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2025: The year for “hype” normalization

SmartBrief - Marketing

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

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AI-powered martech releases and news: November 21

Martech

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. NinjaCat launched AI Agents to help marketing agencies automate tasks, generate reports, and improve campaign performance.

Law 114
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Mastering AI in search: Best practices and future trends

Search Engine Land

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR 88
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Essential KPIs to measure generative AI’s success in marketing

Martech

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. The simple answer is that it depends.

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7 strategies for getting the most from your martech stack

Martech

Create power user teams Identify your most proficient and enthusiastic users for each tool in your stack. These “power users” deeply understand the tool’s features and best practices. For Limited Budgets: Prioritize tools that directly impact revenue-generating activities. Be ready to walk away.

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How AI is reshaping the content creator industry

Search Engine Land

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform 110
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How marketing workflows will change with AI

Martech

This will be enabled by the evolution of AI solutions such as ChatGPT 5 , which has the potential to combine Sora (video), voice, DALL-E (image), search and vision in any input combination and generate any output combination of text, audio and image. But buyer beware. Shopping is the easy part. Workflows must also be considered.

Marketers 126