Jeff Bullas

DECEMBER 2, 2022

In the span of a year or two of starting my online business my website traffic passed 5 million views per year and my followers and subscribers grew to over 1 million. Two ways to get attention and traffic. Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free).

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Many SEOs use Search Console to measure organic search traffic. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Rock Content

APRIL 5, 2023

Pro: Advanced SEO Functionalities One of the ways in which the algorithm works is by pulling relevant, high-traffic keywords from the web and adding them to your blog post. Including high-traffic keywords throughout the text can help your content rank higher in SERPs and become more visible on social media.

Product 74

Product SEO Place Branding 74

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Jeff Bullas

DECEMBER 13, 2022

But the leads’ expectations and product features weren’t a match. A SaaS platform needed more organic leads to sign up for their product and opted for content marketing. As a result of their efforts, their traffic increased by 245%, and conversions shot up by 508%. Be smart with it. Your product is different.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Unbounce

SEPTEMBER 29, 2023

For example, a sudden traffic surge might be due to a new PPC campaign , a shoutout from a renowned influencer on Instagram, or even a seasonal event. This could be your homepage , a product page , or any other page the user lands on after clicking a link or ad. Unbounce’s Smart Traffic was born for situations like this. (No,

Analytics 111

Analytics Transform Digital Marketing Management 111

Hubspot Marketing

SEPTEMBER 5, 2022

Goal 2: Driving website traffic. Goal 2: Driving Website Traffic. Getting more traffic to your website from social media sources can help boost lead generation and sales conversion. Percentage of overall traffic from social media. Bounce rate of social traffic (how many users visit but don’t stay).

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hubspot Marketing

MAY 1, 2024

The SMART goal framework is the perfect framework to apply to reach your big and small goals. The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound Let’s examine each letter so that you understand how to structure your goals for maximum achievement. Think of them as your plan for success!

Management 94

Management Promotion Thought Leadership Education 94

Search Engine Land

APRIL 15, 2024

Example Initial goal: Write a blog post about our eco-friendly kitchen products. Because a higher ranking will lead to more organic traffic to our site. Second analysis: I want more organic traffic. Because increased traffic can lead to more customer engagement and brand recognition.

Customer loyalty 122

Customer loyalty SEO User-Generated Product 122

Search Engine Land

JANUARY 17, 2023

Some of the things my agency checks for include making sure that: All products are categorized properly. Titles and descriptions feature keywords and search terms related to a product. I’ve seen many Performance Max campaigns with several asset groups targeting different audience signals, but with the same creative or products.

Retail 99

Retail Non-Profit Advertising Advertisers 99

Search Engine Land

FEBRUARY 14, 2024

This information enables businesses to customize their marketing, products, and support to enhance the customer experience. Awareness of need The funnel starts with the awareness stage, where potential customers first encounter your brand or products. Tactics include optimizing product pages and enhancing the overall user experience.

Customer Journey 106

Customer Journey eCommerce SEO Customer 106

Search Engine Land

NOVEMBER 2, 2023

In semantic search, success tends to be a product of sustained effort. Many of us were introduced to the SMART goals approach during our educational years. Since many of you are already acquainted with the SMART framework, I will devote the majority of my discussion to newer frameworks and insights that might be novel to you.

SEO 111

SEO Promotion eCommerce Digital Marketing 111

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Performance will take off if you lean in on its machine learning and smart algorithms. Product feed As always, a strong data feed is critical to success with Shopping campaigns.

eCommerce 142

eCommerce Retail User-Generated Advertising 142

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. search for products and brands. Google processes over 8.5

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Search Engine Land

OCTOBER 30, 2023

This is the path of least resistance for content production, and on the surface, it seems an attractive proposition with some huge SEO opportunities. Today, it is easy to look at generative AI and believe these tools provide an opportunity to create lots of content quickly and grab a greater slice of organic search traffic.

SEO 126

SEO Communications Promotion Content Marketing 126

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Customer 95

Customer eCommerce Analytics Retail 95

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. Turn Top-of-the-Funnel Content into a Lead Generation Tool Semrush is all about helping you drive traffic. To 10x your ROI! And it works!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Search Engine Land

MAY 24, 2023

By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding. The query matching was too general, and traffic quality was often subpar.

Search Marketers 107

Search Marketers Advertising Advertisers Marketing 107

Unbounce

MARCH 17, 2022

If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers. Stock images are often better than no images on a website, but they don’t show customers what your brand and product really are. Looking for more inspiration for your brand story? Use real images.

Branding 140

Branding Copywriting Communications Product 140

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Backlinko

APRIL 23, 2024

Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. The revised tone helps attract the customers who will benefit the most from their products. Amazon Amazon wants its caring tone to demonstrate that Alexa Smart Home is much more than nice-to-have technology.

Real Estate 81

Real Estate SEO Communications Fashion 81

Hubspot Marketing

SEPTEMBER 26, 2023

The model features highly advanced speed and capability, powering the company’s search experiments and 25 other products. For example, traffic engineers are using Google AI to improve traffic flow in cities such as Bangalore and Rio de Janeiro. The models are making traffic lights and traffic flow far more efficient.

User-Generated 110

User-Generated Education Product Management 110

Sprout Social

NOVEMBER 11, 2021

After interacting with a user in Sprout’s Smart Inbox, you can link existing Salesforce users to new contacts via social. Once a lead has been created or a contact linked, you can see Salesforce Contact and Case info related to this specific user directly from the reply layer in Sprout’s Smart Inbox. Social commerce.

Management 123

Management Gen Z CRM Shipping 123

Use Insider

JUNE 14, 2021

How to build a product detail page that converts. Write a “show, don’t tell” product description. Product description gives customers information about your product, what it is, and how it solves their problems. A product detail page is powerful when done right. Use enhanced content to showcase your products.

Product 52

Product Shoppers Shipping Retail 52

Hubspot Marketing

JUNE 19, 2023

Conversion AI Alternatives Smart Copy Source Smart Copy, formerly known as Snazzy AI, can create landing pages, Google Ads, taglines, product descriptions, meta descriptions, and more. Writers can best use Smart Copy for landing pages and websites, digital ads, emails, e-commerce, and branding. Target audience profiles.

Price 106

Price User-Generated SEO Copywriting 106

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data. If you follow a margin-specific ROAS approach (e.g.,

eCommerce 98

eCommerce Fashion Retail Price 98

Hubspot Marketing

APRIL 28, 2023

Without a CTA, potential leads and customers may struggle to find the correct path to buy a product or sign up for a service or list. This allows people to click through to read any post instead of scrolling down on the homepage, In turn, the post itself gets credited with its own traffic, not the homepage.

Promotion 139

Promotion Place Product Customer 139

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Registered merchants can access advanced features like tagging products in a lifestyle photo.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Search Engine Land

NOVEMBER 8, 2023

With the majority of consumers turning to search engines to find local products and services, optimizing your online presence for local searches can significantly impact your business’s visibility, credibility, and ultimately, its success.

SEO 111

SEO User-Generated Education Digital Marketing 111

Digital Marketer

APRIL 4, 2024

The Industry’s Most Comprehensive Paid Traffic Certification For The Post-Privacy World Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today. Do My Facebook Ads Actually Contribute to My Goals?

Price 96

Price Advertising Advertisers Key Performance Indicator 96

Search Engine Land

NOVEMBER 9, 2023

Amazon As the go-to online marketplace, optimizing Amazon product listings is essential for ecommerce businesses. Similarly, you can have the best product out there but if no one can find it on Amazon, it doesn’t matter. Backend search keywords are essentially the meta keywords for a product listing.

SEO 117

SEO PR Transform eCommerce 117

Neil Patel

JUNE 11, 2021

Such marketing objectives often use a popular method of goal setting known as SMART. SMART stands for: Specific Measurable Attainable Relevant Timely. You should tailor your SMART goals to your unique situation, but here’s an example to get you restarted on your marketing objectives: Smart Goal Structure.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Search Engine Land

JANUARY 12, 2023

These sources fuel audiences like: In-market : Displays a strong probability of being interested in the product or service. Native audiences are built into smart bidding and represent a big reason to delegate bids to ad networks. Website traffic/conversions provided user consent is secured. Locations visited.

User-Generated 96

User-Generated Law Advertising Advertisers 96

Hubspot Marketing

MAY 30, 2022

From product marketing and website redesign to content marketing and events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending. SMART Goal Matrix. Start with these SMART goal planning templates. Leads and Traffic Goal Calculator. Google Ads Campaign Tracker.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

JUNE 23, 2020

Most households have numerous smart devices, from cellphones and speakers to cars and even entire homes. Globally there are currently around 9 billion smart devices. As we collect more data about our customers and their behaviors, it means we can learn how to create better products and services to meet their needs.

Manufacturing 145

Manufacturing Marketing Marketers Advertising 145

Search Engine Land

SEPTEMBER 6, 2023

When websites establish smart connections between their content pages, especially those with similar subject matter, they can gain recognition as authoritative sources. This grouping of related content helps search engines grasp context and relevance, enhancing organic search visibility and increasing website traffic.

SEO 139

SEO Digital Marketing Health Social Media Marketing 139

Digital Marketer

NOVEMBER 27, 2023

Turn Products Into Profit , Browsers Into Buyers , & Past Purchasers Into Life-Long Customers. Benefit from enhanced production optimization, cost reduction, and improved security. Access music, podcasts, reminders, and smart home controls effortlessly. Stay connected with up-to-date traffic and weather information.

Retail 90

Retail Transform Finance eCommerce 90