Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.

Place 117

Place Management Product Search Marketers 117

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

AUGUST 2, 2024

Plus, the API doesn’t threshold queries with less than 15 searches like the platform, so you get to see all your searches, not just a chosen few. Places Scout This is the most accurate and robust local keyword tracking tool (in my humble opinion). Another great callout for Places Scout is their SERP screenshot feature.

SEO 117

SEO Place Analytics Search Marketers 117

Search Engine Land

JULY 15, 2024

Content marketing and SEO Marketing is about being in the right place at the right time. This often means being on search engines when your potential customers seek help or guidance. It is your content that is at the right place and at the right time. That’s some marketing gold right there.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

JULY 10, 2024

Bottom line: Only place links in the footer that users will expect to see. Get the daily newsletter search marketers rely on. Mistake 4: Linking to noindexed content In the early Wild Wild West days of digital marketing, we had a concept called PageRank sculpting. Business email address Subscribe Processing.

SEO 131

SEO Communications Fashion Promotion 131

Search Engine Land

SEPTEMBER 12, 2024

OpenAI’s recent partnerships with Conde Nast, The Associated Press and Vox highlight the value of content creators and underscores their role in the success of AI-powered search. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

AUGUST 29, 2024

Get the newsletter search marketers rely on. Phrase match has a place and can be useful for search term discovery and in new campaigns, but if there is enough volume for exact keywords, the latter should always be preferred. For ad copy tests, we also used CTR.) Business email address Sign me up! Processing.

eCommerce 103

eCommerce Advertising Advertisers Place 103

Search Engine Land

SEPTEMBER 24, 2024

Example of a free-form ad Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Get the newsletter search marketers rely on. Category takeover This 24-hour package is different as it places your ads across various subreddits in users’ feeds, banners and conversations. Business email address Sign me up!

Promotion 85

Promotion Advertising Advertisers Place 85

Martech

APRIL 22, 2025

These includebreaking off Chrome and banning default search payments. Ending payments that freeze the ecosystem in place, including Googles multi-billion-dollar payments to Apple and Android device makers. The browser accounts for 35% of all Google search queries and drives billions in Search revenue (the actual number is redacted).

Advertising 77

Advertising Advertisers User-Generated Search Marketers 77

Martech

FEBRUARY 4, 2025

For instance: Traffic sources like google / organic , duckduckgo / organic and bing / organic share the medium “organic” and are grouped under the Organic Search channel. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel.

Analytics 122

Analytics Place Management SEO 122

Martech

JULY 30, 2024

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. As AI becomes a bigger part of our daily lives, these platforms are becoming the go-to place for people to find information.

Transform 117

Transform User-Generated SEO Digital Marketing 117

Martech

MAY 30, 2025

While early fears of zero-click searches linger, the same study revealed a surprising insight 90% of users still click through to cited sources to verify information.So, in B2B contexts where trust and due diligence matter, brands still have an opportunity to capture attention as long as AI references them in the first place.

PR 102

PR Thought Leadership Transform User-Generated 102

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. In many places, dull has been institutionalized, especially in social media marketing. The conversation is everywhere and the future is unclear. Indifference is the enemy.”

SEO 104

SEO Branding User-Generated PR 104

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertising 125

Advertising Advertisers Retail eCommerce 125

Search Engine Land

SEPTEMBER 25, 2024

Google’s help article, “ About measuring paid and organic search results ,” explains all the available metrics in this report. No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. Business email address Sign me up!

SEO 83

SEO User-Generated Place Branding 83

Search Engine Land

SEPTEMBER 17, 2024

They should already be well-versed in getting your experts’ thoughts and bylines placed on third-party platforms. Dig deeper: Top 10 SEO benefits of building a brand that people trust Get the newsletter search marketers rely on. . – it’s time to get more resourceful on the distribution piece. Business email address Sign me up!

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

JULY 24, 2024

” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” This helps Wix continue to increase its search market share not just this year but for the foreseeable future.

SEO 97

SEO Transform User-Generated CMO 97

Search Engine Land

JULY 29, 2024

As AI becomes a bigger part of our daily lives, these platforms are becoming the go-to place for people to find information. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. Business email address Sign me up!

User-Generated 131

User-Generated Transform SEO Law 131

Search Engine Land

SEPTEMBER 27, 2024

Get the newsletter search marketers rely on. These 15 tools are a great place to start. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Who is your target audience? Business email address Sign me up! Processing.

Advertising 80

Advertising Advertisers Health eCommerce 80

Search Engine Land

SEPTEMBER 30, 2024

But while it might seem like this feature could scale your campaign and improve its performance, the reality is that it will place your ad on irrelevant websites and generate a high volume of invalid clicks, ultimately resulting in poor performance. Get the newsletter search marketers rely on. Sounds enticing, right? Processing.

Advertising 90

Advertising Advertisers Place Search Marketers 90

Search Engine Land

AUGUST 20, 2024

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? pic.twitter.com/5L0AhX4frc — Glenn Gabe (@glenngabe) March 3, 2022 Get the newsletter search marketers rely on. The grid consists of four quadrants: Top: Higher-impact items. Processing.

SEO 91

SEO Place Management Search Marketers 91

Martech

MARCH 11, 2025

While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. AI Overviews outputs are consistent: A brand will likely maintain its featured position in an AI Overview unless there are significant changes to content.

Transform 128

Transform User-Generated SEO Branding 128

Search Engine Land

OCTOBER 3, 2024

Get the newsletter search marketers rely on. It’s also a prime spot to leverage information gain and provide content that’s a step beyond what’s shared in currently ranking articles – by not starting with what’s published in currently ranking articles in the first place. Business email address Sign me up! Processing.

SEO 116

SEO User-Generated Communications Place 116

Search Engine Land

AUGUST 12, 2024

Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. While meta descriptions aren’t a ranking factor, they are a key area to help your content stand out in the search engine results pages. Get the newsletter search marketers rely on. Processing.

SEO 115

SEO User-Generated Place Market Research 115

Search Engine Land

JULY 11, 2024

Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Whitepaper 112

Whitepaper SEO Transform Health 112

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Backlinko

MARCH 26, 2025

Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo This can increase your expenses. mo for Pro) Semrush Local is a local SEO and reputation management tool.

PR 95

PR Price Real Estate Management 95

Martech

NOVEMBER 26, 2024

If a well-placed internal link with optimized anchor text gets removed or changed, it could affect your rankings. Again, you can technically use Screaming Frog and Sitebulb, but configuring email alerts from this will be a pain. Will it affect it a lot? Probably not. But are you really willing to test that out for us?

SEO 130

SEO Health Place Customer 130

Search Engine Land

AUGUST 14, 2024

You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. AI in ad platforms in 2024 There are literally millions of places to advertise on the internet, and you can use a wide variety of ad formats. Business email address Sign me up!

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

APRIL 17, 2025

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. It only tells you if something happened, not if it mattered. What do I mean by this?

Non-Profit 104

Non-Profit CMO Energy Advertising 104

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. Business email address Sign me up!

Advertising 71

Advertising Advertisers Retail Management 71

Search Engine Land

SEPTEMBER 16, 2024

Get the newsletter search marketers rely on. Is there a place I can go to get answers to specific questions I have? If you have specific questions about your Google Business Profile or issues with your listing, the best place to go is the Google Business Profile Help forum. Business email address Sign me up! Processing.

User-Generated 88

User-Generated Place Management Search Marketers 88

Martech

JANUARY 13, 2025

One powerful solution for Kinstas WordPress customers is our Cloudflare-powered CDN , which in addition to placing customers image assets on over 260 points of presence around the globe can simplify optimization by allowing automatic WebP conversion.

User-Generated 126

User-Generated SEO eCommerce Price 126

Search Engine Land

JULY 19, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the newsletter search marketers rely on. For example, Search Engine Land is a site that’s highly relevant for anybody working in search marketing. Business email address Sign me up! Processing. Responses might be: a.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

SEPTEMBER 5, 2024

Get the newsletter search marketers rely on. The client’s prior agency had some remarketing campaigns in place, but the targeting was narrow. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future.

B2C 92

B2C Retail Customer Journey Advertising 92

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” ” In that case, there’s no need to worry. AI has simply become a lead generator for you.

Transform 136

Transform User-Generated Analytics Retail 136