Neil Patel

JULY 20, 2025

Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Pricing: Completely free for limited (but still extensive) use. Pricing: Plans start at $39/month/seat. Pricing: Paid plans start at $8/month.

User-Generated

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. And all of that helps your brand awareness.

Manufacturing

Sprout Social

NOVEMBER 19, 2024

He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range. Familiarize yourself with typical influencer pricing expectations for your chosen content type, so you know what kind of price to expect initially.

Gen Z

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. You can view full details about the product, its price, how long it takes to ship, and even return information. Promote your product content with ads.

Product

Martech

JULY 31, 2024

After 50 regression analyses, they found six key factors have a meaningful correlation with net promoter score results, revealing what customers value most. I would add to their list: Price/value. Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns.

Customer

Marketing Insider Group

MAY 12, 2025

Users who abandoned carts: Tailor your messaging to address objections or incentivize a return visitlike offering free shipping, highlighting reviews, or showcasing the item again. Time-sensitive promotions: Use countdowns, flash sale graphics, or urgent messaging to drive immediate clicks and capitalize on fear of missing out (FOMO).

Advertising

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. Complete Your Purchase Today for Free Shipping!” Use attention-grabbing language for these so people see them and feel compelled to stay.

Shipping

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. Understanding keyword costs helps you: Make smarter bidding decisions Choose high-value keywords Maximize your ROI Optimize your campaigns for lower costs But before you can lower costs, its helpful to understand what goes into keyword pricing. on every click.

Price

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.

Branding

Search Engine Land

AUGUST 13, 2024

More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promoting through influencers, which traditional marketplaces don’t offer.

eCommerce

Hootsuite

MARCH 21, 2025

Select where you ship to, review your shop details, and click Finish setup to submit your shop for review by Meta. Add a product image, name, description, website link, and price. You can choose to manually add products to a set or use filters to automatically group products by type, price, or other attributes. Select Manual.

eCommerce

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. This creates a stable revenue stream over time.

eCommerce

Customers.ai

NOVEMBER 18, 2024

Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. However, some note that the pricing can be steep for smaller businesses. Ratings & Reviews: G2 Rating : 4.7

eCommerce

Backlinko

JANUARY 24, 2025

You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. For example, near the add to cart button, microcopy highlights benefits such as: Free lifetime tech support 60-day price-drop protection 60-day returns Smart move. Tough business.

eCommerce

Set Up

NOVEMBER 26, 2024

Similarly, “consumers are increasingly concerned that in-store prices are not competitive with online prices” so 20% of consumers say they’ll increase their online spend in 2024. Keep items in your cart to optimize the best deal and to avoid getting taken advantage of by price surges.

Transform

Welcome Software

DECEMBER 4, 2024

The next keeps asking you to go to the checkout page to know the shipping charges. In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times. Net Promoter Score (NPS): Shows long-term loyalty and advocacy. Frustrating, right? The challenge?

Management

Use Insider

JANUARY 23, 2025

This includes sending personalized promotional messages, keeping customers updated with timely transactional alerts, and designing conversational shopping experiences. The platforms pricing varies based on the country and conversation type, i.e., marketing, utility, service, or authentication. billion users.

eCommerce

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. Pricing and Scalability A tool may look affordable at first, but as your subscriber list grows, costs can skyrocket if it isn’t designed to scale with you. The best part? No designer needed!

Email Marketing

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. They don’t come with the influencer price tag. Promote it everywhere. The best part?

Marketers

Sprout Social

APRIL 21, 2025

Bitcoin prices rose in the following days as the community anticipated a more crypto-friendly replacement. Youll never see us partnering with a drop ship fashion company that pumps out thousands of styles of plastic clothing a month, Dr. Moore says. Discussions about crypto on X can, and have, directly impacted the crypto marketplace.

Branding

Sprout Social

JULY 18, 2025

With that in mind, e-commerce brands typically tailor their content to leverage this spending frenzy, showcasing countdowns and promoting their products, discounts and offers. Think gift guides for Christmas, sales promotions for Boxing Day and year-in-reviews for New Year’s Eve.

Retail

SocialPilot

FEBRUARY 6, 2025

Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. Better Business Bureau (BBB) The Seal of Trust for Any Business The Better Business Bureau (BBB) is a nonprofit organization dedicated to promoting ethical business practices and trust between businesses and consumers.

Real Estate

Use Insider

SEPTEMBER 13, 2024

Common SMS Use Cases: SMS is versatile and is frequently used for various purposes, including transactional messages, promotional campaigns, and important alerts. This makes SMS an economical choice for businesses that need to send high volumes of messages, such as transactional updates or promotional offers.

Communications

Backlinko

AUGUST 5, 2025

What value propositions are they leaning on: quality, price, convenience, or something else? ” Look for Google Search ads and Google Shopping ads (product images with prices). Hollywood Feed’s Meta ads are a mix of product promotions and local messages. How do those products compare to yours?

Food

Vertical Response

OCTOBER 27, 2024

Email marketing platforms like Campaign Monitor offer competitive pricing structures and the ability to create customized email templates that align with your branding. Transactional emails, such as order confirmations or shipping notifications, exemplify effective use of automation in business communications.

Key Performance Indicator

Use Insider

NOVEMBER 13, 2024

However, despite this versatility, many teams decide to look for an alternative to Adobe’s Experience Cloud due to issues like price , real-time data loading very slowly, and setup complexity. You can easily build messages across these channels for all sorts of use cases, including: Price drops. New arrivals.

Customer Journey

Campaign Monitor

MAY 27, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. We’ve thoroughly tested the top email marketing platforms that offer more flexible workflows, better integration capabilities, and clearer pricing structures to help you find a better fit for your business.

eCommerce

Use Insider

JANUARY 23, 2025

For example, you can use SMS automation to welcome new users, promote products, remind customers about upcoming events, or confirm orders. Drive customer engagement and conversions via relevant and contextual promotions. Personalized product promotions. Price drop alerts. Cart reminders.

Price

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. Plan and build your promotional and transactional messages With your data and segments in place, its time to think about what types of messages you want to send.

Marketing Strategy

AWeber

MAY 30, 2025

Rather than expecting a single email (like a welcome message or promotion) to do all the heavy lifting, you use a careful sequence to warm up your leads, deliver value, and address their needs. What is Email Nurturing (and Why Does It Matter?) Email nurturing is all about building relationships over time.

Customer

SocialPilot

JULY 28, 2025

Add short review snippets or 5-star highlights to your welcome emails, promotional campaigns, or abandoned cart sequences. Even during discovery or pricing conversations, they help reassure prospects and back up your value with real-world feedback. If clients often hesitate on pricing, showcase a testimonial about ROI.

Marketers

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

SocialPilot

FEBRUARY 3, 2025

Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. Danial Wellington collaborated with several influencers to promote the last day of their pop-up book store in Sydney. Can you spot the CTA in the below Facebook ads?

Social Media Marketing

SocialPilot

JUNE 24, 2025

SocialPilot Reviews Birdeye Yext Swell Podium Pricing $25.5 Let’s say you’re promoting a salon brand. If everyone’s talking about “fast shipping” or “eco-friendly packaging,” you know what to emphasize in your next launch. Marketing Professionals For marketers, review keywords are like free customer research.

Non-Profit

Welcome Software

FEBRUARY 20, 2025

Trust: If your site's missing dependable product info or real-time inventory and exact pricing data, your customers will probably stick with the tried-and-tested routes of verifying orders before placing them. This further enhances the shipping process's efficiency leading to increased order throughput. Image source: Optimizely 7.

eCommerce

Search Engine Land

AUGUST 28, 2024

For instance, if you’re in the travel industry, monitor fuel prices, as they could impact people’s vacation plans and, by extension, your PPC performance. Remember, implementing and managing seasonal PPC campaigns is a bit like steering a ship through changing waters. Look at the broader market conditions.

Shoppers