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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Drops: 7am PT & 3pm PT on 9/13 & 9/14; 25K codes avail.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

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Top 9 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

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Top 10 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing 101
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Mastering SEO in the Age of AI

Duct Tape Marketing

So I think that it will be more of an add-on feature for who knows how many months or even years. In fact, if let's say, if Handful, I've got the publisher is O'Reilly, and so I can't just give away copies of the book, just add infinitum. But I did get permission from my publisher to give away a handful of copies.

SEO 61
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And you know, you hear all these names, you probably see the ads for, and what they're doing is using a, the tool called G PT three or an underlining platform called G P T three, which is made by open AI.