Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Seamless integration With easy integration across multiple platforms and tools, illumin ensures that agencies can centralize all their client data and marketing efforts in one place, saving time and reducing friction in workflows.

Transform 59

Transform Advertising Advertisers Analytics 59

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 72

Product Transform Influencer Marketing User-Generated 72

Marketing Insider Group

OCTOBER 9, 2024

Marketing leaders and personnel are still important, but high-level direction can conceivably come from multiple places in the executive suite. Sales, customer service, IT, and product development all share at least some common goal with marketers, and some CMOs are getting lost in the shuffle.

CMO 120

CMO Transform Advertising Advertisers 120

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 122

eCommerce Transform Price CRM 122

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. Ive found that, with the right setup, they can transform how you work. With my prompts in place, I can upload additional knowledge to train my GPT. Lets be honest: AI assistants arent just for executives anymore. Key decisions.

Product 99

Product Transform Management Communications 99

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. “This is the place where sales and marketing teams are falling in love again.

Transform 120

Transform B2C Manufacturing Finance 120

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions.

Transform 137

Transform Customer loyalty User-Generated Management 137

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran.

Transform 144

Transform Food Analytics Place 144

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 117

Transform User-Generated SEO Digital Marketing 117

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  What problems were you trying to solve?

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

OCTOBER 11, 2023

While Bard may eventually head to the Google Graveyard , it offers a lot of tools and extensions with other Google products. Use Google Bard for this too, as Google tries to incorporate unique features to compete with Microsoft. Focus less on how broken it is right now, and more on what it could become when the kinks are worked out.

Transform 135

Transform SEO Thought Leadership User-Generated 135

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 123

Transform Marketers Marketing User-Generated 123

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. A growing business requires a CRM that evolves with customer expectations.

Transform 65

Transform CRM Customer Analytics 65

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. 10 tips for social media content creation 1.

Management 138

Management User-Generated Key Performance Indicator Analytics 138

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand.

Customer 125

Customer Transform Retail Finance 125

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” ” In that case, there’s no need to worry. AI has simply become a lead generator for you.

Transform 136

Transform User-Generated Analytics Retail 136

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures. Embrace the long-term game.

Transform 120

Transform Information Technology Traditional Marketing Place 120

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago. People, smart people not just me, have their doubts.

Transform 109

Transform User-Generated Price Entertainment 109

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? People still want great products, fair prices, convenient access, and compelling reasons to buy. Get all the four Ps of marketing right, and your campaigns fall into place. Your product stands out. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. At a minimum, it will transform most careers.

Transform 129

Transform Traditional Marketing Branding Education 129

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 92

Product Transform Copywriting Customer loyalty 92

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Logistics 290

Logistics Transform Manufacturing Retail 290

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Maybe that's a social community, a Slack channel, or a product forum. Giving your audience something to do that relates to your product or service makes them want to engage.

Transform 111

Transform Marketers Marketing Entertainment 111

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform 86

Transform Marketers Marketing Energy 86

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). Many businesses make the mistake of implementing flashy technology without having a sound process in place.

Market Research 124

Market Research Transform User-Generated Marketers 124

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. It just depends on the type of content you're posting.

Transform 117

Transform PR Product User-Generated 117

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 128

Customer Direct Mail Transform Health 128

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ). That’s why you don’t see any bullet holes there on the ones that do return.”

Key Performance Indicator 127

Key Performance Indicator Transform Analytics Marketers 127

Backlinko

OCTOBER 31, 2024

In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. You can do this with a tool like Canva.

SEO 117

SEO Transform Place Product 117

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 120

Transform User-Generated SEO Communications 120

Lusha

OCTOBER 1, 2024

Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024. Ready to transform the way you find your target audience? Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success.

Product 52

Product Transform Whitepaper Law 52

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

Transform 95

Transform Fashion Gen Z Food 95