Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Content Marketing Institute

DECEMBER 4, 2019

Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute. Get them to rank and attract more viewers who are interested in your content with these 21 tools.

SEO 105

SEO Content Marketing Marketing Marketers 105

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 110

B2C SEO Transform Marketing 110

Jeff Bullas

NOVEMBER 15, 2022

So you want to grow your YouTube channel but you don’t want to spend a fortune. You’re looking for organic YouTube promotion strategies to test. I used to think the YouTube gods simply blessed certain channels with unlimited favor and condemned the rest. 3 components of a successful organic YouTube promotion. YouTube SEO.

Copywriting 248

Copywriting SEO Promotion Entertainment 248

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. So, if you create a YouTube video? More than 4.95

Social Media Marketing 90

Social Media Marketing Marketing Marketers SEO 90

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques.

Real Estate 122

Real Estate SEO Branding Place 122

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 123

SEO Branding Entertainment Communications 123

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Search Engine Land

FEBRUARY 26, 2024

This article tackles: Why technical SEO matters for video content. Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text.

SEO 126

SEO Customer Journey Education Search Marketers 126

Search Engine Land

FEBRUARY 28, 2024

YouTube To Add Live Video This Year 2008: YouTube’s founder said they never had the resources to do it correctly. New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps 2012: 49% of smartphone and tablet owners were using apps to find local information.

Search Marketers 118

Search Marketers Key Performance Indicator Marketing Marketers 118

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Organic and paid keyword overlap PPC and SEO have a complicated relationship. See terms.

Marketing 104

Marketing Marketers eCommerce SEO 104

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Rock Content

MAY 13, 2024

In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. YouTube videos do an excellent job of holding a viewer’s attention long enough for them to absorb crucial brand messaging. No one knows for certain how the YouTube algorithm works.

SEO 52

SEO Digital Marketing Analytics Branding 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 123

Customer Acquisition Marketing Marketers Global Marketing 123

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. It’s in combining these two marketing channels. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views. All you need is a traditional SEO. The competition is insane.

SEO 103

SEO User-Generated Video Marketing CRM 103

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Started watching a video. 50 for $50).

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 124

Search Marketers SEO Marketing Marketers 124

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 105

Marketing Plan SEO Gen Z User-Generated 105

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. How can TinyImage improve your digital marketing ROI?

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Search Engine Land

JUNE 13, 2023

As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a weekly basis. Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article. Get the daily newsletter search marketers rely on.

Gen Z 123

Gen Z Content Marketing PR Entertainment 123

Hubspot Marketing

MAY 13, 2024

"Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels." These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers.

Marketing 56

Marketing Marketers B2C Communications 56

Buffer Marketing

MAY 8, 2024

According to a survey of 2,270 affiliate marketers by Authority Hacker, the “average” affiliate marketer earns over $8,000 monthly, and 35 percent of respondents use social media platforms to sell.     What is affiliate marketing?   So, what exactly does an affiliate marketer do in this case?

Affiliate Marketing 68

Affiliate Marketing Marketing Marketers User-Generated 68

Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on.   In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? Using social SEO will drive traffic to your website.

SEO 98

SEO Gen Z Social Media Marketing Millennials 98

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 94

Influencer Marketing Marketing Marketers SEO 94

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

MAY 13, 2024

Sharpening your marketing skills. I‘m an author, service provider, and digital product creator with a blog, YouTube channel, and social media accounts. My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing.

Promotion 61

Promotion Analytics SEO Education 61

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. The Marketing Companion podcast is among the top business podcasts in the world.

Content Marketing 134

Content Marketing Non-Profit Entertainment Marketing 134

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines.

SEO 97

SEO PR Marketing Marketers 97

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Content Marketing 118

Content Marketing User-Generated Customer Journey Marketing 118

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price). the price).

Transform 133

Transform SEO User-Generated Whitepaper 133

Search Engine Land

OCTOBER 31, 2023

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Here are my nine top ways to stay on top of news, changes, and transformative ideas that will keep your SEO sharp and your knowledge at its best throughout your career. The SEO Mindset Podcast.

SEO 114

SEO Transform Digital Marketing Education 114

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 3.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144