Marketing Insider Group

JANUARY 6, 2025

Depending on the nature of your product, you may need to consider physical retail stores, online marketplaces, and other outlets in addition to your own website. Promotion Finally, you will need to consider the promotional channels you integrate into your marketing strategy.

Product 67

Product Price Marketing Marketers 67

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. SEO and PPC: Increases visibility and attracts high-quality leads.

Management 99

Management Marketing Marketers CRM 99

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions.

SEO 52

SEO User-Generated Analytics Transform 52

Backlinko

APRIL 29, 2025

This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success.

eCommerce 89

eCommerce Food Shoppers Retail 89

Backlinko

JANUARY 24, 2025

Crutchfield Crutchfield is a large electronics retailer specializing in audio, video, and car tech. Theyre a perfect mix of SEO and user experience (UX). It ticks all the big mobile SEO boxes. Takeaways Prioritize user experience: Focus on customer needs to help boost conversions and SEO. Focus on these three. Study them.

eCommerce 101

eCommerce Shoppers Transform User-Generated 101

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing. They need to quickly convey how a product functions and its main features.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

SEPTEMBER 18, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.” Tailor your content and promotions to these insights.

Customer 70

Customer Key Performance Indicator CRM Management 70

SocialPilot

APRIL 1, 2025

Most companies invest time and resources in SEO tricks, attempting to rank in these top positions. Focus on Local SEO : Most voice searches are location-based. Leverage the posting feature to promote your current deals, new product releases, special promotions, or significant announcements right on Google Search and Maps.

Food 72

Food Marketing Marketers Promotion 72

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion. Moderators manage many communities and ban obvious spam or promotional materials.

Branding 78

Branding Gen Z Pharmaceutical Health 78

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased. Paid profiles and promotional features can increase costs for businesses.

Real Estate 66

Real Estate Customer Food User-Generated 66

SocialPilot

JUNE 19, 2025

The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion. Tips to Make Live Streams Perform Better Promote ahead of time: Schedule your live and tease it on all channels. Promote the contest across multiple channels for wider reach.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. Search Engine Optimization (SEO) : Optimize website content to improve visibility in search engine results, thereby attracting more organic traffic. Automotive marketing doesnt have to be a drag.

Advertising 59

Advertising Advertisers Shoppers Transform 59

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Exposure Ninja

MAY 16, 2025

We sat down with Andrew Tuxford , Head of SEO at Exposure Ninja , to break down the causes behind a gradual or sudden drop in website traffic and what you can do to fix it. SEO Neglect Letting your Search Engine Optimisation (SEO) slide doesn’t always have instant consequences but over time, it chips away at your visibility.

User-Generated 52

User-Generated SEO Analytics Retail 52

SocialPilot

MAY 29, 2025

Since YouTube videos often appear in Google search results, they can bring in buyers without the need for constant promotion. Business owners searching for office spaces, retail properties, or investment deals often use the platform to find professionals. Commercial Property Insights: Helping businesses find office or retail spaces.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

Buffer Marketing

MAY 6, 2025

When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. Improve TikTok SEO TikTok is a search engine too. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

Fashion 74

Fashion Food Entertainment Health 74

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Consider offering special promotions or discounts to incentivize customers to make a purchase during the holiday season.

Customer 97

Customer Retail eCommerce Shoppers 97

Sprout Social

APRIL 3, 2025

For example, UK fashion brand Lucy & Yak have over 700k followers and promotes inclusive, relatable content that directly targets their audience. Hashtag strategies and Instagram SEO: An evolving approach Instagram still uses hashtags, which means brands need them to be seen by the right UK users. engagement rate.

Gen Z 96

Gen Z Branding Food Fashion 96

SocialPilot

FEBRUARY 12, 2025

” This works great in restaurants, retail stores, or service businesses where you have face-to-face interactions. Promote Your Facebook Review Page (Make It Visible!) Did you know businesses that actively promote their review page see 4x more reviews than those who dont? Simply say, “Wed love to hear your thoughts.

User-Generated 52

User-Generated Price Management Customer loyalty 52

Buffer Marketing

APRIL 15, 2025

You aren’t charged a penny whether you want to create an account, post content, interact with other people, or promote your business. Instagram is free for everyone — the only requirement is you have to be over 13 years old. Is Instagram available on desktop? Finally, you can choose between a creator or business account.

Shipping 77

Shipping Product Place Branding 77

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. They act as LinkedIn’s version of SEO Tags. Great for thought leadership or SEO-style positioning.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Sprout Social

MARCH 31, 2025

Content type, video SEO , audience demographics and business location are just a few other factors to consider if you’re looking to get more views and engagement. Retailers and brands must use social media algorithms to their advantage. Industry is just one factor that plays into the success of your social posts.

Food 91

Food Retail Education Analytics 91

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Well, in some cases, your ideal keywords are already dominated by other sites that have entrenched SEO efforts and backlink profiles. SEO-optimized landing pages.

SEO 145

SEO Finance Transform Promotion 145

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? The answer is deceptively simple: optimize your local search engine optimization (SEO) strategy. Let’s dive into critical areas and explore the best ways to enhance your B2B local SEO strategy. What is B2B Local SEO?

SEO 145

SEO B2C Food Entertainment 145

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 126

SEO User-Generated Shoppers Retail 126

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Search Engine Land

NOVEMBER 22, 2023

How this prompt could be improved You are a veteran-owned retailer that sells unique high-quality minerals, crystals, and handcrafted jewellery sourced from around the world. Context) You are a veteran-owned retailer that sells unique high-quality minerals, crystals, and handcrafted jewellery sourced from around the world.

Promotion 105

Promotion Transform Energy Retail 105

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertising 98

Jeff Bullas

MARCH 14, 2023

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. What is an affiliate marketing program?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketing 246

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. Williams-Sonoma, Inc.”), French press coffee maker manufacturer Bodum sued their former retail partner Williams-Sonoma under similar circumstances. Doorway pages might seem like a nebulous concept for some marketers to grasp. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Hubspot Marketing

DECEMBER 17, 2019

Use Google Posts to promote sales, events, news, products, and special offers to entice both foot traffic and the now-elusive site click. Make sure you have an enticing image that includes a CTA button. and will go a long way toward reinforcing your client's authority and reputation.

SEO 145

SEO Real Estate eBook Retail 145

Search Engine Land

JUNE 14, 2024

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? These methodologies are adaptable to almost any field, including SEO. However, that method is not the best for keeping up with the fast pace of SEO and digital trends.

Brand Management 87

Brand Management Management SEO Branding 87

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO.

Retail 145

Retail User-Generated SEO CRM 145