Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 136

Price User-Generated Education eBook 136

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 92

Content Placement Energy Management Place 92

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Hubspot Marketing

MAY 8, 2023

As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Scoop.it!

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible.

Analytics 114

Analytics Management Branding Place 114

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Management 101

Management Product Key Performance Indicator Health 101

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 109

Management CMO Marketing Marketers 109

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Industry-specific data includes mid- to high-level engagement times.

Entertainment 105

Entertainment Gen Z Education Food 105

Hubspot Marketing

MAY 1, 2024

When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. I desperately needed actionable advice to plan steps to reach my professional goals. Take some time to research your field before choosing your second language.

Management 109

Management Promotion Thought Leadership Education 109

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. These AI “Aha!”’

User-Generated 130

User-Generated Fashion Market Research Product 130

AWeber

NOVEMBER 22, 2023

Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hubspot Marketing

APRIL 10, 2023

The first step is gathering holistic, real-time data on consumer attitudes, preferences, and behaviors. Don't let low social media budgets stifle your creativity. And according to marketing leaders , paid social media content is the channel most likely to be cut in a recession. Read on to find out.

Shoppers 98

Shoppers Marketing Marketers User-Generated 98

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. How do you reach your target audience? You need to continually create and revamp the things that work, staying timely.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. A well-planned industrial website design goes beyond aesthetics. An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy. Here are a few to consider.

Customer 103

Customer Non-Profit Real Estate Transform 103

Hubspot Marketing

JUNE 5, 2023

And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Health 100

Health Law Education Branding 100

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Management 121

Management Transform Price CRM 121

Hubspot Marketing

FEBRUARY 14, 2024

Pick the right project management tool, and you could save hundreds — even thousands — per year. Naturally, the AI project management tool you select will depend on how you want to use it, but this article should give you a solid guide for choosing the right AI project management tool for you. It was a lot.

Management 110

Management Price User-Generated CRM 110

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. Plus, explore different types of prompts and use cases.

User-Generated 96

User-Generated Copywriting Influencer Marketing Energy 96

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.

Customer Journey 112

Customer Journey Marketing Marketers Customer 112

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Sprout Social

NOVEMBER 12, 2023

In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work? How do brand collaborations work? Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

Branding 107

Branding Fashion Gen Z Entertainment 107

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

User-Generated 109

User-Generated Marketing Marketers CMO 109

AWeber

NOVEMBER 1, 2022

In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views. YouTube automation can help you get more views and subscribers, make more money, and save tons of time. How does this help you? How does this help you? All of them are either free or cheap.

Promotion 127

Promotion User-Generated SEO Management 127

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. This is the marketing of content, which is a different skill than traditional link building.

PR 136

PR SEO Health Influencer Marketing 136

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

eCommerce 114

eCommerce Analytics Social Media Marketing Management 114

Digital Marketer

APRIL 14, 2023

Why Instagram Such an Important Platform for Your Business With about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers. Features like shoppable posts and the ability to save payment information within the app is driving more people to shop on Instagram.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113