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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

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How to Get Your Products in Walmart Marketplace

Neil Patel

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. Don’t forget to factor in shipping fees and other costs.

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

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This is the most important word in marketing

Businesses Grow

We’re going to cut the price and sink the competition.” The California-based competitor went after the West Coast market because it also had a shipping cost advantage over my Midwest-based client. The parts were heavy and expensive to ship, so shipping to nearby customers was more profitable.

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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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