Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Search Engine Land

JULY 5, 2024

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

SEO 111

SEO Health Analytics Market Trends 111

Martech

JANUARY 2, 2025

So we did a test with the hypothesis Since earlier efforts tend to perform better, we should be able to get a lift in revenue by switching the order of efforts 3 and 4, since effort 4 generates a higher revenue-per-email-address. Do you get any testing ideas from this Walgreens email? and drive more revenue.

Performance Marketing 114

Performance Marketing Promotion Product Branding 114

Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform 135

Transform Marketing Marketers Traditional Marketing 135

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Of course not.

Law 117

Law Marketing Marketers Email Marketing 117

Martech

MARCH 17, 2025

A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. What current tools or tactics will this replace? If you can’t confidently answer these questions, you probably don’t need it.

Marketing 111

Marketing Marketers User-Generated Performance Marketing 111

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

Branding 83

Branding Marketing Mix Health Price 83

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone.

Communications 124

Communications CRM Target Market Price 124

Martech

NOVEMBER 15, 2024

For marketers, understanding these patterns is key. Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? It’s about creating an engaging site experience — a user-centered journey that drives organic growth.

Analytics 131

Analytics Law Content Placement SEO 131

Martech

MAY 2, 2025

No single metric can be a surrogate for customer readiness or marketing’s value and emphasizing MQLs encourages inappropriate reliance on short-term performance marketing. Performance marketing is like coffee. It gives you a temporary boost but does nothing to increase your physical energy.

Non-Profit 87

Non-Profit Customer Journey Energy Customer loyalty 87

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We think we know what were doing. But its all a lie.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

APRIL 7, 2025

What if we could get our CFO to run an “off the books” comparison that tracks brand investment as capital expense (capex) and performance marketing as operational expense (opex)? That gap and our overreliance on ROI to justify spend, often works against us. We include brand assets in the valuation when we sell a company.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Finance 120

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding.

Transform 128

Transform CMO Marketing Marketers 128

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Price 128

Price User-Generated Product Customer 128

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead?

User-Generated 113

User-Generated Customer Journey Finance CRM 113

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 118

CMO Transform Price Education 118

Martech

JULY 22, 2025

But this often sacrifices long-term market position, customer loyalty, and ultimately, sustainable growth for what you hope are short-term gains. A smarter way to spend You should maintain a strategic balance between “long-term” brand building and “short-term” performance marketing.

CRM 60

CRM Thought Leadership Customer Acquisition PR 60

Martech

AUGUST 1, 2024

Experian’s entry into the market “signals that RMN viability is on the rise as an alternative to relying exclusively on the largest walled gardens for performance marketing,” said Frank. Proving RMN value.

Retail 118

Retail Shoppers Advertisers Advertising 118

Martech

MAY 7, 2025

The solution to that disconnect is deeper integration between marketing platforms and customer data systems. The link between customer acquisition and long-term value remains frustratingly opaque.

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Martech

JULY 14, 2025

High-performing marketers do things differently: they don’t avoid comparison — they use it strategically. You copy, chase, overthink. You treat their win like your loss, and waste time reacting instead of investing in what works. That’s not strategy. That’s self-sabotage. They reverse-engineer it.

Energy 60

Energy Marketing Marketers Performance Marketing 60

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Every startup begins with the goal of growth.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Non-Profit 130

Non-Profit Advertisers Advertising Digital Marketing 130

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing 90

Marketing Marketers CRM Customer Journey 90

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Introducing the Customers.ai

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) And, soon enough, Gen Z will be in charge. Dont ignore them. Give me that ROI!

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketing 114

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: When and how to move beyond performance marketing to brand strategy 3. The case for integration: What the data tells us An integrated approach to brand and demand is essential in today’s fast-paced B2B world.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty.

Branding 87

Branding Retail eCommerce Customer loyalty 87

Martech

DECEMBER 19, 2024

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information.

Customer Journey 126

Customer Journey Energy Communications Branding 126

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Martech

APRIL 7, 2025

Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes.

Customer 114

Customer Food Place Branding 114

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Transform 114

Transform Finance Marketing Marketers 114

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

The Drum

JUNE 20, 2025

Read more here

Branding 102

Branding Performance Marketing Advertisers Advertising 102

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 103

Product Marketing Product Transform Marketing 103