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4 pitfalls of digital transformations and how to avoid them

Martech

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

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Transform Your Business with the Metronomics Framework

Duct Tape Marketing

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. AI in supply chain management: AI-powered insights help GTM teams anticipate disruptions in supply chains, ensuring smooth product availability and mitigating revenue risks. They are the cost of doing business in the AI era.

Transform 104
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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Provide influencers with creative flexibility to do what they do best.

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How Review Management Tools Can Transform Your Small Business

SocialPilot

You can use their feedback to spot trends, identify opportunities for growth, and make informed decisions that improve products, services, and overall customer satisfaction. Choose a tool that brings it all together in one place, across all of your locations and team members. Get started for free today.

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The fading third place: A reflection on Starbucks and society

Martech

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

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