Hootsuite

JANUARY 18, 2024

And we’re here to say that we couldn’t be more proud of you. More than 4.95 Find more eye-popping stats about social media here !) So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

OnPassive Marketing

NOVEMBER 24, 2023

Additionally, we’ll provide several tips and resources for marketers to stay informed about the latest developments in AI for marketing that captivate audiences and maximize engagement. This data empowers businesses to refine their offerings and respond to customer concerns more effectively.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business.

SEO 111

SEO PR Entertainment Health 111

Buffer Marketing

JUNE 5, 2023

For the past four years, my team of six and I have collectively spent about 20 to 25 hours a week creating and curating free resources for small business owners that we share on our social channels , email newsletter , and blog. We have over 7,000 followers across our social channels, and about 5,000 subscribers to our newsletter.

Price 98

Price Digital Marketing Promotion Customer 98

Buffer Marketing

APRIL 22, 2024

With a growing number of social media outlets to consider, you’ll want to gain a rough understanding of each. Facebook has a good reputation for being one of the more affordable options in the world of “paid social” (and the data agrees ). But here’s the truth: You can (and should) post more than you think.

Thought Leadership 103

Thought Leadership Real Estate User-Generated Food 103

Search Engine Land

FEBRUARY 16, 2024

They are just as interested in making sales, if not more so, than the sellers themselves. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

NOVEMBER 21, 2023

Test giveaways like newsletters, event guides, etc., Extend the content journey Especially for educational content, it can be more effective to convince visitors to spend more time elsewhere on the site before asking them for any information. SUBSCRIBE See terms. especially those related to the content on the page.

Real Estate 131

Real Estate SEO Education Analytics 131

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Identify n-grams Discover n-grams within titles, meta descriptions, content, and anchor text to gain insights into content composition and relevance.

Transform 131

Transform SEO User-Generated Whitepaper 131

Buffer Marketing

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income. Why use Revue?

eCommerce 124

eCommerce Analytics Promotion Advertising 124

Search Engine Land

SEPTEMBER 8, 2023

Stay front and center Gaining awareness is essential, but it will be for naught if people don’t remember you when it counts. You’ll want to capture users as they gain initial awareness by browsing the website or engaging with your ads, then create audiences based on these actions. Get the daily newsletter search marketers rely on.

Advertising 131

Advertising Advertisers Transform Analytics 131

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. This type of software is much more reliably trustworthy than other certain black hat Instagram automation techniques. What are automated DMs?

Analytics 131

Analytics Shoppers Communications Shipping 131

Search Engine Land

NOVEMBER 22, 2022

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital.

SEO 138

SEO Branding Search Marketers Marketing 138

Campaign Monitor

APRIL 14, 2022

Despite being VP of marketing at SparkToro , a classically trained chef, and the past host of the Growth Machine Marketing podcast , Amanda Natividad had trouble growing her newsletter following. When she started The Menu , she had more enthusiasm and ambition than subscribers. Amanda promoting her newsletter on Twitter.

Logistics 88

Logistics Promotion Food Marketing 88

Martech

MARCH 9, 2022

At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision. So you end up running more.”.

Marketing Automation Platform 133

Marketing Automation Platform New Technology Digital Marketing Place 133

Search Engine Land

JANUARY 18, 2024

Be creative and resourceful in the way you’re engaging your audience. Do a periodic zoom-out Focusing on incremental growth and performance gains in the day-to-day is easy and comfortable. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on. There could be major (e.g.,

User-Generated 113

User-Generated PR Advertising Advertisers 113

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Surface statistically significant opportunities: Some search terms need more data before they are actionable. Get the daily newsletter search marketers rely on.

User-Generated 115

User-Generated Advertising Advertisers Management 115

Search Engine Land

JANUARY 22, 2024

He gained over a million monthly visitors. When I hear your idea, I gain knowledge without diminishing anything of yours. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. A world where we gain information from databases. An SEO copied a sitemap. But is this true?

SEO 117

SEO Education Branding Advertising 117

Search Engine Land

AUGUST 29, 2023

Customer insights: A strategic approach We gain a significant advantage when we go beyond traditional keyword research and prioritize understanding customers. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. The following are alternative ways to gain insights to shape your future content strategies.

SEO 97

SEO Customer Finance Product 97

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 97

Gen Z Branding Influencer Marketing Fashion 97

Search Engine Land

MARCH 4, 2024

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics. This article examines the nuanced relationship between A/B testing and SEO.

SEO 114

SEO Analytics Management Product 114

SmartBrief - Marketing

FEBRUARY 11, 2024

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website. By emphasizing the word “explore,” it implies a more interactive and immersive shopping experience.

Email Marketing 93

Email Marketing Food Retail Communications 93

Search Engine Land

SEPTEMBER 19, 2023

Another great resource is customer reviews of the products or services you’re disrupting. These will help you isolate even more pain points. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. And if you do it right, you’ll be more than the team that brought “the new {competitor}” to market.

New Markets 132

New Markets SEO Energy Inbound Marketing 132

AWeber

DECEMBER 21, 2022

Every holiday is an opportunity to make more sales — and New Year’s is one of the best. You provided a ton of value to your audience this year — whether in your newsletters, on social media, through creating new products, or with educational resources like ebooks and videos. Offer a seasonal discount. Reward loyal customers.

Customer loyalty 111

Customer loyalty Fashion Marketing Marketers 111

AWeber

DECEMBER 14, 2022

Creating a killer lead magnet is one of the best ways to get more email subscribers. A lead magnet is something you give people when they subscribe to your email list. It just needs to be something your subscribers are willing to exchange their email address for. What’s a lead magnet? A lot of people struggle with this.

eBook 105

eBook Shipping eCommerce Copywriting 105

Marketing Insider Group

JANUARY 29, 2024

Add in specific details about the webinar, like key speakers or unique insights attendees will gain. Then, add real customer feedback or specific success stories to make it more relatable and trustworthy. ChatGPT can assist in creating newsletter content that’s both informative and captivating.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Search Engine Land

FEBRUARY 13, 2024

Brand awareness plays an important role in this stage because people are more likely to trust a brand if they’ve heard of them before. Video campaigns (more informative, like tutorials or demos). Display campaigns (using more refined interest targeting). Business email address Subscribe Processing. Shopping campaigns.

Non-Profit 115

Non-Profit User-Generated Customer Journey Advertising 115

Martech

APRIL 20, 2022

But more than that, it’s reemphasized the need to be buyer-first. ” Even though more brands are adopting new digital strategies, many face difficulties aligning a buyer-first perspective with all of their departments — specifically with marketing and sales. Get the daily newsletter digital marketers rely on.

Target Market 134

Target Market Digital Marketing Branding Customer 134

Martech

JULY 27, 2022

To evaluate the suitability of an MPM for your organization, do a comprehensive assessment of business needs, staff capabilities, management support and financial resources. Is your organization ready for a marketing performance management platform and ready to act on the insights gained by such a system? Processing.Please wait.

Management 96

Management Marketing Marketers Analytics 96

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Thus, this CTR study signifies that ranking higher means more traffic. Get the daily newsletter search marketers rely on.

eCommerce 81

eCommerce PR Real Estate SEO 81

Search Engine Land

APRIL 5, 2024

Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. Dig deeper: 10 things to eliminate from your life to be more productive at work 4. Business email address Subscribe Processing. See terms.

SEO 118

SEO Marketing Marketers New Technology 118

Buffer Marketing

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

Fashion 94

Fashion Food Entertainment Branding 94

Hubspot Marketing

AUGUST 21, 2023

Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As a YouTube creator, your primary goal is to attract viewers and turn them into subscribers, often using your channel description. Include links, additional resources, links to other videos and playlists, etc.

Millennials 98

Millennials Real Estate SEO Product 98

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 Hashtags help Instagram categorize your content and get it discovered by more people who may be interested in a topic.

Real Estate 94

Real Estate Transform User-Generated Education 94

Search Engine Land

AUGUST 17, 2023

However, recently at MozCon, SEO thought leader Lily Ray made an excellent point: there are actually a lot more intents. Informational intent Informational search intents define search queries that indicate a user who wants to gain further knowledge about something. Get the daily newsletter search marketers rely on.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Vertical Response

NOVEMBER 13, 2023

When people are familiar with your blog and find value in your content, they are more likely to visit your site directly. Direct traffic is a strong indicator of a loyal audience, and it presents an excellent opportunity for email marketers to engage with their subscribers and promote their products or services.

Transform 45

Transform Email Marketing User-Generated Digital Marketing 45

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. Sure, it has speed, but creating high quality content takes more than quickly stringing words together. Read more about our work with Nutanix here.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. Many webmasters injected thousands of keywords per page in the interest of getting more search traffic than was fair. Surprisingly, a new coding syntax was adopted instead of just using meta tags more extensively. Get the daily newsletter search marketers rely on.

SEO 106

SEO User-Generated Advertising Advertisers 106