CXL

OCTOBER 7, 2022

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem.

User-Generated 94

User-Generated Communications Entertainment eCommerce 94

Litmus

NOVEMBER 16, 2018

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Over the past few years, we’ve seen a number of talks on creating modular emails for faster production of campaigns.

Direct Mail 70

Direct Mail Email Marketing Communications Marketing Strategy 70

Pam Didner

OCTOBER 22, 2022

Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all. To get started, identify whom you will market to.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Use Insider

APRIL 28, 2023

What is AB testing or split testing in marketing? Often AB testing and split testing are used interchangeably, as the principles and objectives of both are the same. Think of AB testing (or split testing) as a contest where two players face off to test their strength.

eCommerce 52

eCommerce Food User-Generated Market Segmentation 52

Duct Tape Marketing

MAY 18, 2023

21:34] How has AI impacted content production? In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't. And Phil put these principles to test in a set of real life experiments. They were kind of a standard tool, but then social media came along and other stuff came along.

Advertising 93

Advertising Advertisers CRM Education 93

Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. This is where A/B testing comes in. TABLE OF CONTENTS What is an A/B testing tool? This blog post will cover some of the most popular tools and help you figure out which one best fits your needs.

Price 98

Price eCommerce User-Generated Transform 98

Duct Tape Marketing

AUGUST 16, 2023

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. Use a set of tools that took us over 20 years to create. And here's the best part. Look, why create the wheel?

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

Duct Tape Marketing

MAY 25, 2022

11:54] If you looked at these as efficiency tools alone, that would be a great start, wouldn’t it? [12:25] 21:56] Where are your favorite places to find AI tools? [23:15] And so what we tell marketers is you can get there now though, you can go find smarter tools to do what you do. Paul Roetzer (04:36): Yeah.

Transform 91

Transform Marketing Marketers Non-Profit 91

Welcome Software

NOVEMBER 1, 2022

We have Ian Finch , CEO, Jon Seal , Strategy Director, and Andy Pimlett , Product Director for the company. Ian Finch: have expanded, you know, and the products' evolved too. Transcript: Laura Dolan: We have a full house here on the Optimizely Podcast today. We are joined by Mando Group Ltd., one of Optimizely's solution partners.

Transform 40

Transform Management Product Customer 40

Welcome Software

NOVEMBER 1, 2022

We have Ian Finch , CEO, Jon Seal , Strategy Director, and Andy Pimlett , Product Director for the company. Ian Finch: have expanded, you know, and the products' evolved too. Transcript: Laura Dolan: We have a full house here on the Optimizely Podcast today. We are joined by Mando Group Ltd., one of Optimizely's solution partners.

Transform 40

Transform Management Product Customer 40

Duct Tape Marketing

OCTOBER 20, 2021

In this episode, the Founder of Hook Agency, Tim Brown, talks about what he’s learned from building over 100 websites and diving into testing and user data. I've also done a lot of AB testing. I've done user testing, watching users interact with websites and give feedback live. So do the only test on your website.

Price 88

Price CRM SEO Copywriting 88

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Is that a product or is that just part of your own marketing? And it's built into the actual design of the product. 2:48] Has design been a key differentiator for Typeform? [3:23]

CMO 77

CMO PR Marketing Marketers 77

Duct Tape Marketing

APRIL 20, 2023

Key Takeaway: Imperfection is a powerful tool for problem-solving in a rapidly changing world. And really, as somebody who's written and writes about problem solving, I mean, wasn't that basically like it or not an incredible environment to test problem solving? Introducing HubSpot's newest AI tools, content assistant and chat spot.

Finance 67

Finance Retail CRM Marketing Strategy 67

Hubspot Marketing

FEBRUARY 14, 2019

And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. Best A/B Testing Tools.

User-Generated 142

User-Generated Analytics Product Branding 142

Duct Tape Marketing

AUGUST 23, 2023

There's a purpose behind it, and I think if you have a great purpose that goes beyond your product or service, you'll build an everlasting sustainable community. And then when that community creates impact or products or whatever it is, it becomes a movement. This company is a project management tool that invented Ruby on Rails.

Energy 54

Energy Whitepaper Health Transform 54

Duct Tape Marketing

DECEMBER 18, 2019

If you want them to pop, if you want them to represent your products, this is a retouching service to make your images look great. There is a tool called webpagetest.org. It’s not an official Google tool in that sense, but it’s built from the team within Google, to look at page speeds websites. This is John Jantsch.

Retail 40

Retail Whitepaper Analytics Product 40

Kevin Indig

JUNE 26, 2023

Sometimes, answers come in the form of buying or signing up for a product. What excites me so much about CRO is that it sits between marketing and product. It has a strong product DNA because it’s fundamentally about (website) features and user onboarding. Many think CRO is about clever popups and CTA messaging.

User-Generated 91

User-Generated Price SEO Product 91

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? One of the things I’ve been thinking about quite a bit is this difference between AI tool usage for drafting versus crafting.

User-Generated 96

User-Generated Whitepaper Product B2C 96

Orbit Media Studios

FEBRUARY 28, 2024

For some clients, we do AB testing after the site is live.” And beware of over-reliance on web design tools and pre-made templates. Some web companies have done the research, know the standards and use the tools. Can I get a demo of the tools? They want you to test drive before you buy.

User-Generated 90

User-Generated Analytics SEO Communications 90

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. Even with this consistent audience engagement, it’s important for nonprofits to test their own best times to post.

Finance 117

Finance Education Social Media Marketing Transform 117

Duct Tape Marketing

MAY 24, 2023

It is important to test with different social media content and formats to see what works better for each specific brand, but the key takeaway is to keep being authentic. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't. But overall test all types of different content.

CRM 81

CRM B2C Whitepaper Management 81

Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. And as a platform for discovery of brands, products or services, it’s important to get high-quality photos and content in front of potential consumers’ eyes at the right time. Worst days to post on Instagram for Consumer Goods: Saturdays.

Finance 125

Finance Food Education Social Media Marketing 125

Welcome Software

JUNE 2, 2023

Experimentation is not just about running tests; it's about learning from those tests and driving change. By testing new ideas and approaches, organizations can learn what works and what doesn't, and make data-driven decisions to improve processes, products, and services. Some might be better; some might be worse.

Transform 40

Transform eCommerce Place Product 40

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Shameless plug of course for Unbounce is that our Smart Builder product does exactly those same things that the Meta product will do for their social ads.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

DirectMail2.0

FEBRUARY 26, 2024

You do have some really super-focused sessions on how to be really successful with your product, which I actually want to get into in our next segment. not just the product, but the company itself is one that I have always respected since the days I first met all of you for these reasons. to help you sell this product.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Moz

FEBRUARY 21, 2021

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on. With a tool such as Copy.ai , you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

SEO 66

SEO Transform User-Generated New Technology 66

Moz

SEPTEMBER 2, 2019

With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. Determined to take advantage of this, he made a list of the top products most likely to sell online and settled with books because of their low cost and high demand. Enter the power of SEO.

Shoppers 55

Shoppers Price SEO Real Estate 55

Litmus

DECEMBER 5, 2018

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test. How big can the gains be? their emails generate 20% more revenue.

Email Marketing 56

Email Marketing Analytics eCommerce Branding 56

GrowMatik

OCTOBER 11, 2021

Let’s say you’re planning to create hype around a newly launched product. You should probably track the click rates of the email announcing the new product. Above is an example of a cart abandonment email that is triggered by a customer leaving a product in their shopping cart without completing the purchase. reallygoodemails.

Customer Acquisition 52

Customer Acquisition Marketing Marketers User-Generated 52

Rock Content

FEBRUARY 13, 2018

Or are they developed over time, forged into great content marketers through tough content ideation sessions, countless AB testing trials, endless rounds of edits, and a sheer determination to succeed at all costs. Does your team have the right tools and people power in place today as you scale up your content efforts next quarter?

Content Marketing 45

Content Marketing eBook Whitepaper Marketing 45

Duct Tape Marketing

AUGUST 8, 2019

Transcript of Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing. So I love that we’re running these long form experiments and really just testing weird little things to see if they really work or not. We start the test and run it. Back to Podcast. Transcript.

Social Media Marketing 53

Social Media Marketing Management User-Generated Entertainment 53

Duct Tape Marketing

MAY 23, 2017

John: “Continuous optimization is a by-product of caring.” You walk in there and they make the donut, they take it fresh out of the oil and every single one gets hand decorated and if it doesn’t look like it’s exactly perfect to share on Instagram or Facebook or Yelp or Google Maps it gets thrown away okay.

Shipping 35

Shipping Retail Entertainment Transform 35

Duct Tape Marketing

OCTOBER 12, 2022

When you're finding out about a product, you're sort of in the research phase. Businesses that test and learn, pivot and push and do it all again next quarter with customizable hubs and tools that you can add or subtract as you grow. Jay Baer (18:49): Ab I mean, literally, yes, that is the lesson.

Customer 82

Customer Non-Profit Price Customer Journey 82