Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing. AI assistants.

Copywriting 127

Copywriting Transform PR User-Generated 127

Search Engine Land

AUGUST 1, 2024

mobile users use voice search every day. Python While SQL for SEOs is most closely related to data analysis within Google Analytics or your data lake, you can deputize Python to do any number of things, including, but not limited to: Identifying user intent. Dig deeper: What is digital PR for SEO? Internal link analysis.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. While users found many “ errors ,” Google pulled back on the frequency of its appearance, though not to zero.

PR 88

PR User-Generated SEO New Technology 88

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. PR budgets are also growing as companies look to keep existing connections strong — in the U.S.

PR 124

PR Whitepaper Content Marketing eBook 124

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Hubspot Marketing

SEPTEMBER 30, 2024

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

Thought Leadership 136

Thought Leadership User-Generated Marketing Marketers 136

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Employee advocacy can also aid in PR crises and issues management.

PR 114

PR Gen Z Thought Leadership Communications 114

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 88

SEO PR User-Generated Non-Profit 88

Hubspot Marketing

OCTOBER 28, 2024

You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche. Most of the videos I listed below are fairly easy to create, but if you want to generate videos even more easily, check out HubSpot's Clip Creator. What video content is most popular?

Video Marketing 112

Video Marketing User-Generated Marketing Marketers 112

Search Engine Land

JULY 17, 2024

Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Connecting digital PR with emerging trends can help gain links, build authority, and increase revenue through media attention.

SEO 105

SEO Fashion PR Influencer Marketing 105

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

User-Generated 132

User-Generated PR Branding Management 132

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT.

PR 102

PR User-Generated Analytics Communications 102

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success. Pro tip: Double-check everything before launch.

PR 76

PR Gen Z User-Generated Analytics 76

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) Ebooks: Good for lead generation and comprehensive guides. And your site protects user privacy. Increase trustworthiness through user reviews, testimonials, and a clear privacy policy.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 105

PR SEO User-Generated Promotion 105

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Its social proof of everything you claim. Its a win-win.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Sprout Social

SEPTEMBER 1, 2021

This will give you an idea of which publications to focus on for your outreach and PR efforts. You can also encourage people to share user-generated content to drive more social media visibility for your brand. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social.

PR 145

PR SEO Analytics Shipping 145

Search Engine Land

JULY 19, 2024

AI Overviews and content diversity With AI Overviews , Google can now generate a concise and helpful summary for any query that offers relevant insights, a user-friendly experience and authoritative links that allow users to dive deeper. Issues like content decay are prevalent in AI-generated search results.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Sprout Social

APRIL 8, 2025

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Lead generation? Get the toolkit The rise of influencers in entertainment and brand activations The integration of influencers into live events has evolved in recent years.

Branding 112

Branding Tentpole Entertainment Transform 112

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. The uniform brand presence a la Apple can help you generate more revenue. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Hints and sneak peeks Use Instagram to generate buzz for upcoming content or exciting business updates with a cheeky preview.

Transform 116

Transform PR Product User-Generated 116

Search Engine Land

JULY 15, 2024

Using content marketing and SEO together can help you create useful content for your prospective customers and make that content available at exactly the right moment as the user searches. Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification.

SEO 98

SEO Content Marketing Entertainment PR 98

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 116

Analytics Transform User-Generated PR 116

Orbit Media Studios

MAY 18, 2022

The user is flowing through a stream of posts. Authority: Contributions in digital PR. This is one type of “digital PR.”. How visuals drive lead generation. How do marketing visuals drive lead generation? After all, Facebook starts with the word “face” and the Instagram logo is a camera. Videos can do the trick.

PR 135

PR SEO Analytics Marketing 135

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. In general, public trust in companies across the board simply isnt very strong. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability.

PR 79

PR Health Price Food 79

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. text generators change the rules of engagement. The result?

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Hubspot Marketing

JULY 22, 2024

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Ready to get started?

Branding 116

Branding User-Generated PR Law 116

Search Engine Land

JULY 15, 2024

You would think that fulfilling “Exactly what I want” would be better suited for advertisers who live and breathe their products and the way they serve their users. In Product Studio, you can upload an image and get AI-generated videos to test. I’m most excited about the ability to use AI to produce videos.

PR 76

PR User-Generated Advertisers Advertising 76

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. You have to option to target your campaigns based on users' interests or keywords searched for. The answer, of course, is “it depends.”

Management 145

Management PR User-Generated Advertising 145

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59