AWeber

AUGUST 17, 2023

It was about how to grow your business with more and better reviews. I thought it would make a great blog post, so I did some keyword research (which I do for all my blog posts) and found there was a good search volume for “how to get Google reviews”. That’s where repurposing content comes into play.

Copywriting 67

Copywriting Email Marketing Education Marketing Plan 67

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  Life as a creator can occasionally be a little… lonely.

Gen Z 96

Gen Z Branding Influencer Marketing Fashion 96

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. The ones who just post… anything and everything. But that is the exception, not the rule.

Pharmaceutical 122

Pharmaceutical Thought Leadership B2C Social Media Marketing 122

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Health 98

Health Management Branding Customer 98

Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

Gen Z 84

Gen Z Affiliate Marketing User-Generated Law 84

Buffer Marketing

SEPTEMBER 18, 2023

Its decentralized nature comes from the AT Protocol , developed by the Bluesky team, and provides transparency into how the app was built and works. User control over timelines and content moderation : Bluesky emphasizes user autonomy, allowing you to dictate your feed and how content is moderated. Here are some of them.

Promotion 128

Promotion Energy Communications Customer 128

Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. Social media and AI are two of the most revolutionizing technologies of the last few decades. This is where AI thrives. But that's not all.

Transform 110

Transform Social Media Marketing User-Generated Management 110

Buffer Marketing

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed.

Transform 121

Transform User-Generated Thought Leadership Copywriting 121

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users create posts in topic-based communities — called subreddits — and interact in comment threads.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Search Engine Land

OCTOBER 3, 2023

Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? When and how to use it. Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Why it matters for lead gen campaigns.

CRM 113

CRM Advertising Advertisers Customer Journey 113

Hootsuite

NOVEMBER 23, 2020

Sharing curated content shows you care about providing information and resources rather than just building your list and making sales. Sharing curated content shows you care about providing information and resources rather than just building your list and making sales. What is curated content? Provide value to your followers.

Social Media Marketing 145

Social Media Marketing Content Marketing Management Marketing Plan 145

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. For companies looking to offer a professional service, B2B or publishing companies, LinkedIn is another great way to grow your following. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. and understanding how these elements form grammatically correct sentences.

Transform 130

Transform SEO User-Generated Whitepaper 130

Hubspot Marketing

SEPTEMBER 26, 2023

T here is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we'll cover what link baiting entails, its benefits, and how to do it the right way. For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.

Entertainment 83

Entertainment Marketing Marketers Customer loyalty 83

Search Engine Land

AUGUST 29, 2023

As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team. Foster communication across locations.

SEO 133

SEO Management Communications Food 133

Hubspot Marketing

AUGUST 15, 2023

Let's start with some information about how this new feature will work. How Apple's Email Privacy Protection Feature Works After updating an iOS device to iOS 15, upon opening the Apple Mail app you will see a popup asking whether you'd like to "Protect Mail activity." What does that mean for you? Take stock of current processes.

Email Marketing 111

Email Marketing Digital Marketing Product Place 111

Buffer Marketing

NOVEMBER 7, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. Reflecting on her past projects and assignments, she noticed that writing was a common thread. Her growth path, however, has been pretty uncommon.

Energy 114

Energy Non-Profit Logistics Price 114

Search Engine Land

MARCH 8, 2024

I think lots of SEOs haven’t made the connection that when websites are visited and indeed through all of our digital actions, whether searching on Google or posting on social media, we are creating carbon emissions as well as using up valuable natural resources like water – especially when considering the environmental costs of using AI.

SEO 126

SEO Energy Manufacturing Education 126

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing. So, let’s uncover the deeds to master the art of influencer marketing on Twitter with a step-by-step guide and anticipated trends to keep you on top.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview.

Management 103

Management Social Media Marketing Communications Analytics 103

Sprout Social

MARCH 8, 2021

Monitor topics that are most relevant to your brand and ensure you have the resources to enable you to move quickly. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that? For any content creator, there’s a lot to like about the concept of newsjacking.

Place 126

Place Retail Price Branding 126

Backlinko

MARCH 25, 2024

Semrush’s Keyword Manager makes it easy to generate cluster ideas and see how topics relate. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. 1 SEO software of choice? If you’re just looking for one tool, go with Semrush. We spend about $10,000 a month on a Semrush subscription. Let’s get started.

SEO 96

SEO Price User-Generated Analytics 96

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Here is their advice for someone looking to grow in the field. Social media is still a relatively new field, having risen to prominence in the past two decades. What is a social media executive? This couldn’t be more wrong.

PR 107

PR Social Media Marketing Management Analytics 107

Buffer Marketing

MAY 8, 2024

  Let’s get into how affiliate marketing works, how you can join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.   As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love.

Affiliate Marketing 68

Affiliate Marketing Marketing Marketers User-Generated 68

Businesses Grow

JANUARY 3, 2023

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. If we assign a project, how will we know if students are “cheating” by using the calculator? It’s taking the heart and soul out of our work,” she proclaimed.

Education 144

Education Communications Product Branding 144

Hootsuite

MAY 6, 2024

Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. Keep reading to learn about the different types of social inbox tools and pick the best one for your business.

CRM 78

CRM Price Communications Social Media Marketing 78

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In 2018, 40% of people used social media channels for aspects of product research. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. Instead of using your resources to create a big audience, seek to build an engaged one. When you do choose to post and respond, show your awareness of the group and how they feel about current events. But you can’t stop there.

Branding 123

Branding Gen Z User-Generated Shoppers 123

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). sproutsocial.

Management 100

Management Copywriting User-Generated Communications 100

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Digital Marketer

AUGUST 3, 2023

When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. The topic somehow does everything, doesn’t it? While most marketers will tell you that branding is important, only a few know why.

Branding 82

Branding Law Price Copywriting 82

Sprout Social

APRIL 9, 2020

Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and grow relationships through social. . Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign.

Non-Profit 134

Non-Profit Health B2C Branding 134

Sprout Social

JUNE 23, 2021

This is especially true as the average buyer’s journey is growing longer and competition for our audience’s attention is fiercer than ever. Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources.

Customer 122

Customer Shipping CRM Education 122

Buffer Marketing

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career? She shared, “Harnessing the power of social media was key to my success.

Real Estate 131

Real Estate Health Management Branding 131

Buffer Marketing

JANUARY 4, 2024

Here's how: — Amanda Natividad (@amandanat) July 26, 2022 Why create zero-click content We’ve already hinted at why zero-click content is a valuable strategy for your social media , but you might think, “It seems unwise to give away all that value.” So what do you do with your efforts? What to do?

Transform 52

Transform Finance Copywriting Shoppers 52

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. See how that works? The common threads of “successful” marketing campaigns.

Customer 134

Customer Copywriting Marketing Marketers 134

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. What inspired you to pursue a career in marketing? Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105