Martech

MARCH 17, 2025

Without the proper resources and a clear strategy for integration, user adoption and continuous partnership with the vendor, adding more tactics and tools often leads to diminishing returns rather than enhanced performance.” In theory, it sounded like a massive time saver. In practice? Not so much.

Marketing 111

Marketing Marketers User-Generated Performance Marketing 111

Martech

MAY 5, 2025

Bonds, for example, went viral with Robert Irwin as the face of a campaign that cleverly leaned into Australia’s cultural identity while pushing into international markets. Done well, influencer marketing can make or break a brand. Its not cheap, but the payoff when the audience match is right can be enormous.

Transform 107

Transform Influencer Marketing User-Generated Branding 107

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. However, you soon realize these leads aren’t what you need.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketing Marketers 123

Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment.

Analytics 135

Analytics Marketing Marketers User-Generated 135

Martech

SEPTEMBER 5, 2024

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

JULY 25, 2024

This often contradicts a marketer’s natural behaviors, too. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Social proof Probably the most common these days, this concept can enhance trust and credibility.

Price 128

Price User-Generated Product Customer 128

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. Track a unified goal.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. Overall, Matts BoFu content generated over $12,000 in monthly revenue. Acquisition: How many people become users of your product or service? But he’s not going to launch any new products.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Martech

MAY 7, 2025

By scoring conversions based on engagement, frequency and order value, you can prioritize leads likely to generate higher revenue. A customer with a higher LTV can justify a higher acquisition cost, ultimately leading to more profitable marketing outcomes. For example, engaged customers can generate up to 1.7

CRM 75

CRM Customer Acquisition Transform User-Generated 75

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. Google sent her this in response: Other marketers speak up Hopkins wasnt the only one angry about what appears to be an astroturfing effort by Google.

Non-Profit 75

Non-Profit Law User-Generated Marketing 75

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform 71

Transform User-Generated CMO Copywriting 71

Martech

JULY 30, 2024

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. Community building fosters brand loyalty and advocacy, creating a dedicated customer base.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Sprout Social

FEBRUARY 26, 2025

For example, most influencers are comfortable with brands resharing their content organically but expect separate compensation if their likeness is used in paid ads or performance marketing campaignsincluding boosting organic content with paid spend. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 102

Affiliate Marketing Influencer Marketing Law Finance 102

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Offsite properties User journeys span several touchpoints. Step 2: Design. Crafting hypotheses, prioritizing actions, etc.

Price 96

Price eCommerce Customer Journey Copywriting 96

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. That’s where Generative Engine Optimisation (GEO) comes in.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

APRIL 18, 2025

The dashboards show market data worldwide and can be queried via a conversational UI. Three users open the dashboard more than once a month. The marketing team still uses the Meta segments for targeting, as apparently your dataset does not include in-app browsing behaviors. Its perfect. Its AI-ready. Its taken three years.

Transform 88

Transform Communications Customer Journey User-Generated 88

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works. Why we care.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

OCTOBER 12, 2023

But what these marketers may not realize is that we’re already long past the days of guesstimating success. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. The key is finding the right CTV attribution model for your goals.

User-Generated 130

User-Generated Performance Marketing Advertising Advertisers 130

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. The post has generated over 87,000 reactions on LinkedIn.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

APRIL 7, 2025

The company said that combination will allow Publicis to reach 91% of adult internet users worldwide, which is approximately 4 billion customer profiles. The growth of AI in marketing AI is becoming increasingly crucial for analyzing large datasets, generating insights, automating tasks and optimizing campaigns.

Advertisers 75

Advertisers Advertising User-Generated Influencer Marketing 75

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO 88

CMO Customer Journey Transform User-Generated 88

Search Engine Land

FEBRUARY 1, 2024

Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Generating reports. Receiving notifications on account performance changes. Automatically adjusting campaign budgets.

User-Generated 120

User-Generated Advertising Advertisers Management 120

Martech

MARCH 30, 2023

Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models. Five9’s Agent Assist 2.0

Product 119

Product User-Generated Customer Journey Influencer Marketing 119

Hubspot Marketing

NOVEMBER 16, 2022

Hubspot allows you to tag your social content as marketing assets and associate them with relevant marketing campaigns. This means that you can then directly attribute social posts to user actions on your website. Measuring the impact of your Instagram campaigns on lead generation becomes easy. What Users Say.

User-Generated 137

User-Generated Price Analytics Marketing 137

Search Engine Land

JANUARY 23, 2024

Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. The EU User Consent Policy mandates that site owners must: Secure consent from end users in the EU and UK for: The use of cookies or other local storage where legally required. Why we care. Action needed.

User-Generated 108

User-Generated Performance Marketing Search Marketers Management 108

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

APRIL 8, 2024

If used effectively, you can generate significant profit for companies. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. The conversational bot will keep generating text and images until the person or team launching the ad is happy with the result.

User-Generated 138

User-Generated Advertising Advertisers Communications 138

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Hubspot Marketing

JUNE 6, 2023

Warner Bros Pictures: Barbie Movie Selfie Generator The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. Inclusion is key.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Neil Patel

OCTOBER 18, 2021

After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. They also provide clear calls to action and direct users to your website with a clickable link in the pin description.

Transform 145

Transform User-Generated SEO Entertainment 145

Adobe Experience Cloud Blog

AUGUST 21, 2017

The chart below shows the mean and highest conversion rates for lead generating landing pages in 10 different industries. If you’re a travel company with a 5% conversion rate who brings your landing pages up to par with the highest performers in your industry, you’ll see a 5x increase in ad ROI. And, we’re not even finished.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Does it serve the user intent? is non-branded.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

APRIL 25, 2022

. “The problem is that when all marketers are doing the same thing and working out of the same playbook, it’s really hard to differentiate yourself,” said Haeri. “It’s really hard to stand out, and when we’re considering our end-user, it’s really hard to cut through the noise.”

Direct Mail 114

Direct Mail Customer Acquisition User-Generated B2C 114

Martech

JULY 27, 2022

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior.

User-Generated 117

User-Generated Social Media Marketing Performance Marketing Marketing 117

AWeber

DECEMBER 6, 2023

Drive more clients your way faster with high-performing marketing tools that provide built-in automation and AI assistance. Pairing Buffer social media management with AWeber email marketing platform gives you the best of two worlds: social media and email marketing. Where will you send all your new social media traffic?

Finance 116

Finance User-Generated Transform Communications 116