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Content Marketing for Non-Profits: Tailoring Strategies for Brand-Building and Awareness

Rock Content

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

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Finding New Customers In Untapped Places

Duct Tape Marketing

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. As a result, they end up missing out on endless opportunities to sell their services or products. We dive into how to build strong relationships, expand into new markets, and find new customers in untapped places.

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Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Hubspot Marketing

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time."

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Where Nonprofits Spend Their Time On Social Media in 2022

Hubspot Marketing

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. We’ll start with a detailed prompt.

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Why now is the most important time for nonprofit advertising

Search Engine Land

Dig deeper: How to use Google Ads to get more donations for your nonprofit Monitor the competition If you need further motivation to keep a base monthly advertising budget in place throughout the year, monitor your competitors. This applies to for-profit advertisers as well.)