Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.

Influencer Marketing

Hootsuite

FEBRUARY 27, 2025

YouTube has continued to dominate the world of video sharing. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. YouTube is perfect for live videos as well as long and short-form videos.

Gen Z

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Viewers often arrive on YouTube with a search mindset, ready to learn or act, translating to high intent and stronger conversion potential.

Analytics

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing

SocialPilot

JANUARY 21, 2025

A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard.

Analytics

Hubspot Marketing

JANUARY 23, 2025

Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. Novoselsky says the current push model approach to marketing is a little too aggressive for Gen Z consumers. Yeah, I'm not reading all that.

Gen Z

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2.

Branding

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. covering a broad range of demographics and behaviors. Power of personalization Leveraging data for personalization: Discover how the depth and breadth of your data can enhance AI-driven marketing. and the U.S.,

Branding

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Gen Z

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. If your brand thrives on visuals and targets a younger demographic, Instagram is a must-have in your social media strategy. With over 2.5

Gen Z

Buffer Marketing

APRIL 7, 2025

At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. At 5.07%, Facebook continues to generate strong engagement TikTok ranks higher than YouTube for engagement.

User-Generated

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. shorter videos for social media, longer for YouTube). YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation.

User-Generated

Search Engine Land

SEPTEMBER 17, 2024

This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Key Performance Indicator

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end.

Social Media Marketing

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. But it makes a difference among specific demographics.

Gen Z

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively. Here’s a detailed guide to help brands and influencers alike in their search.

Influencer Marketing

Sprout Social

OCTOBER 10, 2024

X (formerly Twitter) Almost half (48%) of all social users across age demographics have an X profile, with men significantly more likely to have a profile than women. As the leading platform for B2B marketing, it’s also an excellent place to source leads. Over half (51%) of YouTube users favor brands’ long-form videos.

Gen Z

Sprout Social

MAY 14, 2025

The first step is to take a closer look at the social media demographics in Australia. Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them.

Gen Z

Buffer Marketing

JULY 23, 2025

Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. This information is handy for marketers running international campaigns. India, the U.S., In the U.S.,

Gen Z

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 Take the Toronto-based charity’s YouTube venture, Money Master Class , as an example. Marketing isn’t free — especially paid posts and boosted content. The result?

Non-Profit

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Create Subject Matter Expert Videos (Reels, TikToks, YouTube Shorts) Everyone consumes information differently.

Law

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer Marketing

Marketing Insider Group

MARCH 18, 2025

These work best when you target specific interests, behaviors, and demographics. LinkedIn Ads Best for B2B marketing. YouTube Ads Perfect for video storytelling. billion users, YouTube ads reach a massive audience. A/B Test Everything Even the best marketers dont get it right on the first try. With over 2.5

Marketing Strategy

Buffer Marketing

SEPTEMBER 23, 2024

To predict the best times to post on TikTok and YouTube, we looked at reach and video views.   Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Best time to post on YouTube:  3 p.m.   Look at the graphs below.

Analytics

Sprout Social

JULY 1, 2025

In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. If it feels like marketing, we’re out. On Instagram, it’s short-form video (<15 seconds) and on YouTube, long-form video (>60 seconds). We don’t need perfection, we need personality.

Millennials

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them.

Entertainment

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Here’s how to access it: Sign in to YouTube and click on your profile icon.

Analytics

Buffer Marketing

JANUARY 23, 2025

YouTube Shorts Best if you want to explore long-form video YouTube Shorts has been one of the most talked-about TikTok alternatives, and for good reason. How does YouTube Shorts compare to TikTok? YouTube Shorts has a clear monetization path , with ad revenue sharing and opportunities to earn through affiliate links.

Thought Leadership