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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

We’re hoping this degradation in net-new traffic won’t occur for one of our clients. For years, our client spent $3,500 in video advertising every month. Right now, we’re holding our breath (and monitoring closely) to see the impact of that budget cut and ascertain the degree of any degradation in traffic and conversions as a result.

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Adtech’s approaches to greener marketing

Martech

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We HSBC Bank aligning green operations with portfolio. For us as a bank, our scope 3 emissions are finance emissions.

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Instagram expands Creator Marketplace to help brands find creators for ads

Search Engine Land

Furthermore, they have access to a list of creators who have shown interest and can explore creator portfolios. Brands can also conduct targeted searches for creators, applying filters for both creator and audience attributes. Getting started. ” Get the daily newsletter search marketers rely on.

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Informa Tech/TechTarget merger would create a B2B data giant

Martech

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years.

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4 top affiliate search partners to consider: A breakdown

Search Engine Land

PromoCodesForYou Brands that give PromoCodesForYou (PCFY) bidding rights to a keyword set have more of a chance to get picked up for organic inclusion in the portfolio of sites in Dotdash Meredith, PCFY’s parent company. It’s not solely for low-priced or mid-priced products.

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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer Marketing

“Too often, I clicked on a link in our job portal [when reviewing applications] that didn't work. I always feel really bad because I can’t review their portfolio without their links.” Craft a compelling portfolio Your portfolio is a crucial tool to showcase your expertise and attract potential clients.

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How to make your ‘ideal customer profile’ more ideal

Martech

We examine how marketers do the core functions of these strategies and what the high-performing programs do differently to isolate success patterns and share them with our clients. Customer portfolio analysis A closer look often reveals surprising profitability differences among customers.

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