Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push?

PR

Hubspot Marketing

OCTOBER 17, 2024

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. Now, I know what you’re thinking: CRO has been a marketing staple for decades. Now that’s what Kieran and I call a game changer.

Transform

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Transform

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.

User-Generated

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. In addition, shy kids is a Toronto-based production company. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video.

Transform

Martech

SEPTEMBER 16, 2024

Dig deeper: Harnessing martech insights: A roadmap to customer-centric business strategies Key go-to-market functions and their goals Before exploring how martech can boost business goals, it’s important to understand an organization’s different go-to-market functions and their common objectives.

User-Generated

SocialPilot

FEBRUARY 23, 2025

Then, post it publicly, turning a frustrated user into a satisfied one while helping other potential customers. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. But dont worry; weve handpicked the five best tools to help you streamline your review marketing efforts.

Marketing

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Graphics generation and iteration. ChatGPT has evolved from a simple productivity tool into a high-level creative and strategic partner. There’s a tangible magic for marketers. User-controlled memory.

User-Generated

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Product and offer positioning Ad copy and creative often fail to clearly explain products. Offsite properties User journeys span several touchpoints.

Price

Welcome Software

JUNE 30, 2025

Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite.

Transform

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. I’m Ty Magnin.

PR

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. With this agency, the company can help brands create custom marketing campaigns. Nearly 40% of its users subscribe to its ad-free premium accounts, limiting Spotify’s ad reach.

Advertising

Hubspot Marketing

JUNE 19, 2025

Here’s what ChatGPT generated: The importance of “topic clusters,” citing HubSpot, with the lesson, “build depth-first content silos to signal topical expertise to Google.” This example was for SEO, but I could do the same thing for product marketing or brand marketing, and I would get entirely different results and prompts.

Transform

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Of course not.

eCommerce

Hubspot Marketing

MAY 13, 2025

When I interviewed Bryan Grover and Martin Ceisel both B2B writers and marketers for an article exploring Reddit user demographics , they both independently called it the Wild West. Suffice it to say, Reddit is not built for pretty photos or look-at-me style marketing. And they are not here for your marketing funnel.

Copywriting

Hubspot Marketing

JULY 30, 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. 14-day free trial available for Marketing Hub Professional Each core product has a free, Starter, Professional, and Enterprise plan.

CRM

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. AI-powered contextual bandits deliver individually optimized experiences based on user attributes and behaviors, putting your data to work throughout the customer journey.

Transform

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. While these users seemed ideal on the surface, they caused ClassPass to lose money because the company had to pay studios for each visit. This will clue you into what your product does and to whom you should sell it.

Customer

Martech

SEPTEMBER 12, 2024

With a large user base, app hosting capabilities and integrations with many of the 14,000 other tools, the company is the first sharpshooter to ride into town and claim the role of sheriff. True, their capabilities generally lag the best-in-class alternatives, but they are increasingly more than good enough for most users.

Marketing Automation Platform

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. Technical users want actionable templates. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) Decision-makers want proof of value.

Thought Leadership

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Lusha’s AI-powered prospecting and data enrichment capabilities can help you identify and engage with the right prospects, leading to more efficient lead generation and a higher return on investment. Each part reinforces the others, leading to a cycle of growth.

CRM

Hubspot Marketing

JULY 11, 2025

Breeze can also provide customer insights to help sales reps close deals or create social media posts for marketing campaigns. HubSpot Pricing HubSpot’s CRM is always free and has free plans for all of its six core products (marketing, sales, service, content, operations, and commerce).

CRM

Buffer Marketing

MARCH 20, 2025

This helps her appear in searches when users look for DIY inspiration, home decor ideas, or content creators in her niche. Pinterest actively encourages its users to put a logo on every pin they share: “Put a logo on every pin that you make, but keep it subtle. Add a clear profile photo so people can put a face to your name.

Social Media Marketing

Hubspot Marketing

JULY 23, 2025

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. A CRM like HubSpot, for example, has advanced marketing tools built in, so you can generate leads through landing pages and targeted campaigns. And at some point, those spreadsheets just don’t cut it anymore.

CRM

Animalz blog

MARCH 25, 2025

He discusses the “spray and pray” approach some marketers are taking with AI and reveals how he conducts “treasure hunts” with AirOps customers for overlooked organizational knowledge that becomes the foundation for distinctive content. That will rank be cited and will be persuasive to both agents and end users, right?

User-Generated

Hubspot Marketing

JULY 23, 2025

HubSpot Pricing HubSpot's CRM is always free, and it offers free plans for all six core products (marketing, sales, service, content, operations, and commerce). Each core product has a free, Starter, Professional, and Enterprise plan. ServiceTitan Pricing Custom enterprise pricing Request ServiceTitan demo 4.

CRM

Welcome Software

MAY 7, 2025

Hint : Some seriously dramatic shifts in productivity , creativity , and performance. Key capabilities: o On-brand content generation and responses : Enrich Optimizely Opal’s responses with your unique brand context, tone, and persona to maintain consistent messaging while scaling your creative output.

Product

Animalz blog

JUNE 10, 2025

She argues that content strategists should work closely with product marketing and demand gen, acting as true business partners instead of a service desk. In an ideal world, you’re able to see, oh, it generated this many leads and then that directly related to this amount of one opportunity. (18:14):

Whitepaper

Sprout Social

JULY 25, 2025

The community-led platform offers significant potential for your social media marketing strategy , especially with 9.72 million daily users. Reddit is a social platform with a network of communities where users engage and post on specific topics. What is Reddit? Reddit is free to browse, post and comment.

User-Generated

Animalz blog

JUNE 24, 2025

This episode is a wake-up call for content marketers who want their work to matter. His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. Few marketers have built as many enterprise content engines from scratch as Aditya. Aditya Vempaty starts with the customer and works backward.

B2C

Welcome Software

AUGUST 15, 2024

Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketing communication breakdown impacts you in every way. Enter the marketing team.

Communications

Hubspot Marketing

JULY 14, 2025

HubSpot Pricing HubSpot’s CRM is always free, and it offers free plans for all six core products (marketing, sales, service, content, operations, and commerce). Each core product has a free, Starter, Professional, and Enterprise plan. Generative AI helps your team personalize and automate email and text follow-ups.

CRM

Sprout Social

MAY 6, 2025

Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required. Sentiment evaluation technology: Analyzes sentiment and scores its influence, helping you gauge brand perception, and generates share of voice and trend analysis metrics.

Branding