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Tips for Making Cost-Based Pricing Work for Your Business

DIY Marketers

You’ve probably heard of cost-based pricing or cost plus pricing, but you might not know exactly how to. Pricing your products and services can be a tricky business. If you charge too little, you might not make a profit. Cost-based pricing is one option that can help you strike the right balance.

Price 98
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The Way To Raise Your Prices Without Losing Customers

Duct Tape Marketing

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A lot of small business owners struggle with charging enough, and that price increase conversation is something many people avoid. Marketing Podcast with Jeb Blount. JebBlount.com. Salesgravy.com.

Price 85
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What to A/B test: 10 A/B testing ideas to inspire your experiments

Unbounce

Maybe you need to change your pricing? Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? More bottom-line profits from the same overall investment. Positioning and marketing messaging (the what) Messaging is all about how you present your products or services to the market.

Price 105
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Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Hubspot Marketing

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time."

Product 121
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How to optimize your ecommerce ad spend and budget for the best ROI

Search Engine Land

Keep your segments in place Similarly to audiences, when Google tells us to consolidate campaigns (which you should listen to an extent), there is still value in having some level of segmentation. Find a way to segment that works for you – be it profit margin, product type, price, etc.

eCommerce 107
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10 Signs You Need A Marketing Strategy and How To Get Back On Track

Duct Tape Marketing

It's a detailed plan designed by businesses to promote their product or service through different channels and tactics, in order to accomplish their business goals and understand their customer needs. But this approach, while maybe attracting clients, fails to identify your most profitable, ideal, and best customers.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.