Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

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Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 77

Marketing Strategy Gen Z Finance Social Media Marketing 77

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketing Marketers Millennials 145

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Transform 73

Transform Millennials Analytics User-Generated 73

Hubspot Marketing

OCTOBER 11, 2023

The Early Years (1970s - 1990s) The Original Social Networks (2002-2007) The Microblogging Era The Visual and Mobile Era (2007 - Today) How Social Media Could Evolve Next What is the history of social media? 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

SocialPilot

JUNE 19, 2025

They’re designed for quick consumption, high engagement, and are often favored by social media algorithms for reach. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Repurpose content: Chop the stream into short clips for Reels or YouTube Shorts.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Social media content (e.g.,

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User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Buffer Marketing

FEBRUARY 20, 2023

Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. It’ll give you a result like this: “Fuel your day with purpose!

Millennials 125

Millennials Transform Promotion Product 125

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Over 165 million content creators have joined social media since 2020.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. The Similarities of Global Social Platforms. Owner: Kuaishou Technologies.

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Gen Z Millennials User-Generated eCommerce 145

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Social media marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Neil Patel

SEPTEMBER 13, 2021

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. FYRE is a documentary about Fyre Media’s failed music festival. Which Social Media Documentary Is Essential Viewing? The Great Hack.

Transform 143

Transform Marketing Marketers Millennials 143

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. The post What is influencer seeding?

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Influencer Marketing Gen Z Marketing Marketers 55

SocialPilot

JUNE 26, 2025

Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Adobe Experience Cloud Blog

APRIL 8, 2014

The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today. Too see why, read on….

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media.

Direct Mail 114

Direct Mail Marketing Marketers Social Media Marketing 114

Sprout Social

FEBRUARY 21, 2022

Transform data in your video into a carousel “data report.”. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. The post 1 video, 47 uses: Maximizing your Instagram content appeared first on Sprout Social.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Buffer Marketing

APRIL 18, 2024

Social media post design that uses inflatable 3D by noemibuehlerr via Instagram Bento box grids Inspired by the compartments of traditional Japanese bento boxes, the Bento box grids graphic design trend  arranges “boxes” of varying sizes to present information or graphics, creating a cohesive and visually striking layout.

Gen Z 128

Gen Z Branding Food Transform 128

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 83

SEO Transform Gen Z PR 83

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Dana Nicole

FEBRUARY 1, 2021

But Instagram eventually grew into one of the most popular apps in the world and continues to transform the way businesses market themselves. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sachs Marketing Group

FEBRUARY 9, 2024

With cost-effective campaigns, detailed performance tracking, and diverse ad formats, small business owners can boost brand awareness, drive traffic, and increase sales, making Instagram an indispensable tool in their digital marketing arsenal. Want to take your social media marketing to the next level?

Advertising 52

Advertising Advertisers Transform Millennials 52

Hootsuite

SEPTEMBER 9, 2020

Audience considerations: Instagram is most popular with millennials. Face lenses, for example, can manipulate a user’s facial features on-screen to transform them. Prove (and improve) your social media advertising skills by taking Hootsuite Academy’s industry-recognized Advanced Social Advertising course.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Rock Content

JUNE 28, 2016

The speakers shared insights and solutions to help marketing teams stay ahead of the ever-changing consumer journey. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials B2C CMO 40

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

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Content Marketing Transform User-Generated SEO 109

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 119

Food Advertising Advertisers Millennials 119

Hootsuite

DECEMBER 15, 2021

And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” But glow-ups don’t always have to be about the teen-to-adult transformation. So don’t take it too seriously. WFM – Realestk.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Duct Tape Marketing

JULY 24, 2024

It's time to transform your approach. Hello and welcome to another episode of the Duct Tape Marketing Podcast. So they have captured the imagination of the millennials like nobody else. I mean the hottest business going, apparently today is an AI marketing agency, and 10 years ago it was a social media marketing agency.

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Marketing Marketers Price Transform 78

Hootsuite

APRIL 3, 2023

Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase. Over half of Millennials buy products based on recommendations. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands?

Gen Z 133

Gen Z User-Generated Transform Education 133

Hootsuite

JANUARY 23, 2024

And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Some social media accounts are even exclusively devoted to sharing memes — either re-posting other people’s meme creations or producing their own riffs on popular memes.

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Gen Z Fashion Transform Millennials 121

Marketing Insider Group

JANUARY 22, 2013

Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. I consider myself a marketing strategist but I’m best known for my work in social media marketing.

Transform 110

Transform Millennials Education Marketing 110

Martech

MAY 6, 2022

This campaign transforms a seemingly everyday experience into a unique and immersive experience. Coca-Cola’s campaign demonstrates that tech will invariably play a significant role in innovative marketing techniques. It even encouraged customers to take selfies wearing the masks to foster engagement on social channels.

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Social Media Marketing Non-Profit User-Generated Transform 115

SocialPilot

MAY 8, 2025

We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand. It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations.

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Energy Transform Fashion Gen Z 59