Hubspot Marketing

SEPTEMBER 20, 2024

With a baseline funnel in place, you can start to expand outward to create more content and resources that help your desired audience convert. There’s a main Samsung page, as well as pages for various local markets including Samsung Espana, Ecuador, and Egypt.

Customer

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Addressing topics relevant to your audiences challenges positions your business as a resource they trust. Direct visitors to other posts or service pages that align with their interests.

Inbound Marketing

Search Engine Land

SEPTEMBER 11, 2024

Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. There’s a natural tendency to believe that more is better, assuming clients will appreciate a 40-page audit more than a five-page audit. This includes template-based changes affecting multiple pages.

SEO

Scoop.it!

JULY 18, 2024

Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas. And, in turn, you can shift resources away from less-effective content and poor-performing channels.

Gen Z

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. Why we care.

Advertisers

Marketing Insider Group

SEPTEMBER 2, 2024

Monitor the performance of each headline by tracking metrics such as CTR, time spent on the page, and engagement levels. Longer, more in-depth articles can provide comprehensive information, boosting your site’s SEO by keeping readers on your page longer and encouraging more shares.

Content Marketing

Search Engine Land

SEPTEMBER 10, 2024

Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

SEO

Martech

DECEMBER 12, 2024

This will free up resources to explore new AI-driven technology. Revmatics addresses these challenges by using AI-driven personalization to create custom, high-converting landing pages rapidly and at scale. Key features include: Rapid personalization. Multivariate testing for continuous optimization. The tool generated 1.2

Transform

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Make your pop-up offer irresistible (more on that in a second).

CRM

Backlinko

NOVEMBER 22, 2024

Want to see this data for specific pages instead? The same report lets you do just that: Having this kind of data at your fingertips for so many pages is invaluable for large-scale SEO campaigns. It’ll show you internal links to include across all of your pages, along with anchor text to go with each one.

SEO

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. filling out a form, downloading a resource, requesting a demo). Vanity metric No. Irrelevant traffic is, well, irrelevant.

CRM

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Swim University Sales Funnel Experiment Matts BoFu strategy is that OTO page with the 50% discount on his flagship pool maintenance course.

Customer Journey

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. They aren’t popular enough to deserve their own page but still add value. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. Estimated word count: Suggested length for the content.

Whitepaper

Vertical Response

JANUARY 4, 2025

Dedicated Landing Page : A well-designed landing pagelinked from social media adsreinforced the discount incentive and provided a frictionless subscription experience. Automating Your Follow-Ups : Set up post-purchase workflows that thank new customers and offer additional promotions or helpful resources.

Email Marketing

Marketing Insider Group

JULY 22, 2024

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event. The platform then tracks all interactions within this session, from page views to clicks and other events. If the user is inactive for 30 minutes, GA4 ends the session.

User-Generated

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore.

Digital Marketing

Search Engine Land

SEPTEMBER 24, 2024

Page speed is important for a good user experience. Interaction to Next Paint (INP), which measures how quickly the page responds to user interactions. They allow websites to proactively load other pages on your website before the visitor opens them. Many real users are logged in and experience slower page loads.

SEO

Buffer Marketing

AUGUST 7, 2024

Participate in industry events Well-attended industry conferences (online or offline) where influencers might speak or participate can be a great resource for discovery. Ask your community Your community can be a great resource – and is probably your best resource – for finding influencers to work with.

Influencer Marketing

Backlinko

JULY 22, 2024

What pages do you need on your website to answer all of the questions that someone you’re trying to sell your product or service to is going to have?” It outlines the hierarchy of pages and how they connect. For example, a homepage, about us, contact, and products/services page. What topics do they cover?

SEO

Vertical Response

JULY 29, 2024

Clear goals help prioritize tasks and allocate resources, ensuring every team member knows their target. A well-structured timeline allows for effective management of resources and budgeting within marketing projects. In-house handling, external help, and team availability must also be considered in resource allocation.

Key Performance Indicator

Hubspot Marketing

MAY 30, 2025

Optimized Resource Allocation Understanding which touchpoints most influence purchasing decisions allows you to allocate your budget and team resources more effectively. You can proactively address these obstacles before they cost you potential customers by identifying them early. Map core journey stages. Design optimized touchpoints.

CRM

Sprout Social

OCTOBER 10, 2024

Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall. Use this opportunity to align all stakeholders on your social strategy, ensuring everyone is on the same page.

Gen Z

Hubspot Marketing

DECEMBER 6, 2024

The brand goes deeper by sharing its B Corp status with a page clearly visible in the main navigation of its About Us page. Seer Interactive is a marketing agency that leads with messaging around its B Corp status right in the description in search engine results.

Communications

Lynton Web

JANUARY 2, 2025

This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. Conversely, a prospect who has recently attended a webinar and visited your pricing page will show a higher engagement score, helping your sales team prioritize their outreach efforts.

Transform

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Any Page you create will be automatically given an ad account. At the bottom of that Page is an option to click Ads Manager.

Advertisers

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. That’s the theory. Here’s an example.

Analytics

Buffer Marketing

APRIL 16, 2025

So in the interest of working smarter, not harder — whether you run a Facebook Page or Facebook Group — let me walk you through how you might be able to set up a similar process.  Be more efficient and save time  I’ve touched on this above, but time is your most valuable resource. ’ 3.

User-Generated

Hubspot Marketing

JULY 11, 2024

Here are four of our favorites, along with practical tips, examples, and resources. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them. One of Kipp’s favorite resources on this topic is Seth Godin's book, Tribes. Build your tribe.

Transform

Backlinko

DECEMBER 5, 2024

Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. Local Services Ads appear as an ad unit at the top of the search engine results page ( SERP ).

Search Marketers

Backlinko

APRIL 7, 2025

Plus, you’ll get a free checklist to ensure your pages meet Google’s quality standards. First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. It checks your whole domain, not just single pages, for helpfulness.

User-Generated

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. This helpful resource will specifically dive into advertising tips and strategies.

Social Media Marketing

Hubspot Marketing

JANUARY 8, 2025

Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources. Mushfiq Sarker , CEO of LaGrande Marketing, notes that being realistic about your budget involves understanding that each objective requires a different allocation of resources.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 23, 2024

It ensures that everyone is on the same page, reducing misunderstandings and enhancing the coordination of marketing efforts. Signs For Small Businesses When resources are limited, marketing management software can take small businesses to the next level.

Management

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Keeping everyone on the same page is key, so internal communication is important here.)

PR

Martech

JULY 25, 2024

the perception that a resource is limited) can drive urgency and increase its perceived value. Limited editions, countdown timers and stock levels on product pages create a sense of urgency, encouraging quicker decision-making. Scarcity (i.e.,

Price

Marketing Insider Group

OCTOBER 16, 2024

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. Regularly update your page with fresh content like articles, company news, or industry insights.

Social Media Marketing

Search Engine Land

JULY 5, 2024

It helps identify technical issues and analyze on-page elements such as page titles and metadata. It provides a wealth of SEO metrics, including an on-page SEO audit, keyword density analysis and social metrics. It offers a set of tools to improve on-page SEO, including schema markup, keyword tracking and content analysis.

SEO