Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

Social Media Marketing 87

Social Media Marketing User-Generated Influencer Marketing Customer Journey 87

Hootsuite

JANUARY 17, 2025

What is social media advocacy? Social media advocacy can be thought of in two different ways. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Marketing Channels Your marketing plan should also include a list of your marketing channels.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. With social listening.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.”

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

FEBRUARY 27, 2023

Everyone has a place to share their thoughts and opinions just as much as the next person. Mastodon is a place to share information and engage with an audience. Marketers can't rely on paid or promoted ads to reach targeted audiences. No one's an expert at something when they first begin. It's something different.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketers Marketing 134

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 120

Digital Marketing User-Generated Marketers Marketing 120

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Sponsorships and cross-marketing. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. The key: Social media listening (keep reading).

Customer 112

Customer Food Transform Health 112

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” Creative freedom for creators places into this.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Social media is a go-to platform for retail customers. Promote your products on social media.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. Tailor content to each platform Know your audience. It’s a win-win.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. That said, there is a time and place (and platform) for link-only posts. Link post ideas 27.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

OCTOBER 22, 2024

Source: Sinéad Rocks on LinkedIn However, employee advocacy on social media can also happen via original social media content. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 113

PR Gen Z Thought Leadership Communications 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 87

Gen Z User-Generated Marketers Marketing 87

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Cause marketing Because sometimes social media marketing should be about more than just selling products. One standout example?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Sprout Social

MARCH 28, 2025

The benefits of using Instagram trial reels Integrating trial reels into your video strategy gives you an algorithm shortcut to a broader audience, placing your content directly in front of non-followers. The feature also gives you a place to try out new content ideas without fear of negatively impacting your current audience.

User-Generated 95

User-Generated Traditional Marketing Social Media Marketing Branding 95

Sprout Social

MAY 8, 2025

Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Add value to conversations with shared knowledge, not self-promotion. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z 126

Gen Z Industry Insights User-Generated Health 126

Hubspot Marketing

DECEMBER 12, 2024

Blog posts can be turned into videos or social media posts, and podcasts can be transcribed into guides. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Pro tip: AI can make repurposing content even easier for marketers. Why is this great digital content?

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

SocialPilot

MAY 8, 2025

Dove, for example, is a brand that promotes real beauty standards. Understanding their interests, behaviors, and preferences will help you tailor your social media marketing strategy to get the most engagement and conversions. Use SocialPilots social media inbox feature to track all customer comments in one place.

Gen Z 65

Gen Z Customer Whitepaper Analytics 65