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Google launches privacy-focused measurement tool for advertisers

Search Engine Land

As explained by Google, Meridian anchors on: I nnovation: Meridian improves MMMs with innovations like calibration through incrementality experiments, integrating reach and frequency, and providing guidance on measuring search. Education: Meridian users will have access to a range of resources for implementation and use.

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Welcome to the new SmartBrief.com

SmartBrief - Marketing

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

Finance 65
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Celebrating the 2023 Optimizely Partner Award Winners

Welcome Software

Our worldwide network of partners is the foundation of our growth and success at Optimizely. During our annual Opticon events, we took the opportunity to celebrate and acknowledge the invaluable contributions of our partners across the globe.

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Celebrating the 2023 Optimizely Partner Award Winners

Welcome Software

Our worldwide network of partners is the foundation of our growth and success at Optimizely. During our annual Opticon events, we took the opportunity to celebrate and acknowledge the invaluable contributions of our partners across the globe.

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3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

Whether you’re scrambling for an overall strategy or need guidance on the high-leverage initiatives to prioritize, I can say with confidence that you’ll be well ahead of the curve if you tackle these three projects right away: A cookie-usage audit of your website. But it is time to get moving.

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Avoiding the martech implementation headache

Use Insider

Not unless they know the solution can deliver ROI quickly and won’t take months to implement. Lack of clear guidance for development and tech teams. And it’s this ethos that many of our partners value most. Our favorite thing about Insider is the ease of use and integration of their tools. Yet many don’t.

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How Rock Content Helps You Master the Inbound Marketing Funnel

Rock Content

The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. Businesses need a solution that not only helps them create high-quality content, but also streamlines their content management process so they can do more with less.