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AI-powered martech news and releases: January 9

Martech

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This update includes two new tools: an AI Video Generator and a Motion Tracking feature.

Retail 117
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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. Unlike traditional CRMs, ecommerce CRMs like HubSpot integrate directly with online stores, payment processors, and marketing platforms to track customer behavior across multiple touchpoints.

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AI-powered martech news and releases: March 20

Martech

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 99
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It’s about trust, shared values and personalized experiences. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Respond to comments, share user-generated content and participate in conversations.

Customer 138
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

eCommerce 133
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. But how does that work, and how have other brands put it into practice? The Example.

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What is personalized marketing and how is it used today?

Martech

What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. Customers want to be treated as individuals, not as users, accounts, or prospects. In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement.