illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). For instance, an eCommerce clothing retailer might recommend matching accessories or similar styles to previous purchases, making it easier for customers to find what they love. This can look like a series of emails or a single email.

Email Marketing

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Order and inventory management One in three brand leaders say rising shipping costs and an inability to maintain inventory levels impede growth.

eCommerce

Martech

JULY 14, 2025

For example, if a consumer is looking at a specific product, the agent might suggest complementary items or alert them to ongoing promotions. For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration.

Product

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences.

Advertisers

Hubspot Marketing

OCTOBER 29, 2024

The goods are then sold to consumers at retail price for a profit. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. Think of them as retail platforms designed just for businesses rather than consumers. I personally love its branding and messaging.

eCommerce

Sprout Social

JULY 18, 2025

With it, the holiday usually brings a boom in retail spending. It’s no surprise that many e-commerce retailers factor the holiday into their social strategies. With that in mind, e-commerce brands typically tailor their content to leverage this spending frenzy, showcasing countdowns and promoting their products, discounts and offers.

Retail

Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Black Friday 2024 reflects a retail landscape in transition.

Transform

Welcome Software

DECEMBER 4, 2024

The next keeps asking you to go to the checkout page to know the shipping charges. You might decide to order it directly through an online retailer. In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times. Frustrating, right? The challenge?

Management

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Which sitelink was most popular?

Market Segmentation

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. The power of cute Yes, this retailer sells matching dog and human outfits.

Gen Z

Backlinko

MARCH 26, 2025

A “free shipping” message might get more clicks, but “handcrafted quality” might attract buyers who convert. Your ad should emphasize pricing, fast shipping, or size availability. For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10

Price

Backlinko

JANUARY 24, 2025

Crutchfield Crutchfield is a large electronics retailer specializing in audio, video, and car tech. And heres why that matters: It shows theyre more than an online retailer. Sephora Sephora is a global beauty retailer with a wide selection of products. It detects the customers location and updates shipping details automatically.

eCommerce

SocialPilot

FEBRUARY 6, 2025

Better Business Bureau (BBB) The Seal of Trust for Any Business The Better Business Bureau (BBB) is a nonprofit organization dedicated to promoting ethical business practices and trust between businesses and consumers. BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased.

Real Estate

Hubspot Marketing

FEBRUARY 4, 2025

With it, you can provide up to 10 images and videos for the system to choose from, but this format is currently only available for sales or app promotion ad objectives. There isnt much here, but you can use it to include extra little details you want people to know like free shipping or offer ending soon! More on that here.)

Real Estate

Whos Mailing What

JUNE 26, 2025

Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. Automotive … retail. Because of their unique shapes, CMM pieces are required to be drop shipped to each end user’s DDU or local post office for hand sorting by the carriers.

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Sprout Social

MAY 12, 2025

Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. One of Australias largest book retailers, Dymocks, has capitalised on the success of #BookTok in its TikTok marketing. One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z

Campaign Monitor

MAY 27, 2025

Its focus on online stores with features like product reviews, abandoned cart recovery, and web push notifications makes it a solid choice for many retailers. With its focus on behavioral segmentation and real-time workflows, Drip helps online retailers drive conversions and repeat purchases.

eCommerce

Welcome Software

AUGUST 23, 2024

Industry-specific: Tailored tests for different sectors Retail Product images: Compare lifestyle shots against studio images. Shipping thresholds: Test different free shipping minimums. Travel Loyalty tier promotion: Test highlighting flights that upgrade loyalty status.

User-Generated

Buffer Marketing

APRIL 15, 2025

You aren’t charged a penny whether you want to create an account, post content, interact with other people, or promote your business. Let’s say your audience often asks you about your product’s shipping timelines. Instagram is free for everyone — the only requirement is you have to be over 13 years old.

Shipping

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? Luxury retailer Net-a-Porter offers VIP customers the ability to revisit their first order in a sleek, digital style memory scrapbook, spotlighting their first order with tailored outfit ideas.

B2C

Martech

MAY 27, 2025

For apparel, 43% are waiting for sales or promotions. 47% are delaying the purchase of high-ticket items (over $200) until necessary, 44% are waiting for sales or promotions and 30% are switching to less expensive brands. Retailers will likely see the most acute effects as production costs increase dramatically for overseas production.

Branding

Sprout Social

AUGUST 3, 2020

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail

Search Engine Journal

AUGUST 31, 2021

Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns. The post Google Adds New Shipping & Return Annotations in Search Results appeared first on Search Engine Journal.

Shipping

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. View this post on Instagram. ????Research

Retail

Neil Patel

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed.

Shoppers

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. Advertise Online-Only Sales.

Shipping

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion

Buffer Marketing

APRIL 12, 2023

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.

Retail

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. ” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., For an online shoe retailer, it’s the average shopping cart amount. Free 30-Day Trial.

Promotion