Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. User recaps encourage user-generated content (UGC) 4.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. If you’re not sure which landing page converts the most users, consider A/B testing.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. Sales and marketing develop a deck together while sales and ramping up their efforts. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.”

CMO 131

CMO Traditional Marketing Communications Marketing 131

Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: Optimizely , Albert.ai

Analytics 133

Analytics Customer Journey CMO Marketing 133

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 83

User-Generated Marketing Marketers Advertisers 83

Hubspot Marketing

APRIL 17, 2025

Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. And, what does that mean for marketers?

User-Generated 112

User-Generated CMO Marketing Marketers 112

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 122

Transform Marketing Marketers User-Generated 122

Customers.ai

NOVEMBER 18, 2024

Whether it’s syncing with Shopify data, connecting to your email marketing platform, or integrating with social media channels, seamless integration saves time and reduces headaches. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Look for apps that fit smoothly into your existing tech stack.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Marketing Insider Group

MARCH 17, 2025

A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make. Invest in AI and Marketing Automation AI-driven marketing tools have changed the game, allowing you to automate repetitive tasks, personalize content, and analyze consumer behavior faster than ever before.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Martech

JULY 21, 2025

Generative AI (genAI) is rapidly transforming the martech landscape, with adoption accelerating and companies of all sizes scaling pilots into fully functional solutions. But for marketers still in the early stages of developing genAI workflows, one factor matters most: data readiness.

Transform 71

Transform User-Generated Analytics Communications 71

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Pro tip: Use its segmentation to trigger personalized follow-ups for high-intent visitors within minutes of their interaction. It’s my go-to for personalized campaigns,” says one user. Average rating: 4.6/5

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketing Marketers 109

Hubspot Marketing

JULY 10, 2025

user/month with basic pipeline management Advanced: $27.90/user/month user/month with email sync and custom fields Professional: $49.90/user/month user/month with automation and advanced reporting Power: $64.90/user/month user/month with AI-powered insights and advanced integrations View Pipedrive pricing.

eCommerce 86

eCommerce Transform CRM Retail 86

SocialPilot

FEBRUARY 23, 2025

Then, post it publicly, turning a frustrated user into a satisfied one while helping other potential customers. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing.

Marketing 63

Marketing Marketers Real Estate Management 63

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Whos Mailing What

JUNE 13, 2025

How AI is transforming direct mail campaigns If we look closely, direct mail has come a long way from generic flyers and mass mailers. With AI coming into the picture, direct mail is a smart, data-driven, and highly personalized marketing strategy. Need to trigger a postcard when a customer reaches a loyalty milestone?

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Use Insider

NOVEMBER 13, 2024

Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Ensure you see a return on your investment (ROI) quickly.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Customers.ai

NOVEMBER 14, 2024

Highly personalized emails that turn casual browsers into loyal buyers. SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle. A user-friendly interface means your team can dive right in without needing extensive training.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Martech

APRIL 7, 2025

Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. The company said that combination will allow Publicis to reach 91% of adult internet users worldwide, which is approximately 4 billion customer profiles.

Advertisers 75

Advertisers Advertising User-Generated Influencer Marketing 75

Sachs Marketing Group

MAY 30, 2025

Answer Engine Optimization (AEO): Navigating AI-Driven Search With the rise of AI-powered search tools like ChatGPT, Perplexity AI, and Google’s AI Overviews, users increasingly seek direct, concise answers. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Martech

MARCH 20, 2025

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 99

Retail User-Generated Advertisers Advertising 99

Use Insider

JANUARY 23, 2025

In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. billion users. This means users can browse your store, add items to their carts, and complete their purchases without going to an external site or app.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Campaign Monitor

MAY 27, 2025

(TL;DR) Omnisend alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Multi-channel marketing with exceptional deliverability Intuitive drag-and-drop editor with superior templates Free plan; pricing starts at $12/month 4.7/5 5 (60+ reviews) What’s “wrong” with Omnisend?

eCommerce 52

eCommerce Price User-Generated CRM 52

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This update includes two new tools: an AI Video Generator and a Motion Tracking feature.

Retail 117

Retail User-Generated Advertisers Advertising 117

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated 67

User-Generated Analytics Personalized Marketing Marketing Strategy 67

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Use Insider

JANUARY 13, 2025

Customer support is another sore point, with slow response times and inconsistent assistance leaving users feeling abandoned when problems arise. Marketers who rely on Adobe find themselves spending more time managing their broken systems. Instead of helping marketers focus on results, it often becomes a hurdle.

User-Generated 52

User-Generated Customer Journey Shoppers Price 52

Search Engine Land

SEPTEMBER 9, 2024

Here are some more ways that AI is now used in content marketing: Generative AI for content marketing Creating engaging and informative content is essential for any successful marketing strategy. This is where generative AI tools like ChatGPT are revolutionizing the content creation process. Social media updates.

Content Marketing 109

Content Marketing Transform User-Generated Marketing 109

Vertical Response

JUNE 4, 2025

Personalized marketing significantly improves customer interactions and fosters loyalty. Improving email personalization can be achieved through automation, segmenting lists, and third-party integrations. Email marketing is effective in driving conversions and building brand loyalty.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Power Digital Marketing

JUNE 7, 2025

Conversions: Utilize lead generation forms or dynamic product ads. Retargeting: Reach users who have visited your site, engaged with past ads, or watched videos. This layered approach allows you to deliver the right message to the right person at the right time. Platforms reward content that feels native and keeps users engaged.

Transform 52

Transform User-Generated Entertainment Analytics 52

Hubspot Marketing

JULY 17, 2025

The best CRM software for nonprofit businesses offers tools for donor management, volunteer coordination, event tracking, and campaign reporting — all while being user-friendly and cost-effective. Below, I’ve rounded up top CRM options tailored to the unique needs of nonprofits to help you make an informed choice. Take a look: 1.

CRM 68

CRM Finance Transform Non-Profit 68

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Lusha’s AI-powered prospecting and data enrichment capabilities can help you identify and engage with the right prospects, leading to more efficient lead generation and a higher return on investment. Each part reinforces the others, leading to a cycle of growth.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Use Insider

JANUARY 9, 2025

As a result, Braze is the more marketer-friendly alternative , especially if youre looking to get started and generate results as fast as possible. Braze downsides: Unintuitive UI and lack of a true CDP One of the main criticisms of Braze is its outdated user interface. Email marketing campaigns.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52