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How to Build Buyer Persona Profiles and Personalize Marketing Messages

Aspiration Marketing

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute.

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Unlock the real value of genAI in martech

Martech

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). AI data infrastructure.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: What do marketing attribution and predictive analytics tools do?