Share of search: The SEO metric you can’t ignore
Search Engine Land
OCTOBER 12, 2023
SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” The SEO and the PPC did very little.
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