illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Example : IKEA already uses AR in its IKEA Place app, letting customers place virtual furniture in their homes before buying it.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MAY 6, 2025

But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. What’s required is a modernization of marketing and sales that places AI at the center of your people, processes and technology. Sound familiar?

Transform 118

Transform Marketing Marketers Marketing Automation Platform 118

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. More enterprises will adopt composable infrastructure.

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place.

Transform 105

Transform CMO Communications New Technology 105

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

Transform 84

Transform Finance Energy Customer 84

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

Transform 131

Transform New Markets Retail New Technology 131

Marketing Insider Group

FEBRUARY 12, 2020

Innovative Strategies explores new technologies and digital transformation; Executive Skills equips CIOs with the skill to talk about technology and deliver compelling presentations; and Bold Leadership combines inspiration and organization to create an innovation-driven culture. Gartner CIO Leadership Forum.

Place 21

Place Transform Entertainment Food 21

illumin

AUGUST 6, 2024

Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses.

Advertisers 59

Advertisers Advertising Transform Energy 59

Martech

MAY 15, 2025

Breaking down silos and fostering omnichannel consistency isn’t just an operational improvement; it’s a competitive necessity, one that places MOps professionals at the strategic intersection of technology, process innovation and organizational transformation.

Transform 88

Transform Customer Journey Marketing Marketers 88

Digital Marketer

MARCH 13, 2023

It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. But there are a number of tools designed to make creating a high-quality show easier in the first place. Perhaps the most intriguing new tool is Adobe Podcast. Podcasting is no exception.

Transform 75

Transform Product Marketing Product Marketing 75

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. so participating in at least understanding what's going on in those places, I think is going to matter.

Market Trends 67

Market Trends Transform CRM Marketing 67

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Marketing operations.

Transform 111

Transform Manufacturing Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Build new, repeatable processes around lead nurturing.

Management 131

Management Transform eBook CMO 131

Martech

DECEMBER 15, 2021

Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Pay attention to digital demand. Adopt a digital-first strategy. “89%

Transform 130

Transform Education Customer Journey New Technology 130

Martech

NOVEMBER 21, 2024

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. Consider whether there are robust data governance policies in place and if data processes ensure the data is stored in compatible formats. Are employees open to new technologies and methods?

Transform 67

Transform New Technology Law User-Generated 67

Adobe Experience Cloud Blog

APRIL 6, 2018

Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. Marketo Experience: get the first glance of Marketo’s newest innovation—like the new UX!

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 134

Transform Branding Logistics Thought Leadership 134

Martech

OCTOBER 27, 2021

Setting in place a strategy around innovation helps get different teams within your organization onboard. As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Good morning, Marketers, is innovation on your roadmap? Read more here.

Transform 111

Transform Retail New Technology Communications 111

Calvyn Lee Blog

SEPTEMBER 21, 2022

Companies rise and fall based on their ability to deliver new technologies and services quickly, and Agile, Lean, and DevOps culture de?ned New ITSM software solutions have emerged that improve collaboration, team communication, speed, and transparency. ITIL can help organisations adapt to ongoing transformation and scale.

Transform 130

Transform Communications Management Health 130

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. The change introduced by COVID-19 has altered some businesses to the point of complete transformation, so quick insights are critical to figuring out how the business can survive. Faster learnings.

Transform 138

Transform New Technology Education Management 138

Backlinko

OCTOBER 11, 2024

Optimizing Headlines ChatGPT does a better job with headlines for a couple of reasons: It includes the correct keywords It places keywords toward the front of the headline Its outputs read naturally and don’t feel like they’re written for SEO Google Gemini can give you some great headline ideas. And we didn’t make it easy.

Finance 104

Finance SEO Transform Copywriting 104

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Integrate technology and data. Brands should not only focus on new technology adoption but experimentation and agility as well.

Digital Marketing 136

Digital Marketing Marketing Strategy Transform Digital Trends 136

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer.

Direct Mail 114

Direct Mail Transform eCommerce New Technology 114

Adobe Experience Cloud Blog

MAY 21, 2018

Given their importance and the amount of the marketing budget they consume, it is vital that companies ensure that they have a good working relationship with their anchor vendors and a good vendor support infrastructure in place. Third, and most importantly, they are constantly working to stay ahead of the technology curve.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Search Engine Land

SEPTEMBER 24, 2024

Let’s be real: AI has already cemented its place in the content marketing world. They also use approved AI tools to help transform their research into a comprehensive, fact-checked and sourced outline. We’re seeing a lot of commotion over a largely overstated problem.

User-Generated 75

User-Generated SEO Transform Education 75

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Transform 114

Transform CMO User-Generated Customer loyalty 114

Martech

JULY 5, 2022

This will involve placing the subject in the center of an array of cameras to capture the subject from all angles. Here Google and Apple are readying new plans for AR-friendly smart glasses, a concept Google tried once before. The problem with new technologies is that potential can be demonstrated, but practical use is harder to show.

Transform 122

Transform Marketing Marketers User-Generated 122

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. What Is Marketing Transformation?

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 114

Transform New Technology User-Generated Communications 114

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). It is not uncommon that a new technology will be subject to overpromising and under delivering, which leads to disillusionment and skepticism.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

NOVEMBER 2, 2021

. “There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” ” More technology options aren’t enough to transform marketing operations teams. Snapshot: Marketing automation.

Transform 130

Transform Marketing Automation Platform Marketing Marketers 130

Martech

MARCH 8, 2024

The more user stories you collect before setting up new tech, the more your requirements will be better defined. Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3. Performance: Measuring success If you don’t have a measurement plan in place, your initiative will be a waste of time.

Transform 133

Transform User-Generated CMO New Technology 133

Adobe Experience Cloud Blog

MARCH 24, 2017

With more than 5,000 people in one place, marketers will walk away with how-tos and inspiration around how to innovate in two ways: within their current tools and by combining their technology with partners to win more in the Engagement Economy. Innovation Always.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Martech

JUNE 15, 2022

Fortunately, some new technologies and approaches are emerging, and some enterprises are getting smarter about content supply and demand chains. Still, ten years from now, the successful digital transformers will have gotten content right in the interim. New martech markets will evolve over the coming decade.

Transform 135

Transform Energy Management New Technology 135

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 16, 2018

Feeling overwhelmed with the number of places to communicate with audiences? As a marketer that has lived through the digital transformation, the core approaches and principles of multi-channel marketing still steer the vast majority of planning conversations that I have on a daily basis.

Transform 134

Transform Thought Leadership Communications Marketing 134