2024

Whats making traditional SEO a minor player Over the past three years, search has undergone more upheaval than in the previous two decades combined. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap.

Transform

Backlinko

DECEMBER 23, 2024

Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Whether its budget-friendly options, niche markets, or untapped audiences.

SEO

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Buffer Marketing

AUGUST 14, 2024

Hootsuite, on the other hand, is primarily focused on large social media marketing teams at bigger businesses.  If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason.   So, which one is best?

Management

Buffer Marketing

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's I spoke to several of my favorite creators across platforms and asked them, with all their years of experience (and cross-platform followings), what they would do differently if they were starting from scratch today.

Gen Z

Hubspot Marketing

NOVEMBER 25, 2024

We’ve since evolved into what is now the EN Blog Strategy team.) For context, the blog was home to 13,822 pages in February of 2023, the month we began our audit. You could also start with a small portion of your site (such as product pages or specific topic clusters) and build out from there.

SEO

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. Key Takeaways What’s the difference? Know your audience : Whether you go short or long, the key is understanding what your audience wants. What is short form content?

Social Media Marketing

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. They won’t get that from a social media post that says, “How to do content marketing.” So this is channel-specific marketing.

SEO

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?”

Customer

Buffer Marketing

SEPTEMBER 3, 2024

Overview: What Type Of Content Performs Best? a recent press release, an event or webinar registration page, etc.).  But what other ways can we increase engagement and reach? We want our customers and audience to see us as trusted, reliable, and thoughtful. Over the past year, CloudZero published over 400 posts on LinkedIn.

Real Estate

Buffer Marketing

SEPTEMBER 18, 2024

There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan. This guide will walk you through all the best practices for posting on TikTok for maximum engagement — and, with any luck, land your videos on  For You Pages  worldwide. If only it were that easy! 

Analytics

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? B2B newsletters serve a very different purpose from email marketing or email promotions.

Education

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Get ready to boost your traffic naturally!

SEO

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. The best social calendars capture just what matters without drowning in excessive detail. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. This dilutes the momentum.

User-Generated

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years.

Marketers

Businesses Grow

DECEMBER 30, 2024

Dr. Drucker is known as the father of modern management, but he also contributed to the creation of marketing as a professional discipline, wrote extensively about entrepreneurship and innovation, and is generally regarded as the greatest business philosopher of all-time. You have to have a sense of what is possible.

Email Marketing

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends

OnDemand CMO

JANUARY 10, 2025

Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Know Your Audience Better Than They Know Themselves Mass marketing is a relic of the past. Trying to appeal to everyone?

Thought Leadership

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail

Hubspot Marketing

AUGUST 13, 2024

Over the years I’ve made over 75 different freebies to help me grow my email list and in the process, I’ve learned what makes a freebie generate leads successfully. So, what does that entail? What freebies are getting the most action? I wrote all the copy in a Word doc and even hired a graphic design student to make it pretty.

Energy

Animalz blog

JUNE 12, 2025

Publication What it is: Library and publication are two strategic approaches to blog structure. How it works: What approach you choose depends on your goals and resources. Pillar Content What it is: Pillar content is a single, comprehensive article that covers a topic exhaustively on one page.

SEO

Hubspot Marketing

MAY 6, 2025

Together, we created a seven-page brand strategy doc like a marketing plan, but for me. I started studying them like youd study a successful entrepreneur: how they wrote, how they told stories, what they posted. Id even ask things like, What does my writing sound like? And then, something happened. Too corporate.

Gen Z

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Here are some of the primary benefits of SEO for industrial manufacturing companies: Increases Visibility When your webpages rank near the top of search engine results pages (SERPs), more prospects notice your business. Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free.

Manufacturing

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. Take a few different platforms, feed each the same prompts, and see what comes back. When generative AI first came out, I was skeptical. And, I’m going to show you how. Personally, I prefer ChatGPT.

Copywriting

Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.

Transform

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail

Backlinko

AUGUST 5, 2025

But instead of panicking, it’s far more useful to break down what they’re doing. Which pages, platforms, and campaigns are working best? Which pages, platforms, and campaigns are working best? If not, start here: The Complete Guide to Market Research It’ll make everything in this guide way more useful.

Food

Welcome Software

JULY 14, 2025

So marketers are left stitching together content, workflows, and data - briefing, tagging, uploading, testing, analyzing - across a fractured tool stack. Why most AI stops short of execution The generative AI boom brought a wave of tools that can produce content at scale - but marketing isn’t just about content.

Marketers

Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? What makes it so good?

User-Generated

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? It’s not a trend; video marketing is here to stay.

Video Marketing

Welcome Software

DECEMBER 4, 2024

So, what do you do? The next keeps asking you to go to the checkout page to know the shipping charges. While companies spend millions on bloated marketing campaigns, they often lose sight of making it easy and enjoyable for customers to interact with their brand. What is customer experience management? Now the fun begins.

Management