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How attribution masks what’s actually driving growth

Martech

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. It only tells you if something happened, not if it mattered. What do I mean by this?

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

It’s marketing but in a nice, non-sales-focused way. Content, done well, is marketing that feels good and is not sleazy or pushy. Search Engine Land defines SEO as follows: “SEO stands for ‘search engine optimization.’ It is your content that is at the right place and at the right time.

SEO 98
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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building. Heres a deep dive into BrightLocals plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises.

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This day in search marketing history: January 14

Search Engine Land

2016: Google documented the attraction with tiny Street View cars as though it were a real place. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. Market Share. Market Share. An Apology To Wired & The Search Marketing Community.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall.

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This day in search marketing history: February 27

Search Engine Land

Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. by Greg Gifford 2017: 5 ways you can improve your new business’s visibility on Google Maps by Wesley Young 2015: How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! Use Twitter!

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

How we increased organic search traffic by 561% for Lantern. Best Commerce Search Marketing Initiative – SEO. Best Local Search Marketing Initiative – SEO. Best B2B Search Marketing Initiative – SEO. Best Commerce Search Marketing Initiative – PPC.