Martech

OCTOBER 29, 2024

Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Email: Business email address Sign me up!

Native Marketing 116

Native Marketing Communications New Technology Education 116

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies.

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Martech

MAY 15, 2025

A commitment to promoting data literacy across all marketing team members. AI-driven automation and shifting demands are reshaping how teams work, making constant change, cross-functional collaboration and data-informed decision-making the new norm. Robust governance policies.

Transform 68

Transform Customer Journey Marketing Marketers 68

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. For example, Leffer produced a blog article and a series of emails to promote the piece and other distribution assets. Ultimately, it comes down to leading by example.

User-Generated 108

User-Generated Marketing Marketers CMO 108

Martech

MARCH 19, 2025

It means embracing new technologies and methods. In addition, Positionless Marketers embrace the future to always find ways to be more powerful augmented by technology. Use a single supplier for consistency Deming promoted consistency in production, urging manufacturers to minimize variation by relying on trusted suppliers.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

Martech

SEPTEMBER 21, 2021

The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. Early this year, Taco Bell made headlines for being an early adopter of NFT-based promotions. For the Burger King promotion, it’s a limited-time sweepstakes ending in October.

Branding 141

Branding Promotion New Technology Product 141

Sprout Social

APRIL 21, 2025

Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society. Redditors in the tech niche spaces tend to be passionate early adopters of new technology and tools, making these subreddits a useful place to listen for product feedback. Ether explains.

Branding 109

Branding Finance Fashion Health 109

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. The tech partner behind these NFTs is L.A.-based

Branding 128

Branding Fashion New Technology CRM 128

Businesses Grow

APRIL 10, 2023

“Most education is about advertising, public relations, sales, promotions, and all manner of campaigns. I think that is the challenge and the question facing new media and new technology — remembering that a business is here to serve, to respect, to make the world better.”

Finance 137

Finance Education Marketing Marketers 137

Hubspot Marketing

JANUARY 16, 2020

Innovate new products and features. Companies that are innovating and bringing new technology to the table, often increase their market share. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers. Delight your customers.

Law 141

Law Customer loyalty Price Food 141

Adobe Experience Cloud Blog

DECEMBER 19, 2016

With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. No, not these stacks… If you’re currently looking into new technologies for your MarTech stack, here are five key considerations to make the most out of your investment: 1. Management.

Thought Leadership 107

Thought Leadership New Technology Promotion Advertising 107

Martech

JUNE 1, 2022

Write copy and promotions that solicit audience participation. Digitally savvy with an eagerness to learn new technologies. Responsibilities: Create and execute email and other campaigns across multiple channels to achieve client goals and success. Schedule and conduct tech checks for webinars. Exceptional Excel skills.

Succession Management 114

Succession Management Management New Technology Marketing 114

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

Whitepaper 139

Whitepaper CRM Marketing Marketers 139

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Adobe Experience Cloud Blog

MAY 5, 2015

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. Burger King created its own Chicken Fries emoji keyboard as part of a wider promotion for this menu item.

Thought Leadership 134

Thought Leadership Marketing Marketers Millennials 134

Martech

DECEMBER 7, 2023

. “There’s some really interesting stuff there because you are delivering this experience directly to a smart phone and if you can personalize it, there’s so much marketing that goes on inside and outside the stadium to create fan engagement, to get people to the game, to promote concessions at the game.” ” Get MarTech!

Transform 116

Transform B2C CMO New Technology 116

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

New Technology 116

New Technology Entertainment Promotion Management 116

Marketing Insider Group

MAY 31, 2021

Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. On Facebook, the brand promotes the business, connects with customers personally, and strives to expand its reach. The Best Brands on Social Media Today.

Branding 142

Branding User-Generated Education Communications 142

Neil Patel

MARCH 22, 2021

There’s no need to buy fancy cameras or invest in new technology. Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. Don’t forget to promote your broadcast, so as many followers as possible tune in to view it. Announce Product or Service Promotions.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Transform 108

Transform Promotion Food User-Generated 108

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. From artificial intelligence to Google Analytics to the latest design software, new technology can be overwhelming for even the savviest of marketers.

Transform 130

Transform Thought Leadership Entertainment Marketing 130

Marketing Insider Group

JUNE 14, 2021

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. It’s still a top platform for debating current events and breaking news and driving discussions.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Neil Patel

DECEMBER 22, 2021

But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs. Promote In-Person Events: AMC/Spider-Man. Are you looking to promote in-person events? NFTs are relatively new. They recently announced their first-ever NFT collection. Absolutely.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Search Engine Land

MAY 10, 2023

As with all new technologies, the AI chatbot has pros and cons. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming. Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Marketing Insider Group

DECEMBER 12, 2024

While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. For example, if nobody can agree on which approach to take in your next email marketing promotion, its likely to be delayed for some time.

Shipping 52

Shipping Marketing Marketers Email Marketing 52

Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? In many cases, the changes companies need to make don’t even require new technology.

New Markets 107

New Markets New Technology Marketing Marketers 107

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Create and Promote Highly Engaging Content. Soon enough, new technologies are going to emerge. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Marketing Insider Group

MAY 8, 2020

In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. What’s the most desirable trait every company today wants boatloads full of? Innovation.

New Technology 125

New Technology Promotion Marketing Marketers 125

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. They primarily promote their products on Facebook by tagging them in their content. They regularly use videos to promote their products in the Facebook feed.

Branding 133

Branding Retail User-Generated eCommerce 133

Martech

JUNE 5, 2024

You can develop them by investing in your corporate culture to promote innovation, ownership and collaboration. Navigating this transformation requires new knowledge, skill sets and policies to maximize the benefits of new technology like AI, which continues to expand.

Transform 118

Transform Branding Retail Communications 118

Marketing Insider Group

MAY 14, 2015

They are bored to tears with all the promotional crap and clever propaganda. The theme for this year’s content marketing summit is creativity, technology and storytelling. And yet despite a massive amount of data to the contrary, many brands just keep piling on the promotion that no one pays attention to.

Direct Mail 110

Direct Mail Millennials Entertainment Promotion 110

SmartBrief - Marketing

JANUARY 22, 2024

The fear of missing out intensifies the uncertainty surrounding AI as organizations rush to prove their use of the new technology in a reality where the demand for content remains fixed and increased content volume does not increase audience attention.

Transform 126

Transform User-Generated Marketing Marketers 126