Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Understanding brand mentions From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints.

Branding 115

Branding Manufacturing Real Estate PR 115

Buffer Marketing

APRIL 22, 2024

The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. Which social platforms should you choose? Instead, cast your net wide within the world of text-based social platforms. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Search Engine Land

APRIL 9, 2024

Interact with your audience via polls to increase impressions. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments. Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. Engagement. Video posts. Poll posts.

Analytics 120

Analytics Branding Management Search Marketers 120

Buffer Marketing

APRIL 8, 2024

But, I quickly realized how much untapped potential this platform offered for me and other small business owners. X ads work, and they’re very cheap right now compared to other social media platforms. The first thing I noticed about X ads is that they clearly do work. You can easily get started with as little as $10 a day.)

Education 108

Education Advertising Advertisers Branding 108

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. There’s no other social media platform that clearly signals what its users are there for.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms.

User-Generated 65

User-Generated B2C Promotion Analytics 65

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. The core is connecting with audiences on deeply personal levels. Brands listen, learn, respond and grow with their audience.

User-Generated 107

User-Generated SEO Search Marketers Branding 107

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift.

SEO 127

SEO Branding Entertainment Communications 127

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. These platforms index and rank webpages based on keywords, backlinks and other factors, presenting them in an ordered list in response to user queries. They see these platforms as search engines, so why can’t SEOs? Dig deeper.

Gen Z 122

Gen Z Transform Millennials SEO 122

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Get a better hold on what content the audience is looking for, and where. Get MarTech!

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Search Engine Land

FEBRUARY 8, 2024

Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. more than just SERP and feed-based) becomes the norm, advertisers will need to get comfortable translating their strategies across platforms. Yet, as paid media (i.e.,

Price 128

Price Advertising Advertisers Digital Marketing 128

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. You can get started by creating an account on any social media platform, but scaling requires paying for tools and personnel to really make it worthwhile. 

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Search Engine Land

MARCH 1, 2024

They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content. This pillar fosters a connection with the audience by offering a glimpse into the personal side of the business.

Branding 116

Branding Entertainment SEO Education 116

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

APRIL 17, 2024

By tailoring your content to meet Google’s recommendations and user preferences, you can boost your website’s chances of enhancing its presence on the platform and growing your audience. It is a proactive method of delivering fresh, relevant content directly to users based on personalized data collected by the platform.

User-Generated 120

User-Generated Entertainment SEO Fashion 120

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. This year, plan for more changing audience preferences and deeper social media fragmentation. When do they feel most compelled to make a purchase?

Retail 113

Retail Branding Place Marketing Strategy 113

Martech

MARCH 8, 2024

The “persona” is the audience, the “want to” is the action and the “that” is the outcome. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” Your business can choose the right platform that meets the most needs. Performance.

Transform 129

Transform User-Generated CMO New Technology 129

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 113

Customer B2C Transform Retail 113

Search Engine Land

APRIL 18, 2024

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. Why we care: Brands and marketers will soon have another way to reach their target audiences. That’s according to a Digiday ( subscription required ) report citing multiple sources. Where Threads Ads may appear.

Logistics 110

Logistics Advertising Advertisers Branding 110

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Email marketing platform reports (varies): How many people are opening and clicking your emails, and which emails are most popular.

Energy 107

Energy Marketing Marketers Direct Mail 107

Search Engine Land

JANUARY 18, 2024

Evaluate your options to engage your audience as the search landscape diversifies. Be creative and resourceful in the way you’re engaging your audience. testing a new audience demographic) goal shifts that marketing needs to support. There are big tests (channels, audiences) you should consider running.

User-Generated 119

User-Generated PR Advertising Advertisers 119

Search Engine Land

DECEMBER 18, 2023

Each social media platform has its own monthly average users (MAU). With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. These platforms drive engagement for brands and have stood the test of time.

User-Generated 127

User-Generated Social Media Marketing Food Entertainment 127

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Advertising 101

Advertising Advertisers Customer Marketing 101

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Building a good audience and segmenting it based on attributes like intent and value is crucial for success.

Customer 102

Customer CMO User-Generated Advertising 102

Buffer Marketing

APRIL 15, 2024

I’m willing to bet that Pinterest isn’t the first platform that comes to mind when you think of monetizing your social media presence.    Sure, TikTok , Instagram , and YouTube all offer excellent ways to make money online, but few other platforms have users with the buying intent that Pinterest does. 

Affiliate Marketing 93

Affiliate Marketing Price Fashion Food 93

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel.

Copywriting 112

Copywriting User-Generated Customer Product 112

Martech

APRIL 2, 2024

That makes it a natural platform to connect with industry leaders and executives sharing insights that might benefit users’ careers. And with a large audience tuned into what these leaders have to say about their industries and experiences, LinkedIn has set the stage for B2B influencer growth. So, what should you look for?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating.

Finance 119

Finance Health CRM New Technology 119

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert.

Advertising 105

Advertising Advertisers Entertainment Place 105

Buffer Marketing

APRIL 25, 2024

But it’s really just a way to be easily visible and discoverable to your target audience.  You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations. Improving the visibility of your individual social media posts for the social media platforms’ search engines.

SEO 79

SEO Gen Z Social Media Marketing Millennials 79

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. What to do?

Transform 120

Transform Finance Copywriting Shoppers 120

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Buffer Marketing

APRIL 10, 2024

  Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it.  Understand your audience : Your audience is your most valuable asset as a creator.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94