Martech

JULY 23, 2024

The content you license is created by people who have spent years honing their craft to build portfolios to catch your eyes. Just imagine: a freelance wedding photographer asks couples if he can use one of their images in his stock portfolio. Hey, that rhymes!) The stock can, as they say, stock up.

Food 117

Food User-Generated Management Promotion 117

Backlinko

JULY 22, 2024

In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s also relevant to our audience—backlinks are a major topic in the SEO industry.

SEO 120

SEO Law User-Generated Analytics 120

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “We do that using a wide variety of mechanisms especially around our technology platform called Dugout.”

Customer Acquisition 117

Customer Acquisition User-Generated CRM Customer 117

Martech

MARCH 28, 2025

What were seeing in email campaigns Over the last year, Ive seen some common (and damaging) trends among brands who engage our agency to improve their email performance. Brands in our client portfolio saw almost all of their messages (aside from truly transactional ones) filtered into the Promotions tab.

Promotion 132

Promotion Email Marketing Analytics Branding 132

Hubspot Marketing

NOVEMBER 19, 2024

And, if you’re craving more about the B2B/B2C split and how B2B buyers view the market, see our latest data-packed research report on B2B buyers. Also evaluate more qualitative elements like competitors’ marketing portfolios and value propositions to get a better sense of who they are and what makes you unique.

Market Research 125

Market Research B2C Marketing Marketers 125

Martech

APRIL 1, 2025

To help our client stand out, we stuck with their established green (with a rebrand, you dont have to start over on everything its OK to just refresh some elements). When choosing an agency: Review portfolios to ensure relevant industry experience. Analyze competitors to pinpoint strengths to emulate and weaknesses to avoid.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

JANUARY 2, 2025

You could say: I want to test the color of our call-to-action buttons. The product was a financial advisory publication (we provided advice on what stocks to buy to enhance your financial portfolio), which is when I got to thinking about what red meant in the financial world. Thats not a hypothesis. The control won soundly.

Performance Marketing 114

Performance Marketing Promotion Product Branding 114

Hubspot Marketing

NOVEMBER 20, 2024

It’s running our wearable fitness trackers and curating our Daily Mixes on Spotify. Our research shows that 86% of marketers using AI take time to edit the content it produces. We can add context to our revelations, realizations, failures, and pivots by sharing the emotions that surround those experiences."

User-Generated 140

User-Generated Thought Leadership Management Branding 140

Martech

JUNE 27, 2025

Then, build systems — sales enablement, CRM automation and lifecycle campaigns — to introduce the rest of the product portfolio after that initial traction. Instead of ROAS being our north star, what if we focused on LTV:CAC ratio because…” This can earn strategic trust. Let those become the door openers.

Finance 85

Finance Marketing Marketers CRM 85

Buffer Marketing

MARCH 19, 2025

So when I decided to try monetizing my LinkedIn content, I didn’t have anything: no media kit, no portfolio of past deals, and definitely no idea what to charge. It helped me clarify our audience overlap and why the brand would benefit from partnering with me. This is a quick portfolio for potential sponsors.

Branding 77

Branding Influencer Marketing Communications Price 77

Hubspot Marketing

JUNE 30, 2025

Job Description Our team is hiring a marketing assistant to keep our organization running smoothly. Job Description Our team has a suite of exciting projects underway and we are looking for the right candidate to help us execute them in the marketing coordinator role. They must be fast learners and agile.

Management 111

Management Inbound Marketing Marketing Marketers 111

Martech

MAY 30, 2025

They want to expand their portfolios and/or pursue areas of interest. Dig deeper: Skills-based hiring for modern marketing teams Who’s side-gigging and why Several of our side giggers’ employers know they have a side hustle. Designers and copywriters typically want to expand their portfolios and pursue their passions.

Copywriting 60

Copywriting Energy Marketing Marketers 60

Hubspot Marketing

OCTOBER 8, 2024

I feel like I have a collection of rare gems, each with their own specialized insights that can help our audience grow. My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Sure, all the information was helpful, but I knew our writers would skim the document at best.

Price 112

Price Transform Thought Leadership Management 112

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Martech

OCTOBER 2, 2024

It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online. Our core business is really aimed at the millennial professional space,” said Rosenblum. And people are like, ‘What’s that? Measuring success.

Branding 78

Branding Millennials Finance CMO 78

Hootsuite

MARCH 21, 2025

Get our 2025 Social Media Trends report for the insights you need to reach your goals in whats shaping up to be socials best year yet. Heres our step-by-step guide to switching your personal account over (and 8 reasons why you should!). Our guide to Instagram advertising dives into more specifics on how to use Ads Manager tools.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Orbit Media Studios

AUGUST 21, 2024

Some of the benefits of UX design include: Enhancing user satisfaction and loyalty Improving accessibility and usability Increasing conversion rates Enhancing brand reputation The ever-evolving digital landscape We are constantly finding new ways to evolve our UX/UI strategies to better connect with audiences. Now on it’s 6th edition.

Copywriting 69

Copywriting Place Branding Communications 69

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. Reserve your favorite table and try our new seasonal menu." Develop manager dashboards showing upcoming VIP visits with complete dining histories across your restaurant portfolio.

Transform 52

Transform Customer Journey Communications Promotion 52

Hootsuite

APRIL 2, 2025

Our guiding light is about creating a great stay experience, he says. Reynolds says the key to this is understanding what our customers, or people more broadly, are doing on the platform, and then embracing it. To do that, Reynolds says its important to stay true to the brands values.

Branding 68

Branding User-Generated Food Transform 68

Lynton Web

APRIL 16, 2025

Importantly, these integrated workflows scale naturally as your organization expands, accommodating multiple locations or broader program portfolios without corresponding increases in administrative overhead. Marketing efforts can promote complementary programs across locations, maximizing the value of your entire program portfolio.

Transform 59

Transform Communications Customer Journey Health 59

SocialPilot

MAY 27, 2025

Below are some social media tools our team uses to find content creators. You must evaluate their background, portfolio, and more. Heres what to check before you finalize a creator for your brand: Review Their Portfolio : Look for versatility and a portfolio that matches your brands aesthetic and style.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Search Engine Land

JULY 12, 2024

And we all deal with issues that may be out of our control. As humans, we have the right to move on from our past and strive toward a better future. Utilize online portfolio platforms. Thankfully, there are several solutions to remove or suppress court records and lawsuits that are displayed in Google search results.

Law 72

Law Management Customer SEO 72

Rock Content

JULY 17, 2024

The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Cara is a social media and portfolio platform for artists.” They stand against artwork being scraped from artists’ portfolios without consent to train AI models.

User-Generated 52

User-Generated Analytics Communications Product 52

Marketing Insider Group

JANUARY 7, 2025

Here are some factors to evaluate before making your decision: Experience and Portfolio Experience matters. Review the agency’s portfolio to understand the scope and quality of their work. A solid portfolio proves the agency’s ability to deliver on projects similar to yours.

Price 115

Price Communications Management SEO 115

Martech

APRIL 9, 2025

Exit strategy: What’s our parachute? Therefore, brands should build an influencer portfolio with a platform-native strategy. Use A/B testing, trackable links and promo codes to evaluate effectiveness. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers.

Fashion 96

Fashion Influencer Marketing PR Entertainment 96

illumin

AUGUST 30, 2024

The company isn’t satisfied simply improving its audio and podcast marketing or music advertising, it instead takes a more holistic approach to developing its advertising portfolio. One that will likely see Spotify venturing into other avenues. The standardization of traditional Internet ads has simplified spending for advertisers.

Advertising 52

Advertising Advertisers User-Generated Management 52

Hubspot Marketing

DECEMBER 20, 2024

Once thats set, its about execution, so any good project or portfolio management framework is key, whether youre a marketer or any other functional leader for that matter. In the future, I plan to focus on transparency and sending regular updates to make sure everyone is aligned and can contribute effectively to our goals.

Transform 113

Transform Marketing Marketers CMO 113

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. Salesforce plans to use Zoomin to improve Agentforce support for service representatives. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 67

User-Generated Product Customer Marketing 67

Hubspot Marketing

DECEMBER 24, 2024

That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients. Expert Insights As Mersudin Forbes , a portfolio SEO director and agency advisor with 15 years of SEO experience, says, For me, as an SEO Consultant, this [cornerstone content] is always steering towards search engine visibility.

SEO 118

SEO Education Product Place 118

illumin

MARCH 27, 2025

In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio. Our data-driven approach also makes use of a more accurate and refined audience segmentation, targeted retargeting strategies, and real-time performance tracking.

Shoppers 65

Shoppers User-Generated Retail Advertising 65

Orbit Media Studios

SEPTEMBER 18, 2024

In this dataset, the middle of day and middle of week are when our visitors are most likely to become leads for our web development and website optimization services. We’ve been able to improve efficiency for many of our ad accounts based on this new intelligence.” For this, we’ll use data from our CRM.

CRM 78

CRM User-Generated CMO Non-Profit 78

Lynton Web

APRIL 9, 2025

By creating a standardized framework, thoroughly understanding each brand's needs, implementing consistent CRM practices, building robust transfer systems, establishing ongoing training, optimizing lead generation, and measuring with unified reporting, you create a system that scales as your brand portfolio grows.

Management 52

Management Branding Transform CRM 52

Marketing Insider Group

FEBRUARY 12, 2025

Always check their reviews, case studies, and portfolios to understand their expertise and past successes. Marketing Insider Group can help you reach your advertising goals with our Paid Media Advertising Services. Our average cost per click of $0.26 Look for providers with proven industry experience or similar campaign goals.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

Search Engine Land

AUGUST 7, 2024

” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. . “We took the foot off the gas for branded Sponsored Product ads on Amazon while I was at LEGO.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

Martech

FEBRUARY 4, 2025

Our research at Terakeet found that organic search is a key channel impacting what AI knows about brands. Based on this insight and our own internal research across our portfolio, heres how brands can win the narrative battle: 1. Some key AI influence metrics our programs deploy include: AI answer sentiment.

User-Generated 102

User-Generated CMO SEO Branding 102

SocialPilot

JANUARY 27, 2025

But what influences our choice Most of us gravitate toward the higher-rated and positively reviewed products. Gain a Competitive Edge A robust portfolio of positive reviews distinguishes your business from competitors who have few or negative reviews. Did you know that a Harvard Business Study found that online reviews influenced $3.8

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

JUNE 4, 2025

Our research can show you how to align your martech stack with business strategy. Decoding strategy and value In recent years, our team at MartechTribe set out to uncover the real relationship between martech and business strategy, while: Studying 1,533 real-life technology stacks from companies across 16 industries.

Manufacturing 56

Manufacturing Transform Education B2C 56