verse.ai

MARCH 17, 2025

According to a recent Conference Board study , 87% of marketers have used AI or experimented with AI tools while 68% of them use it daily. Among the biggest challenges of non-integrated sales and marketing teams is their inability to build a consistent messaging platform.

Marketing

Neil Patel

JUNE 19, 2025

Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. Google just announced its own agentic capabilities that will let AI Mode assist with tasks like purchasing tickets, making restaurant reservations, or apartment hunting. Trying on clothes virtually.

User-Generated

Animalz blog

JUNE 3, 2025

She helps team members become real, visible voices on social platforms, which increases reach and engagement. ExactTarget : The email marketing platform where Heike was the first content marketing hire, later acquired by Salesforce. So they would have a virtual team put together for their campaign. Shout out to LinkedIn.

Advertisers

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. This is how Tony Zhao, Co-Founder and CEO of video developer platform Agora, sees the virtual-scape shaping up next year.

Customer

Marketing Insider Group

MARCH 6, 2020

With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. There are still possibilities to consider, like going virtual. Already, major global conferences have been canceled, including Facebook’s F8. All’s not lost!

Logistics

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

Thought Leadership

Martech

SEPTEMBER 1, 2021

The MarTech conference is just around the corner, on Sept. Grab the report and we’d love to see you at the conference. A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform.

Transform

Chief Martec

APRIL 7, 2022

For instance, a virtual pop-up stand with in-metaverse services, objects, and transactions. A no-code multiverse marketing platform? Virtual events took off during the pandemic. And while real-world events — fingers crossed — are starting to reignite, the benefits of virtual events guarantee that they will continue and multiply.

Real Estate

Neil Patel

OCTOBER 8, 2020

Just a decade ago, conference calls were challenging to set up and manage. However, the best conference call services go beyond basic phone calls. Plus, there are already hundreds of options to choose from, making it feel impossible to choose the right conference call services for your team. Number of participants.

Price

Neil Patel

SEPTEMBER 29, 2020

How many people can be part of the video conference? But for those of you who plan to give presentations to your entire enterprise-size organization, a large call size capability will be a top priority. Let’s say you have 500 people attending a video conference; there won’t be 500 videos on the screen. Video Quality.

Communications

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Transform

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 million units. Boursin: The Sensorium.

Manufacturing

Martech

MARCH 1, 2022

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Few trends in the event marketing space are more obvious than vendors that once focused on in-person who are adding virtual capabilities to their portfolio.

Event Marketing

Hubspot Marketing

JANUARY 4, 2021

Virtual Events. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones.

Market Trends

Martech

APRIL 11, 2023

It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers. I was hunting down a story on one of the biggest and most notable businessmen in the virtual world.

Marketing

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. There’s An AI For That houses AI tools for everything from finding an AI soulmate to virtual CMOs and everything in between. I have been testing many of these tools and the capabilities are impressive!

Market Trends

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. “At HubSpot, we started with the idea of a unified platform. We started with our marketing platform and built the CRM on top of it.

CRM

Martech

JUNE 6, 2023

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Users will also be able to select virtual environments and adjust how much of their display is taken up by those environments.

Price

Litmus

JUNE 24, 2022

This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights. Experience Litmus Enterprise firsthand, with access to all Litmus capabilities—plus tips, tricks, and guidance from the Litmus team.

Email Marketing

Hubspot Marketing

APRIL 13, 2021

Read on to discover our favorite candidates for a live webinar platform, divided by category for easy research. Oh, and once you’ve found the right webinar platform, make sure you check out our ultimate guide to creating compelling webinars. An easy-to-use platform that provides live, on-demand, and hybrid webinar features.

Analytics

Martech

SEPTEMBER 16, 2021

He’s editor of chiefmartec.com and serves as VP Platform Ecosystem for HubSpot. At the end of Day 1 of this year’s MarTech conference, Brinker had a chance to discuss the stacks with some of the winners and offered insights into what it was about their design that got these stacks to rise to the top. Simplicity at scale.

Customer Journey

OnPassive Marketing

NOVEMBER 24, 2023

AI-driven analytics tools are capable of processing vast amounts of data, empowering marketing professionals with invaluable insights that guide their decisions. Predictive Analytics: The capability of AI to predict future trends and consumer behavior by analyzing historical data is invaluable.

User-Generated

Martech

NOVEMBER 28, 2023

Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference. Additionally, Heroku dynos (virtualized Linux containers) powered by AWS Graviton CPUs will be offered for cost-sensitive workloads.

CRM

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run.

Market Trends

Martech

MAY 25, 2023

The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team is back at the office or still working remotely, the entire organization can benefit from implementing a marketing work management platform.

Management

Marketing Insider Group

JULY 27, 2020

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. So, having some services capability is key. True #BIWisdom learn more at the virtual @RealBIEvent [link]. As we say — the rest is history. — Fred M.

Transform

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference.

Digital Marketing

Martech

OCTOBER 5, 2022

It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events. Is a digital events platform right for you? Get MarTech! In your inbox.

Event Marketing

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” 46% of companies anticipate hosting more virtual events in 2022 than they did in 2021.

Event Marketing

Adobe Experience Cloud Blog

JANUARY 5, 2017

With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast. By assigning unique codes for each social channel, you can track which platform directed the most traffic.

Thought Leadership

Buffer Marketing

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. The platform is also testing an edit button. The possibilities are enticing.

User-Generated

Martech

OCTOBER 25, 2023

Lisa Peyton is an immersive media strategist and media psychologist with experience in virtual worlds going back to Second Life, where she was a talent recruiter and also a publisher. Lisa is a frequent contributor to MarTech , as well as a speaker at The MarTech Conference. Q: What was different about virtual worlds at that time?

Education

Businesses Grow

FEBRUARY 6, 2023

So I asked ChatGPT for a run-down of the top trends for this industry: Virtual and Remote Training: As more people look for ways to stay fit without leaving the comfort of their homes, virtual and remote training will continue to become more popular. It also has a long-lasting battery and fast charging capabilities.

Customer Acquisition

Martech

OCTOBER 4, 2022

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Digital events platform (DEP) companies that delivered those digital experiences saw a sudden surge in demand for their offerings. What is a digital events platform? Get MarTech! In your inbox. Processing.Please wait.

Event Marketing

Martech

OCTOBER 22, 2021

These platforms provide call tracking, recording, routing and attribution tools to enable these functions. The benefits of using call analytics platforms include: Improved multi-channel attribution; a more unified view of the customer; optimized campaigns; better sales staff productivity; and better sales performance. Read more here.

Transform

Sprout Social

APRIL 14, 2022

But Instagram carousels are still thriving on the platform. This is higher than the average platform engagement rate, which stands at 1.22% according to the latest Instagram stats. When creating a carousel post on Instagram, you’d want to make sure that it looks great on the platform. Socialinsider.io Event highlights.

User-Generated