Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. You can manage costs by setting budgets, monitoring performance and optimizing ads. Sponsored InMail (a.k.a.

Advertising 93

Advertising Advertisers Thought Leadership User-Generated 93

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Context) You manage lead generation for a large telecommunications company.

Whitepaper 100

Whitepaper User-Generated Marketing Automation Platform Email Marketing 100

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Follow this five-step process when integrating AI into your content management workflow: 1.

Management 115

Management User-Generated Analytics SEO 115

Hubspot Marketing

APRIL 12, 2024

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. Is there a secret to high productivity?

Product 106

Product Energy Food Management 106

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. So, the root cause is not that there are many 301 redirects.

Management 116

Management SEO Transform Communications 116

Search Engine Land

SEPTEMBER 13, 2023

Consumer trust Amazon reviews provide valuable insights into the quality and performance of products. Potential buyers often rely on these reviews to make informed decisions about whether to purchase a product. Quality assurance Reviews help hold sellers accountable for the quality of their products.

eCommerce 129

eCommerce Management Communications Product 129

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. You can feature multiple products from your own line, other brands, or both. The Affiliate Hub. Enhanced tagging.

Promotion 94

Promotion Management Product Branding 94

Martech

DECEMBER 18, 2023

Providing insights to inform strategy. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management. Governance.

Transform 110

Transform Marketing Marketers Traditional Marketing 110

Search Engine Land

SEPTEMBER 20, 2023

A suspension means that your Business Profile will not show publicly, or it will show, but you won’t have control over any of the information on it. As a Google Business Profile Platinum Product Expert, I often see posts like this on the GBP Help Forum. Also, Google wants your information to be as accurate as possible.

Real Estate 134

Real Estate User-Generated Management Product 134

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Marketers are also more focused on first-party data — information gained directly from the customer. Now, their teams can target specific audiences with custom product or service messages.

Analytics 106

Analytics Customer Journey User-Generated Customer loyalty 106

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. These new tools can improve a brand’s ability to engage with retailers, increasing the likelihood of having their products stocked.

Branding 106

Branding Retail Management Advertising 106

Martech

NOVEMBER 14, 2023

Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. For more detailed and up-to-date information, I recommend visiting the official MarTech website at martech.org.

Management 95

Management CMO CRM Marketing 95

Search Engine Land

MARCH 7, 2024

With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. Alternatively, you have the option to showcase all products within a single campaign.

Advertising 118

Advertising Advertisers Retail Product 118

Search Engine Land

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Ads with product tags expansion. Read Meta’s announcement in full for more information. Reminder ads. in conversions.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Health 102

Health Management Branding Customer 102

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. As projects grow larger, and services to the client expand over time, information about each client’s technology stack becomes increasingly fragmented.

Customer Journey 99

Customer Journey Management Product Customer 99

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Reports can be generated afterward with recommendations for the team members and the manager. AI is already changing that through enriched data.

CRM 116

CRM Transform User-Generated Marketing 116

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These templates are fully customizable and informed by industry best practices, so you can save time and effort. There’s talent sourcing, production needs, branding considerations—the list goes on.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? Table of contents: What is a LinkedIn Business Page?

Analytics 114

Analytics User-Generated Education Management 114

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Goal setting. Cons: None.

Product 107

Product Management Communications Fashion 107

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. To do so or for more information about participating in the SA360 beta, contact your Google account team.

Retail 96

Retail Shoppers Management Branding 96

Search Engine Land

FEBRUARY 19, 2024

Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. If you include processing time details directly in your product data, it’s essential to review your shipping attributes for accuracy. Why we care. Next steps.

Shipping 105

Shipping Performance Marketing Advertising Advertisers 105

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

CRM 117

CRM Manufacturing User-Generated Management 117

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Complaints happen.

Management 105

Management Branding User-Generated Energy 105

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Use videos to introduce your brand and highlight key features of your products. Landing page optimization.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Shipping 107

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. ” The update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services.

Finance 98

Finance Advertising Advertisers Management 98

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. To do so or for more information about participating in the SA360 beta, contact your Google account team.

Retail 95

Retail Shoppers Management Branding 95

Hubspot Marketing

NOVEMBER 6, 2023

For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., “Will AI steal my job?”

Law 120

Law Automobile Management Communications 120

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. What is product feed optimization?

Product 106

Product Transform Shoppers eBook 106

Search Engine Land

JANUARY 24, 2024

Rights Manager (updated). New functionality stores your account information and reporting history. Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager.

Branding 99

Branding Brand Management Management Search Marketers 99

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 116

Management Communications Marketing Marketers 116

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Why we care. Multiple data source connections.

CRM 124

CRM Management Communications Place 124

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Management 119

Management SEO User-Generated Customer loyalty 119

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 77

Shipping Logistics User-Generated Social Media Marketing 77

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Your audience would also want to know what products/services are offered at that location.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Search Engine Land

OCTOBER 30, 2023

Ads Manager set up : Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad. People who opt in will receive three push notifications leading up to the event to help keep them informed and engaged. What are Reminder Ads? Getting started.

User-Generated 108

User-Generated Advertising Advertisers Management 108

Hubspot Marketing

APRIL 2, 2024

You can still include plenty of information in your pricing page, but the fonts, colors, links, and buttons must be easy to follow with the eye. Even if you have multiple products and packages — like HubSpot does — it should be clear where users have to click to see the pricing for their desired product. Pricing Page Examples 1.

Price 94

Price User-Generated Shipping CRM 94